Tangled duck eggs
Many people do not know how many old brands henan now has.
Since the first time-honored brands were evaluated in 2006, the number of provincial-level long-established brands in Henan has reached 217, but only some of them are known to people, such as Yixing Zhang, Xingdesheng and so on.
However, the real old brand really does not lie in the list. It's about whether they're connected to our lives. Become life, become a way, a memory.
Wang Xiaomi | © Written
XIAXIA| © Typography
The old brand is also under pressure to weaken
These two days, when passing by a dog near the house ignored the buns, he found that the store was still open.
Since I lived in this neighborhood for more than two years, the restaurant has been able to work for more than half a year, which is considered to be great.
Zhengzhou's old town is highly competitive for food.
Every time I see this dog ignore the door of the bun red pomp, as well as the window full of tricks of the bun menu, I want to go in and taste, and finally once I went in, well, the taste is OK, it is a little expensive.
No wonder business is not so good.
I have a colleague from Zhoukou who always brings ma siguo every time he comes from home, and the office friends are polarized in their evaluation of sweet fruits.
I think it's really delicious if I love to eat it, but I don't like to eat it and think it's too sweet.
Why is this so, I still remember, when I was a child, I would go to the market to buy such snacks, croissant honey, honey three knives, taro crisp and so on.
There is also yudong's specialty bad fish, which is almost difficult for us to buy there now.
Polarized is also the traditional old moon cake, which is a nightmare for many people.
To be sure, the old brand is indeed the memory of generations in a city.
For example, Zhengzhou's Ge Ji stewed cake, now, many people rush to the stew, but fall in love with his family's red bean porridge and cold mixed vegetables, eating Ge Ji stew cake alone is really too greasy.
The old brand is really helpless. If the locals can't eat something, how can it be maintained for a long time.
Speaking of Yu cuisine alone, the old brand that strives to survive has been innovated.
For example, those who make Yu cuisine, focus on making Yellow River carp, and do Peking roast duck, roast duck is really delicious.
I flipped through Henan's old brand, feeling that although the market is cruel, it must have a skill to survive well.
The really delicious old brand will not die
The Daokou roast chicken in Huaxian County should be the most famous old brand in Henan, and after its fame has grown, it has also faced the problem of old brand.
I remember that 10 years ago, everyone had a very high evaluation of Daokou roast chicken and took pride in taking it as a New Year gift to visit relatives and friends. But now, the reputation of Daokou roast chicken is getting worse and worse, and fakes are prevalent, the taste is deteriorating, and it has gradually lost its popularity.
What is the reason for the decline of this brand that has been popular for 300 years?
Daokou roast chicken is made by the "Yixing Zhang" roast chicken shop in Daokou Town, Huaxian County, Anyang City, Henan Province, which was first founded in the eighteenth year of Shunzhi in the Qing Dynasty (1661 AD), and the folk often name it with Beijing roast duck and Jinhua ham, and is rated as the "world's first chicken".
Zhang Cunyou spent 8 million yuan to buy back the old signboard of Yixing Zhang.
When we were making Daokou roast chicken, we learned about the history, personally ran to The Slippery County, and chose the authentic Daokou roast chicken.
The real specialties must be delicious.
When we were in Huaxian before, we also learned about another time-honored specialty, Huaxian Wangu lamb brine.
Wangu lamb brine is really more than three hundred years old, it is the brine of mutton, poured on the noodles to eat, eat a bite of noodles, full of incense.
But it is a thing that only Huaxian has, and there is no way to take it out.
There are many old brands in Kaifeng, and every time I go to Kaifeng, I must bring not peanut cakes, but spicy peanuts from Xingdesheng.
Xingshengde is the most delicious peanut in the world, and the fusion of fragrant, crisp and spicy is vividly played on Xingshengde peanut. After the friends around me have tasted it, the repurchase rate is nearly 100%, especially for people who love spicy food.
I'm not a Kaifeng person, and I don't know where the peanuts are the best to eat, so I go to the main store of Xingshengde every time to buy them.
There are also buns on the first floor of Kaifeng. Old Kaifeng restaurant, the price is reasonable, the bun is really delicious, order some other Kaifeng old dishes, eat beautifully.
I hope that the small dumplings in Kaifeng will not be as unpalatable as the local dogs in Tianjin who ignore the buns, and smash the old signboard hard.
There is also an ancient town in Kaifeng, Zhuxian Town's spiced dried tofu, the finished dried tofu has amazing hardness and can smash glass bottles. Only when it is hot can it be cut into strips, and once the hot water is over, it is a home-cooked dish of kaifeng people when it is mixed up.
I like the homely and convenient taste of such time-honored cuisine.
Not far from Huaxian County, there is a kind of tangled duck egg.
This old duck egg is also different from all the duck eggs I have eaten before.
The taste is long, delicious and delicious.
Tangled duck eggs are produced in the areas of Wangtan, Xugou and Zhujia along the Qihe River, and the eggs produced by ducks growing in this specific water area are only entangled, so the production is not much;
After cooking, the yolk is yellowish red, showing a circle of different color rings, red and yellow around the center, very special.
In fact, there is really no need to revitalize the big dishes, it is these daily tastes, the most touching of mortal hearts.
Life and home are the most important things
The Beijing instant noodles produced in Nanjie Village are not only the taste in the memories, but still one of the instant noodles I went to the supermarket to buy.
The taste of Beijing instant noodles is too classic, in my hometown, there is even a long-established brand, specializing in boiling instant noodles and poached eggs, that is, Beijing instant noodles, since I was a child, I still went to eat a while ago.
It is also the signboard of South Street Village and is a vital fist product of South Street Village.
I don't know if you have ever eaten Taoyuan Jianmin's consumed peppers.
This is an old brand in Puyang, which can be compared to the existence of Lao Ganma in Henan.
Using this stuff alone to sandwich steamed bread and make the little sister who does not eat carbs in the office can even eat two steamed buns.
Henan people can't live without soy sauce beans.
You may not believe it, but the Kaifeng people would make watermelon sauce beans from the Northern Song Dynasty.
Kaifeng has always been a sandy field, suitable for growing watermelons, and also gave birth to such a long-established delicacy.
Although made with watermelon, the finished watermelon disappears without a trace, leaving only a mouthful of flavor.
If nothing else, hot steamed buns plus watermelon sauce beans, how many can you eat?
Therefore, in that sentence, the old brand must not only stand the test of time, but also pass the test of the masses.
Different from the popularity of Internet celebrity products, the old brand is more of a long stream, moisturizing the lives of generations of people.
For example, the Haibi that Luoyang people love to drink.
Speaking of Haibi, I believe that it has long been a household name in Luoyang, and like the Arctic Ocean in Beijing and the ice peak in Xi'an, it is a food that represents the local city.
Many people have drunk from childhood to adulthood, and have become a food memory in their hearts.
Unfortunately, the former Luoyang Palace also has a high status in the hearts of Luoyang people, but due to poor management, it has completely collapsed, and it can no longer drink the eleventh degree of death.
For another example, the memory of Nanyang people has a long history of rice vinegar in the world, my nanyang friends said that his family basically does not eat aged vinegar, only eats rice vinegar in the world, from snacks to large.
It is said that only by using the well water of a mysterious ancient local well can the unique flavor of rice vinegar belonging to the boundary be brewed, which is slightly sweet and sour, and can not be preserved for a long time.
This fragrance has lasted since 1672 to the present day.
In Zhumadian Zhengyang, there is also a kind of vinegar, Wang Beiqiao vinegar, which can be seen everywhere.
Wang Beiqiao vinegar also has a small package like a essence, according to Zhengyang friends, they are directly drunk.
Wang Beiqiao Fu Chen vinegar is more special, added a lot of spices and Chinese medicine, vinegar is really good vinegar, that is, only Zhumadian has, outside there is no sale.
What a shame.
These long-established brands, in their own signboards, are a treasure of the city and the top traffic that many brands dream of.
But if you want to wear a crown, you will bear its weight.
It does not mean that the old brand will lie in glory and eat the old book, there is no innovation.
Nor is it lying on the Intangible Cultural Heritage List. Only by truly integrating into the lives of urban people, generation by generation, and doing things with heart, can it become a benchmark and ultimately become a culture.
(Image from the Internet)