Pingtan Zhuyuwan Film and Television Base (data map)
In recent years, relying on its unique natural resources, Pingtan has taken the film and television industry as the "tipping point" for the construction of Pingtan International Tourism Island, continuously improved the software and hardware supporting the film and television industry, actively introduced enterprises to settle in Pingtan, and is committed to creating a film and television "dream factory". In just a few years, the Pingtan film and television industry has achieved a leapfrog development of "from scratch", which can be described as a high starting point, rapid progress and outstanding results.
High planning
Turning "soft power" into "hard industry"
With its unique advantageous resource endowment, Pingtan has always been widely favored by film and television crews and variety show groups.
How to cultivate the advantages of Pingtan's natural resources, transform them into industrial advantages, and create a "new engine" for open development? Since 2017, Pingtan has begun to think about this problem, and it is also from then on that a blueprint for the development of the film and television industry exclusive to Pingtan has begun to be drawn.
"Pingtan film and television industry started late, so the starting point should be high, so we invited the China Radio and Television Radio and Television Design and Research Institute to formulate the overall plan of pingtan film and television industry, in order to give full play to the advantages of being a latecomer." Ding Ruiwu, director of the Film and Television Division of the Propaganda Office of the Party Working Committee of the Experimental Zone, said that the development potential of the Pingtan film and television industry is huge, and there is an opportunity to achieve curve overtaking and leapfrog development.
In October 2019, the film and television industry press conference with the theme of "New Landmark of Film and Television , Pingtan New Engine" was held at the Pingtan Zhuyu Bay Film and Television Base. At the press conference, the layout plan of Pingtan film and television industry was released, the "20 New Film and Television Policies" of Pingtan were released, and the first phase of Pingtan Zhuyuwan Film and Television Base was opened. The Pingtan film and television industry, which has been gathering momentum for a long time, officially set sail for "Tianjin".
Zhu Chuanxi, general manager of Pingtan Film and Television Service Center Co., Ltd., said that at present, Pingtan is supported by Pingtan Zhuyuwan Film and Television Base and Teresa Teresa Film and Television Base, and is committed to building a cluster of film and television studios in the studio, and at the same time, based on resource endowments, strives to build an island-wide film and television development pattern.
Expand the flow
Enhance "visibility" with "excellent service"
Not long ago, the movie "Shoudao Man" starring Liu Ye came to an end in Pingtan. In addition to filming in places such as Aoqian Mengshan, the crew of "Shoudao Man" also settled in the Pingtan Zhuyuwan Film and Television Base, and restored the scene of the protagonist Wang Jicai and his wife living on Kaishan Island 1:1.
"After the film is released, the typhoons, torrential rains, and thunderstorms that the audience can see in the play are basically done in the studio." Zhu Chuanxi said that the studio of Pingtan Zhuyuwan Film and Television Base provides a high-quality guarantee for the whole process of shooting, all-round shooting and overall professionalism of the entire crew.
According to Geng Ji, deputy director of the production unit and Bayi Film Studio, the reason why the crew of "Shoudao Man" chose Pingtan as the shooting location was one of the important factors. "Whether it is from the provision of the venue, the coordination of the scene or other aspects, Pingtan has given great support and help, which makes me feel like home." He said.
It is precisely because of Pingtan's "soft and hard" film and television service environment that more and more crews have been attracted to Shoot in Lan. Up to now, there are more than 10 film and television crews such as "I Sacrifice for You", "Calm Wind and Waves", "Standing waiting for you for three thousand years", "Sunshine Sister Tao", "Barbaric Species", "Peak Showdown", "My First Love is a Crush", "Shan Ha Noisy Sea", "Summer of Mint" and so on to lan shooting, including Liu Ye, Zhang Yishan, Feng Shaofeng, Bao Bell, Yin Tao, Huang Jingyu, Zhang Guangbei and other well-known stars to Lan, and the amount of "stars" contained in the crew can be described as not low.
"The crew's filming in Lanlan will not only expand the tertiary industry income led by tourism, drive the surrounding supporting industries to gather, but also tell the story of Pingtan and enhance the brand awareness of Pingtan International Tourism Island." Ding Ruiwu said.
Tree branding
Promoting "Great Development" with "New Engine"
"Did you see that? We have money to make the next one! They were waiting for me. At the first Im Cross-Strait Youth Film Awards Ceremony, Yang Ming, director of "Beast under the Mountain", gave an acceptance speech, which made everyone see the pure heart of young filmmakers chasing their dreams.
1195 entries, 276 participating colleges, 50 works entered the final review, 9 honors, 3.48 million yuan in prize money... As a start-up film festival, the im cross-strait youth film festival has attracted the attention of the film and television circles on both sides of the strait, as a film and television brand event with local IP and professional standards, it will also lay a talent foundation and brand influence for Pingtan to build a "cross-strait film and television industry agglomeration area".
Among them, the 3.48 million yuan bonus is the real money and silver that the film festival has won to support the young film creation forces of colleges and universities on both sides of the strait, and it is also a concrete manifestation of pingtan's comprehensive application of the "twenty pingtan film and television policies" policy leverage.
In October 2019, according to the changes in the development situation of the film and television industry, on the basis of the original policy, the "Implementation Opinions on Promoting the Development of Cross-Strait Film and Television Industry Cooperation in the Pingtan Comprehensive Experimental Zone (2019 Revised Edition)" was released, and the policy promoted the rapid agglomeration of film and television industry elements from many aspects such as taxation, landing, film and television works, and cross-strait film and television cooperation, covering the entire film and television industry chain. In July this year, the "Detailed Rules for the Implementation of the Pingtan Comprehensive Experimental Zone to Promote the Development of Cross-Strait Film and Television Industry Cooperation (Provisional)" was officially released to the public, which made the Pingtan Film and Television Policy from "policy orientation" to "landing and cashing" stage.
The release of this new policy has become the "new engine" for pingtan's film and television industry to overtake in curves. Lu Ji, vice president of Phoenix Satellite TV Investment (Holdings) Co., Ltd., said in an interview that the "Pingtan Film and Television Policy Twenty Articles" is a more systematic and comprehensive summary of the development of film and television, film and television bases and film and television in the country and even the world, which is more in line with the current reality, and Phoenix Satellite TV Investment (Holdings) Co., Ltd. will also carry out a series of cooperation with Pingtan.
"In the past year, the cooperation between Pingtan and Phoenix Satellite TV has been deepening and refining, and Phoenix Satellite TV Group has set up three subsidiaries in Pingtan, including Phoenix (Pingtan) Culture and Media Co., Ltd., and reached specific agreements on regional brand promotion, content production and innovative communication services, and the establishment of innovative industry funds." Ding Ruiwu said.
Not only that, benefiting from the escort of Pingtan film and television policies, at present, a total of 249 film and television enterprises in the experimental area are registered in Pingtan, and well-known enterprises in the industry such as Phoenix Satellite TV, Spring and Autumn Times, Hengye Pictures, Guolong Cultural Investment, Century Changlong, Fujian Film Studio and so on have registered subsidiaries in the experimental area.
"At present, the development of Pingtan film and television industry can be described as a 'multi-faceted breakthrough and multi-point blossoming', which has achieved an industrial counterattack." Ding Ruiwu said that next, Pingtan will plan from a high place and serve in a subtle way, make all-round efforts, intensive cultivation, and rapidly advance towards building a high-quality development city of the country's first-class emerging film and television industry.
correlation
The crew of "Rush Showdown" sent pennants to the Jinjing area
On the 6th, Jinjing District received a pennant printed with "Dedication and Dedication to the People", which was jointly presented by the film crew of "Pinnacle Showdown", Fujian Zhongwei Media Co., Ltd. and Tianjin Xinyue Culture Media Co., Ltd.
"During the filming, the staff of Jinjing Area helped us coordinate to solve difficulties and actively dock, which we were very touched." Chang Xinyue, chief producer of the "Pinnacle Showdown" film, said that during the filming process, the location of the location construction site was difficult, and after understanding the situation, the Jinjing area helped the crew coordinate and rent the ruins of Qiaojintou Village to build a temporary location in time, which solved the film shooting needs in a timely manner.
Lin Youzhuang, member of the party committee and deputy director of jinjing area, accepted the pennant on behalf of Jinjing area. He said that doing a good job in service is the due diligence of Jinjing Area, and in the future, it will continue to do a good job in enterprise service work and strive to improve the service level of the area.
Source: Pingtan Times