Qianjiang Evening News
Qianjiang Evening News on July 21, "Climb the mountain together? "This summer's online drama "The Hidden Corner" was a hit, and this classic line spoken by Zhang Dongsheng, played by Qin Hao, suddenly became an Internet buzzword." "Climbing Terrier" is also quickly popular among young people, stemming from a creepy scene at the beginning of the play - Zhang Dongsheng took his father-in-law and mother-in-law to climb the mountain, and when he took pictures of the old couple at the top of the mountain, he suddenly reached out and pushed them off the cliff.
The explosion of web dramas, "Believe it or not to take you to climb the mountain", "Do you want to go climbing together", "Don't be obedient, Zhang Dongsheng takes you to climb the mountain" The internet popularity has also risen rapidly.
On July 19, at the entrance of the ticket sale in the Tonglu Tongyun Tongtian River Scenic Area in Hangzhou, a special notice was displayed: a bright yellow background color, above which was a cartoon photo of Zhang Dongsheng of "The Hidden Corner", next to which was written "The Hidden Corner" Qin Hao as Zhang Dongsheng, the following several big words: Zhang Dongsheng is forbidden to enter, the English version of No Admittance.
On July 19, #Scenic Hang Zhang Dongsheng is forbidden to enter #Weibo topic rushed to the hot search, the comment is one-sided netizen funny joke: "Scenic hang Zhang Dongsheng is forbidden to enter, the boss is an old drama fan." ”
There was even a Weibo poll on fire: Will you not dare to do something because of the plot of the TV series?
As of July 21, the number of views of #Scenic Spot Hangzhang Dongsheng banning entry to #Weibo topics has reached 55.2057 million.
On July 21, the hourly news reporter contacted the Tonglu Chuiyun Tongtian River Scenic Area.
"I really didn't expect the fire, we just wanted to remind tourists to pay attention to safety in a more witty way." Hu Liangyong, general manager of the scenic spot, said that the core area of the scenic spot is a karst underground dark river, with a total length of 4.5 kilometers, and there are glass overpasses and glass rafting at the exit of the dark river.
"Glass boardwalks and glass rafting are more exciting, and there are many mountain roads, so we thought of making a notice to remind everyone to pay attention to the safety of their feet." Hu Liangyong said that the planning department of the scenic spot came up with a idea that prohibited Zhang Dongsheng from entering, chose the photo material synthesis on the Internet, spent a day or two, printed it into a notice and placed it at the entrance of the scenic spot: "I didn't know much about climbing at the beginning, the planning department explained it, I think the idea is good and agreed." In order to avoid infringement, comics were deliberately used. But it may not have been considered too comprehensively. ”
Chai Dengrong, head of the planning department of the Chuiyundong Scenic Area, is a young post-85, the other four members of the team are all post-90s, and usually 5 of them are responsible for the network publicity content of the scenic spot. The web drama "The Hidden Corner" is a hit, and this small team is also a die-hard fan.
"I didn't expect such a big response on the Internet, our main purpose is to remind tourists through humor, and then interact with tourists in this way, so that fans can play and experience better." Chai Dengrong said that only one of the signs was made, just outside the ticket hall of the scenic spot. "The scenic spots are not aimed at Teacher Qin Hao, nor do they want to rub hot spots for profit, the most important purpose is to remind everyone to pay attention to safety in a humorous way."
Is there infringement involved in doing so?
The billboard deliberately used The comic of Zhang Dongsheng, played by Qin Hao on the Internet, was accompanied by the name of the TV series, rather than the name of the actor himself. At present, the notice board is still at the entrance of the scenic spot, and today there has been a meeting to discuss related matters, and now it is contacting iQiyi and Qin Hao's agents, if it involves infringement, we will remove it as soon as possible. ”
Chen Songtao, director of Zhejiang Fengguo Law Firm, said that without Qin Hao's consent, the use of Qin Hao's photos or cartoons can clearly be seen as Qin Hao's own, which is an infringement of Qin Hao's portrait rights. "Although it is a comic, as long as it is Qin Hao's face inside and it is used without his consent, he can file a complaint."
But whether it will infringe the copyright of "The Hidden Corner" is more difficult to determine. "The scenic spot did not play or use stills privately, and only used Zhang Dongsheng and the title of the play, which is difficult to characterize as constituting copyright infringement."
Editor of this issue Chang Chen