Today is the winter solstice, and the theme must be food!
Looking back at the history of commerce, the "old brand" is shining brightly in the long river of history. They have a long heritage, with skills, products and services passed down from generation to generation, they are the accumulation of corporate culture, intangible wealth, and reputation. It is understood that in the early days of the founding of New China, there were about 10,000 long-established brands in China, distributed in many industries such as catering, retail, food, brewing, medicine, and resident services, and played an important role in meeting consumer demand, enriching people's lives, advocating honest management, extending service connotations, inheriting and displaying national culture, etc. These time-honored brands continue to inherit the charm of a city as recorded in history.
Shanghai is a century-old brand
1 Shanghai First Food Company - Accumulation and Inheritance
"First Food" was founded in 1954, after more than 60 years of inheritance and development, relying on generations of first food people forge ahead, dare to be the first in the world spirit, "First Food" brand has won the trust and love of the majority of consumers. The company focuses on the strategic goal of coexistence and development of four models of professional food retail flagship store, standard store, community store and characteristic chain store, and pays attention to the promotion of brand value, and now has 1 flagship store located in Nanjing Road Pedestrian Street 004 Wei and Dao, 12 standard stores in Shanghai municipal and district-level central business circles, 2 community stores, and 1 standard store located in Jiangsu region with "Pinsong" as the brand. Shanghai First Food's main business is food, non-staple food, grain and oil, department stores, etc., since the company's listing, has always adhered to the main business around food, taking the road of value growth, the company's asset scale, operating performance, operation quality and many other aspects have developed well.
2 Kaisling - old Shanghai pastries that insist on the "original taste"
Shanghai Kaisling Food Co., Ltd. was founded in 1928, with a history of nearly 100 years. In the past hundred years, Kaisling can be said to have experienced hardships and weathered the wind and frost for a long time, and after the 1960s, it was renamed "Kaige Food Factory". In the early 1980s, it returned to its original name of "Kaisling", and in 1993 it was named Kaisling Food Co., Ltd. Over the decades, Kaisling has gradually developed from a bar in its inception to a Western-style dim sum food company with Western pastries, Western food and coffee.
When it comes to Kaisling's specialty products, we have to say chestnut cake. Chestnut cake is the original of Kaisling and the pillar of the past hundred years. It made Shanghai, which originally did not produce chestnuts, have an indissoluble relationship with chestnuts.
In addition to creamy laminated cake and chestnut cake, Kesling also has traditional Venus biscuits, fruit cakes, snow cakes, bullies, hoppers, butter roll horns, butterfly puff pastry, etc., as well as fashionable tiramisu, cheesecakes, and original nut cookie series. With the increasingly diversified consumer demand for pastries, the product composition of Kaisling also takes into account the needs of people at all levels, and the Kaisling Western Cake Gift Box launched in recent years brings together 15 traditional and classic Haipai west pastries carefully selected from nearly 100 products of Kaisling, bringing together the essence of Kaisling Western Pastry. It is characterized by paying attention to the upper grade materials, using cream, almond kernels, hazelnut kernels, coconut shreds and chocolate and other high-grade raw materials carefully made; the taste is mainly loose, crisp and crisp, and the milk is rich and has different tastes. Among them, chocolate Venus biscuits, angel salty knots, plum biscuits, butter walnut crisps and two-color puff pastries have passed on the exquisite skills of Kaisling's predecessors to this day and are deeply loved by consumers. Packed in an elegant and generous unique design, Kesling Pastry has become an upscale choice for gifts to friends and family, with good value for money, expensive and not expensive. Kaisling Napoleon, is one of the best-selling classic products all year round, it continues to improve and innovate on the basis of inheriting the traditional production method, using the unique process of Kaisling to make a white gram sandwich, and finally sprinkled with a layer of snow white powdered sugar on the surface, the taste is crisp and smooth, the sweetness is moderate, and the milk fragrance is overflowing, especially favored by young people.
3 Guanshengyuan - the little "sweetness" in life
Guanshengyuan, is a well-known food industry brand and long-established enterprises, a famous food trademark in Shanghai, founded in 1915, has a history of about 100 years. It mainly produces and deals in nearly 20 series of thousands of varieties of candy, bee products, alcohol, noodle products, frozen food, health food, leisure food, etc.
Speaking of the brand and trademark history of Guanshengyuan, while adhering to the inheritance of excellent quality, Guanshengyuan also continues to keep pace with the times and innovate. From 1918 to 1949, the "Guanshengyuan" trademark was mainly used for five major categories of products: candy, honey, fresh royal jelly, royal jelly powder and solid beverages; after the 1990s, the trademark was gradually applied to candy, bee products, noodle products, condiments, quick-frozen microwave food, beer, rice wine and other series.
4 Qiao Jiazhai ——
A hundred years of world affairs "Yongmao" dream, Wanli Qiankun "Qiao Jiazhai"
In the nineteenth year of Guangxu (1893), an Anhui man named Li Yijiang went to Shanghai to sell homemade cake dumplings. By 1909, he opened a "Yongmaochang" soup dumpling shop at No. 42 Qiaojiazhai. Due to the variety of soup dumplings, the filling is famous in the city, and for a time "go to Qiao Jiazha to eat snacks!" It turned out to be a colloquial phrase of the local people, and the boss later simply changed the name of the store to "Qiao Jia Zha", which is the origin of the well-known Qiao Jia Zha dim sum shop in Shanghai.
However, all people who make birthdays, birthdays, and housewarming must buy "Qiao Jiazhai" Shou Tao Shou Cake, and they can't forget "Qiao Jia Zhai" every New Year's Festival, such as "Eight Treasure Rice", "Muffin Cake" and "Osmanthus Sugar Rice Cake" of the Spring Festival, "Soup Dumpling" of the Lantern Festival, "Qing Tuan" of the Qingming Festival, "Zongzi" of the Dragon Boat Festival, "Chongyang Cake" of the Chongyang Festival, etc.
5 Sanyang South Goods - a century-old store, the memory is unchanged
Shanghai Sanyang Shengnan Store, founded in 1928. At that time, a Suzhou person cooperated with others to open this shop at No. 113 Shimen 1st Road, which was a two-store shop with an area of 80 square meters. Because it is a carpenter, proficient in carving, so the counter, shelf decoration is particularly exquisite, the store set up a pavilion-like flower building, only the flower stalls have 201, the stalls are engraved with dragons and phoenixes and other different patterns, the image is realistic, the corner of the counter, the shelves above the carved lace echo, fine workmanship, so that the store looks antique, like an art hall, rich in national characteristics. The store specializes in Shaobang goods from the north and south, and it is famous for a while. Later, due to the lack of working capital, it had to be resold to Chongming RenQiming and other 6 people in the following year. After Shi Ethan took over, he took the name Sanyang Sheng, which means Sanyang Kaitai and prospered for a long time. It reopened on October 23, 1929, and still mainly engaged in north-south goods.
In order to win among peers, the store special dried fruit bonsai reservation business, by the store's skilled craftsmen Xia Zhimao and other people to make a variety of dried fruit bonsai for wedding celebrations and children's full age and first birthday, one pot, four boxes a group, combined into a mouth gloss. For example, the bonsai used for wedding celebrations is often used as "jade (pig's foot trotter) tang (sugar cube), rich (roasted bran) gui (guiyuan)"; birthday bonsai uses the four words of "branch (lychee) yuan (guiyuan) peach (walnut) jujube (red and black jujube)", which integrates the popular spoken language of the masses with the harmonic sound of the name of dried fruits, which is loved by customers, and since then the business has become more and more prosperous, becoming a famous southern goods store in Shanghai.
6 Li Feng - Li Cheng tianxia, abundant eating in the world
Shanghai Lifeng Food Co., Ltd. is founded in 1938 as a "Chinese time-honored brand" enterprise, with the characteristics of Guangbang and Haipai, shencheng and surrounding provinces, and even overseas, known as the "beef jerky king". "Suitable for all ages" is the characteristic of Lifeng Food, so it is deeply loved and sought after by consumers. Among them, beef jerky, dried duck gizzard, duck tongue and other products enjoy a high reputation in East China, very popular, and are one of the preferred brands purchased by consumers.
Lifeng company is market-oriented, and constantly develop innovative products with high scientific and technological content, wide market prospects, and can fill the domestic gap. It constantly develops high-tech and leading products, making the enterprise continue to develop. Now "Lifeng" has become the first snack food in Shanghai and the third in the country, entering the Chinese community on all continents and is well known to the world. Among them, "Lifeng beef jerky" is known at home and abroad for its reputation as the "king of beef jerky". At the same time, the company has also independently developed more than 10 kinds of leisure food and kitchen food, preserves, stir-fried goods, pickled foods, a total of more than 400 kinds of products and specifications.
7 Apricot Blossom Building - national cuisine, to the world
Shanghai Xinghualou (Group) Co., Ltd., is one of the top ten brands of catering, founded in 1851, formerly known as Tanhualou, is a chinese time-honored brand, Shanghai old trademark, is a "inheritance of a hundred years, continue a hundred years" vitality of the enterprise. Xinghualou is famous for its authentic Cantonese cuisine, Chinese and Western pastries, zongzi wax flavor, and is especially famous for its refined mooncakes.
There is also a saying about the origin of the name "Apricot Blossom Building". Before the name was changed, its name was "TanhuaLou", and although the business was good, it was not very famous. Su Jun (Su Baohua), who teaches in middle school, is both an old customer of the store and an old friend of the restaurant owner. He suggested that the boss take a ya number, and the boss felt that it was right after listening to it. Mr. Su named the Tang Dynasty poet Du Mu as "during the Qingming Dynasty, the rain is pouring, and the roadside pedestrians want to break their souls." Asking where the restaurant was, the shepherd boy pointed to the apricot blossom village as a basis, and suggested using the "apricot blossom", so there was the "apricot blossom building". In 1930, Zhu Ruzhen (a Cantonese) at the end of the Qing Dynasty specially wrote a signboard for the XinghuaLou, the font was beautiful, hanging in the middle of the shop on the ground floor, this sign has gone through all the storms and still exists. The "Apricot Blossom Building" signboard is written in "Gengwu Mengdong", and the falling model is engraved with two seals: "Zhu Ruzhen Seal" and "Jiachen Bangyan".
8 Taikang Food - "A spring leek ripe, ten miles of rice flowers"
Shanghai Taikang Food Factory (referred to as Taikang) was founded in 1923 by Jinan Taikang Food Factory, the factory site was originally located in the manufacturing bureau road, is a famous canned biscuit food factory that produced "Fu" brand canned food, and has long been well-known in China's food industry. Jinan Taikang Food Factory was originally Taikang Food, founded in 1914 by Xu Yongtai, Zhuang Baokang and Le Rucheng. The name comes from the last word of Xu Yongtai and Zhuang Baokang, which forms the name of the "Taikang" store. In order to open up the situation in the bustling shanghai, Taikang Food Factory first launched the "Fu" brand five-spiced anchovy, braised bamboo shoot tips and various canned game dishes according to the actual situation of the Shanghai market filled with canned sardines and other canned foreign cans, which were loved by Shanghai citizens in view of the characteristics of various fish and game that were light in taste, salty and sweet. In particular, the spiced anchovies, due to the tenderness, delicious taste and moderate price of the fish, will be imported canned sardines as a competitor as soon as they are listed, which soon attracted the attention and favor of people from all walks of life.
9 Sanyangsheng - dry goods with temperature
Shanghai Sanyangsheng Food Co., Ltd., formerly known as Sanyangsheng South Goods Store, was founded in 1928. At that time, a Suzhou person cooperated with others to open the store at No. 113 Shimen 1st Road. The shop is a two-store shop with an area of 80 square meters. The store specializes in Shaobang goods from the north and south, and it is famous for a while. Later, due to the lack of working capital, it had to be resold to Chongming RenQiming and other 6 people in the following year. It reopened on October 23, 1929, and still mainly engaged in north-south goods. Later, it was named Sanyang Sheng, which means Sanyang Kaitai and has been prosperous for a long time. The store has a special dried fruit bonsai reservation business, by the store's skilled craftsmen Xia Zhimao and other people to produce a variety of dried fruit bonsai for wedding celebrations and children's full age and one year, one pot, four boxes and a group, combined into a mouth gloss, a little famous in the industry. Later, due to historical changes, Sanyangsheng once lost its characteristics, but with the efforts of Yuan Lunben, Sanyangsheng not only gradually restored the traditional business characteristics, but also launched a set of dried fruit bonsai such as "Dragon Phoenix Chengxiang" and "Fulu Shouxi", which became a gift for people to do shou and housewarming. In 1999, while inheriting and carrying forward the traditional business characteristics, the company also focused on highlighting the three series of commodities of north and south goods, leisure tourism and food gifts, and the economic benefits have steadily improved year by year.
10 Shanghai Caizhizhai - a visit to the old physical store
Caizhizhai is a long-established candy store in China, the full name is Suzhou Caizhizhai candy store. Located in Guanqian Street, Suzhou City, Jiangsu Province, it has branches in Shanghai and other places. Built at the end of the 19th century, it is famous for its wide variety and unique flavor of Soviet-style sweets. Cai Zhi Zhai produces hundreds of kinds of candies for self-production and sale. There are mainly various kinds of pine nut fudge, ume cake, nine-made tangerine peel, agarwood olives and so on. Its characteristics are exquisite material selection, fine processing, rich nutrition, sweet and delicious, not only the characteristics of traditional Chinese candies, but also absorb the strengths of Western-style candies, its own style. Some of the raw materials in candy are not only delicious, but also have a nourishing and tonic effect, and are pharmacologically contained in luscious foods.
11 Li Male Residence - Xiu Color has been passed down for hundreds of years, and integrity has left a good name
Li Nan Ju is a professional factory in Shanghai Cantonese pastry industry earlier, the founder is Mr. Zhong Anqiao, a Guangdong Zhongshan person, Li Nan Ju was opened in 1902 in Nanjing Road Pot Tang Lane, has a history of more than 100 years. At that time, Guangdong had such a custom, when marrying a woman, a large number of dragon and phoenix cakes should be customized to give to relatives and friends, in order to cater to the psychology of people with many children and grandchildren, it was named "Li Nan". Where the people in Shanghai pay attention to the old rules, when there are juniors getting married, they can't forget to tell them to go to Li Men's Residence to buy dragon and phoenix cakes to give to relatives and friends, the main purpose is to get a good mouth. Eat the gift cake, give birth to a boy, plus the store name auspicious, and there is a door-to-door delivery service, at that time in Shanghai's Guangdong hometown encountered a wedding need gift cake cake cake, nine times out of ten was purchased in Li Nanju. In 1920, due to housing disputes, the store moved to Tiantong Road in the Japanese Concession, and later moved to Xingjiaqiao, North Sichuan Road, and changed its name to "Li Men Ju".
12 Shanghai Yuelaifang Food Co., Ltd. ——
Although it has not faded for a hundred years, how to inherit the future
"Yue Lai Fang" was founded in 1926 in Shanghai Puxi Robertson Road (now Changshou Road), the founder is Chen Shanqing. At first, Changshou Road was located in a bustling street, lined with companies and pedestrians, suitable for establishing a food business. In 1932, it was renamed "Yuelaifang Tea Food grain and fruit number" and expanded the scale of production. In 1946, the name of the store was changed to "Yuelai Fangtai Ji". After the public-private partnership in 1956, it was officially renamed "Yuelaifang Food Store". In 1993, "Yuelaifang" was officially listed as "China Time-honored Brand" because of its long history and traditional pastry-making technology, "Yuelaifang" Su-style fresh meat mooncake, "Yuelaifang" Beijing-style turned mooncake, "Yuelaifang" Qingtuan, "Yuelaifang" smoked fish are its characteristic products.
Excerpt from Taste and Tao
Images are from the web
Related books
Click On cover to buy
Taste and Tao
Author: Xu Yingying et al
ISBN：978-7-313-22850-5
Shanghai Jiao Tong University Press