Xu Chengyi, director of "To Catch a Demon", joined Oriental DreamWorks

[Original title: "To Catch a Demon" director Xu Chengyi joined Oriental DreamWorks]

Li Ruigang, chairman of Oriental DreamWorks and chairman of the Chinese Cultural Industry Investment Fund, said in an interview with a morning reporter on the same day: "China's animation family industry is undergoing fission-like development, and Oriental DreamWorks has always focused on using Hollywood's experience to produce world movies with Chinese elements and promote the overall upgrading of China's animation home entertainment industry since its inception. Mr. Xu Chengyi has gained rich professional accumulation through many successful works in the Chinese and Hollywood markets over the years, and has unique experience and rich experience in fully integrating Chinese and Western cultures and producing films loved by global audiences. Mr. Xu's joining is an important step in the systematic improvement of the creative production level of Oriental DreamWorks, and will also play a role in cultivating local creative talents in China and promoting the overall development of China's animation industry. ”

Xu Chengyi said

"Feel like home"

Xu Chengyi has a deep relationship with DreamWorks and Oriental DreamWorks. In 1989, he joined pacific digital imaging (pdi) as an animator. With DreamWorks acquiring PDI, Xu Chengyi officially joined DreamWorks Animation in 2000. Since 1998, he has been involved in the production of several animated films as an animation director, including Ant Soldier, Shrek, and Shrek 2. Since 2007, Xu Chengyi has been promoted to director, co-directing "Shrek 3", and then directed the production of a number of animation specials and short films, including "The Secret of kung fu panda", "Shrek's Halloween Game", "Cat in Boots: Three Musketeers of Cute Cats" and so on.

Before the establishment of Oriental DreamWorks in 2012, Xu Chengyi came to Shanghai many times to coach the local animation team. In An interview with the Morning Post in June, he said, "I'm still a DreamWorks guy, and I'm theoretically the same, because I haven't terminated my contract." Three years ago, DreamWorks was going to open oriental dream factories in Shanghai, and I also helped bring new people. ”

In early November, the film "Kung Fu Panda 3" launched a huge publicity campaign in Beijing and Shanghai, creating momentum for the film's release in China on January 29 next year. At that time, When DreamWorks Animation CEO Jeffrey Katzenberg was interviewed by a number of media in Beijing and Shanghai, Xu Chengyi accompanied him. Katzenberg told reporters at the time, "I very much hope to have further opportunities for mutual assistance with Raman (Xu Chengyi's English name)." ”

In that press release, Katzenberg said: "Whether from an individual level or a corporate perspective, I would like to welcome Mr. Xu Chengyi back to the DreamWorks family. During his time at DreamWorks Animation, he played a pivotal role in the company's successful development. Now, Mr. Xu has become one of the most innovative people in the world to 'tell stories' with innovative thinking. We are very fortunate to have maintained a good mutual support relationship with Mr. Xu all along, and we look forward to continuing to deepen the mutual support relationship between the two sides through his participation in Oriental DreamWorks." ”

Xu Chengyi said: "Oriental DreamWorks has the best film production team and is an ideal place for all animation filmmakers. I was thrilled to be a member of Oriental DreamWorks and felt like I was home. I look forward to working with my colleagues at Oriental DreamWorks to produce more new and well-meaning works for audiences in China and around the world." ”

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