Source: Taiwan Straits Network
Jian Longzhao, General Manager of Red Star Macalline Xiamen Wuyuanwan Shopping Mall
Use your mobile phone to scan the QR code to order the newspaper online
Lin Shixiong, president of the Straits Herald
On September 12, the Taiwan Straits Herald reporter Zeng Yushan/Wen Shen Wei Chang Haijun/photo trainee reporter Zheng Lijin) "Whoa! Open the game! "With the sound of gongs and drums, the crisp dice sound rises and falls, playing the strongest sound of the Golden Autumn Xiamen Bo Cake.
At 3 p.m. yesterday, the 2021 (17th) Cross-Strait Mid-Autumn Festival Cake Champion King Contest jointly sponsored by Fujian Daily (Newspaper Group), Straits Herald and Xiamen Branch of Industrial Bank was held at the Red Star Macalline in Haitian Plaza, Wuyuan Bay. Lin Shixiong, president of the Straits Herald, and Jian Long, general manager of Red Star Macalline Xiamen Wuyuanwan Mall, waved the gong and hammer to ring the first gong of the opening of this competition.
The Cross-Strait Mid-Autumn Festival Cake Champion King-in-King Contest has been successfully held for 16 sessions and has been listed by the Taiwan Affairs Office of the State Council and the Foreign Propaganda Office of Fujian Province as one of the key projects for non-governmental exchanges with Taiwan. For more than ten years, the competition has always been rooted in the traditional culture of the Mid-Autumn Festival Cake, and has continued to develop and innovate, interpreting the humanistic and historical and cultural origins of the two sides of the strait in a form that is popular with public readers and the enthusiasm of the whole people to participate. It is worth mentioning that this competition is also the second consecutive year that the Xiamen Branch of Industrial Bank has been the co-organizer of the cross-strait Mid-Autumn Festival Cake Champion Wang Zhongwang Competition. This time, in addition to continuing to provide consumer protection-related services for the citizens of Xiamen, they also brought IB's high-quality life service platform - "Xingxianghui".
The Herald reporter learned that the "Xingxianghui" (WeChat, Mini Program, App) integrates a large-scale comprehensive life service with 50% off food, 1 point of movie viewing, supermarket discount, home economics 50% off and other super excellent and super special offers. At present, the third "Xingxianghui" Bo Cake Festival is also in progress, and more than 200,000 yuan of generous gifts such as "Apple Family Barrel" have the opportunity to win. As a professional financial institution, IB's "fast, easy, good, provincial, low" inclusive operation loan products will also be promoted through this year's cross-strait Mid-Autumn Festival Cake King Zhongwang Competition to meet the financing needs of the public in multiple dimensions.
At the opening ceremony, Lin Shixiong, president of the Straits Herald, and Jian Longzhao, general manager of Red Star Macalline Xiamen Wuyuanwan Mall, sponsor of the venue, delivered speeches. Subsequently, Jian Longzhao, general manager of Red Star Macalline Xiamen Wuyuanwan Shopping Mall, Chen Longlong, general manager of Xiamen Yingzhong Fuhai Automobile Co., Ltd., Guo Yazhao, sales manager of Xiamen Guomao Furun Automobile Service Co., Ltd., Lin Shixiong, president of the Straits Herald, Chen Chuangye, editor-in-chief of the Straits Herald, Zhong Jinhua, deputy editor-in-chief of the Straits Herald, Li Miaoxun, deputy general manager of the Straits Herald And Xiamen Straits Herald Development Co., Ltd., and Lin Jingdong, social commissar of the Straits Herald, threw the "head dice" of this contest together, issuing a call for a carnival of cakes to compatriots on both sides of the strait.
scene
1 Good luck burst civilian hero Gao Jincong won the title
"Come on! Come on! There are still two people left at our table, and we will be able to start the game soon. "Come to our table!" Our table is very lucky. "One, two, three, four... We're one less than one at this table. "Judge, come to our table, we have enough people at this table!" A "kaibo" ignited the scene. The first stop of the 2021 (17th) Cross-Strait Mid-Autumn Festival Bo Cake Champion King Zhongwang Competition was lively and full of enthusiasm from the public and readers.
The table that took the lead in opening the game was filled with childlike shouts. Wang Junhan from Xiamen No. 2 Experimental Primary School was very excited: "Zhuangyuan! Champion! Champion! In less than 10 minutes, "Zhuangyuan" did appear, but it was his aunt next to him. "Look! My assists are still effective! Wang Junhan and the big brother of the Xiamen Wuyuan Experimental School who came with him "showed off". They said that although more and more people are using smartphones, the Straits Herald is still subscribed to the Straits Herald all year round at home. Every year at this time, I look forward to the Mid-Autumn Festival Cake Contest. Today coincided with the weekend, and they came to the scene early. "Today's goal is to win the title!" The two little boys are determined to win.
Another table, Zhuangyuan was won by the 83-year-old Grandfather Gao Jincong. Wearing a green military uniform, wearing a red hat, and wearing a "Jinshang Primary School Volunteer" armband pinned to his arm, this grandfather is an old party member in Huli District, who has been volunteering at the traffic intersection of Jinshang Primary School for nearly 20 years, and has been reported by the Herald that he was selected as one of the "Top Ten Civilian Heroes" in Xiamen in 2017. Grandpa Gao smiled and told the Herald reporter that he was a loyal reader of the Straits Herald, subscribed to the Herald since its inception, and participated in the first Mid-Autumn Festival Cake King Zhongwang Competition every year: "In the past, the luck was very general, this year's luck is the best, the most vigorous, the first game will be Bo to the Champion, smoothly promoted to the rematch!" ”
2 Harvest full of Herald loyal readers to enjoy
"Think of what's coming, medium!" middle! middle! "Nice, good, right!" "Come on, come on, the next one must be a champion!" Ms. Lan brought three children to participate in the Bo Cake, which became the "atmosphere group" of the Bo Cake scene and attracted the attention of the Herald reporter.
There were two preliminary tickets, three children took turns rolling the dice, and Ms. Lan cheered on the side. When the three of them get the prize, they immediately put it in the prize bag. After a while, the red bag bulged. "We've started subscribing to Heralds in recent years. In the first two years, I participated in the Bo Cake in other venues and felt that the atmosphere was very good. This year, I specially brought the children to feel it, and they all had a lot of fun. Ms. Lan said.
On the seats next to the venue, a rich aunt in her 70s and her daughter came together to sit down and rest after finishing the game. Although they did not win the prize, they received two heavy bags of prizes and full of joy. "We have been ordering Herald since its inception, and we have never stopped. As a metropolis newspaper, the content of the Herald is interesting, and it keeps up with current events, and the reading experience is particularly good. Every September, it has become a habit for me to participate in the Bo Cake Competition, whether I can win the final prize or not, I get a sense of ceremony and fun by participating in it, which is the most important thing. "Aunt Rich picked up the bag full of prizes, laundry detergent, hand sanitizer, wet paper towels... The same practical prizes made her praise.
3 Help the mall accumulate popularity to spread joy and positive energy
Haitian Plaza, invested and developed by Xiamen Donghua Haitian Investment Co., Ltd., is located in Wuyuanwan Area, Xiamen East Living Room. The project is composed of Wuyuanwan Haitian Plaza Red Star Macalline and Wuyuanwan Haitian Home Decoration Design Cultural and Creative Industrial Park, which is the only high-end commercial MALL of the whole industry chain integrating design, decoration, building materials and home furnishing in Fujian and even the whole country. Yesterday afternoon, the opening ceremony of the competition was held at Red Star Macalline in Haitian Plaza, Wuyuan Bay.
As one of the most high-end home building materials shopping malls in Fujian, Red Star Macalline in Wuyuanwan Haitian Plaza brings together nearly 500 merchants and more than 700 high-end brands, and is the first choice for Xiamen citizens to choose and buy good things at home. "Recently the new house is renovated, and we often come to Red Star Macalline to buy. This week we caught up with the Herald and we were even more excited. You see, every one of them is a good hand, laundry detergent, hand sanitizer all take home! Ms. Huang, who lives in Wuyuanwan, smiled happily, and the reporter of the Guide Daily showed her "booty".
On the same day, the opening of the Herald Bo Cake also brought a wave of popularity to the Red Star Macalline in Wuyuanwan Haitian Plaza. In the mall, a ceramic store staff told the Herald reporter: "The epidemic situation some time ago has left the mall deserted a lot, coupled with the recent hot weather, generally after 4 p.m. the passenger flow will increase." But today, in the early two o'clock in the afternoon, there were many guests who came to visit, and when they asked, they knew that they were ready to participate in the Herald Bo Cake! ”
While sending benefits to readers, helping high-quality business circles and merchants accumulate popularity and drive economic development is one of the original intentions of the Straits Herald to insist on holding the Cross-Strait Mid-Autumn Festival Cake King Zhongwang Competition. In the next month, the 2021 (17th) Cross-Strait Mid-Autumn Festival Cake King Competition will successively enter the Sand Ship (Xiamen) Oleai, Haisi Baiyili, Shangbai Outlets, Yintai Department Store Jimei Store and other major business circles and squares, sweeping Ludao island with joy and positive energy.
4 kings of the king award debuted the public have taken a group photo
At yesterday's opening of the expo, a variety of prizes made the public readers happy to blossom. As far as the eye can see, the table is full of baby wipes, mugs, laundry gels, hand sanitizer, edible vegetable oil, etc., all of which are high-standard and high-quality goodies. "Subscribing to the Herald can be optimistic about the news, participating in the Herald Bo Cake can win delicious, easy-to-use, good-looking prizes, and every year is full of expectations and harvests!" Aunt Pan, who came to compete with her wife, smiled and closed her mouth.
Little Raccoon, a well-known brand in China's baby and child care industry, has also aroused the interest of parents and children. It is reported that the little raccoon brand was founded in 2002, focusing on the field of baby and child care, and was recognized as "China's Well-known Trademark" by the State Administration for Industry and Commerce in 2015. Mr. Chen, a citizen, said that his children very much like the cute yellow bear appearance of the little raccoon children's double smooth shampoo shower gel. Every time you use it in the shower, the child loves it, like a close companion. This time, the Herald Bo Cake also gave away 300ml of supplementary packaging, which was very cost-effective.
Of course, the most attractive thing is this year's King of Kings Award - SAIC Volkswagen German Boutique City SUV Tujiao. At the opening ceremony, this young and stylish car attracted many citizens to take photos.
Since its launch in 2010, SAIC Volkswagen's first SUV, Tiguan, has won the favor of consumers with its excellent brand strength and product quality. Up to now, the cumulative sales have exceeded 2.4 million units, which is the king of the domestic joint venture SUV market. According to reports, this year's Yuanyuan Chetu armor is the entry choice for high-street commuting boutique SUVs, which not only adopts the new brand identity of the Volkswagen brand, but also introduces the intelligent car connection system, while upgrading a number of configurations, which will create a more trustworthy and beautiful travel life for users.
It is worth mentioning that during the development of offline Bo Cake, public readers can also participate in the 2021 Cross-Strait Mid-Autumn Festival Online Bo Cake Cultural Festival for free through mobile phones, and there is a Changan Automobile Award worth more than 100,000 yuan for everyone to win. Such a large gesture shows the Herald's full love for the vast number of readers and friends.
Lin Shixiong, president of the Straits Herald:
Every year in the autumn of September, we are full of joy when we can get together and participate in the traditional folk activity of Bo Cake. The opening ceremony of this year's Bo Cake coincided with the 21st China International Fair for Investment and Trade, which is of great significance. As an annual brand event sponsored by Fujian Daily (Newspaper Group) and The Straits Herald, the Cross-Straits Mid-Autumn Festival Cake Champion King Competition has been successfully held for 16 sessions. On the basis of continuing the previous high standards, many high-quality merchants have also arrived with us this year to reach brand strategic cooperation. Here, on behalf of Fujian Daily, The Straits Herald and the vast number of readers and friends, I would like to express my heartfelt thanks for their strong support, and I also hope to use the Platform of herald to set up a stage for high-quality business circles and merchants, help them complete the development from brand to channel, and create a win-win situation of cooperation.
Jian Longzhao, general manager of Red Star Macalline Xiamen Wuyuanwan Mall:
The Straits Herald held the Cross-Strait Mid-Autumn Festival Cake Champion King-in-Law Contest, which is the 17th time this year. As one of the important non-governmental projects for exchanges with Taiwan, cross-strait exchanges have been strengthened in the form of events and are one of the best windows for promoting traditional culture to the people. This year, we were a partner in the opening ceremony of the 17th edition and are honored to contribute to this meaningful event. In the future, Red Star Macalline at Wuyuanwan Haitian Plaza also hopes to have more opportunities to cooperate with the Straits Herald and jointly contribute to building a bridge of communication between compatriots on both sides of the Straits.
Eligibility
1. From now on, any (non-public unit) who subscribes to or renews a newspaper for a period of one year (360 yuan) will receive a ticket for the preliminary round of the 2021 Cross-Strait Mid-Autumn Festival Bo Cake Champion Zhongwang Competition to qualify for the rematch.
2. Any (non-public unit) who subscribes to or renews a newspaper for a period of two years (720 yuan) can receive two tickets for the preliminary round of the 2021 Cross-Strait Mid-Autumn Festival Bo Cake Champion Zhongwang Competition to win the qualification for the rematch.
3. Readers who subscribe to 1 or 2 of the above conditions, in addition to the Bo cake coupon, can also receive good gifts such as original Spanish imported wine, "Healthy Wuji" spa theater coupon, Wahaha barrel pure water, Dongzang original pulp liquor and so on. For specific gift giving standards, please call the Herald's hotline 968801 consultation.
Subscription method
1. From now on, call the Herald To Subscribe to the Cake Hotline 968801.
2. Mobile phone subscription: Use your mobile phone to scan the two-dimensional code (right photo), you can order the newspaper online and use WeChat to pay. After placing the order, we will send the issuer to the door with the subscription invoice and the ticket for the Bo Cake (which must meet the qualifications for the Bid Cake).