According to the data, China's leisure snack market has achieved rapid development in 2010-2019, with a compound annual growth rate of 9.92%, and the market size exceeded 1.1 trillion yuan for the first time in 2020. In the view of Ai Media Consulting analysts, the overlap between fast-selling food and leisure snacks is high, so the rapid development of the output value of the leisure food industry also represents a leap in the fast-selling food industry. As more and more brands join the industry, the popularity of snack food continues to mushroom. From Japanese small round cakes to boneless claws, from flowing cakes to crisp bone sausages, the endless stream of explosive products gives consumers more choices.
In April 2021, Yurun's leisure snack brand Delicious Planet successfully launched a blockbuster product - stone cake, which was loved by young consumers as soon as it was listed, and sold nearly 10,000 packs in just a few months, and even sold out of stock in offline stores. Recently, the official flagship store of Delicious Planet Pinduoduo was officially launched, and this stone cake was also on the shelves for the first time, naturally becoming a well-deserved sales champion in the store. It's no accident that this "stone cake" snack has transformed from a traditional food in the Northwest region into a snack loved by young consumers.
Stone cake was originally a traditional famous spot popular in Shanxi and Shaanxi provinces, and is a traditional Chinese branded food. Stone cake is also known as stone bread, called stone cake in the Tang Dynasty, and natural cake in the Ming and Qing dynasties. What is the magic of today's stone cakes that everyone loves to eat? Taking the delicious planet stone cake as an example, in order to integrate this local specialty into the snack, the stone cake with high degree of reduction is made. The product team specially went deep into the birthplace of Shanxi to conduct research, on the basis of retaining traditional techniques, continuously improved the production process, and after many rounds of evaluation, selected the original, spicy, cumin three flavors, while retaining the original taste of traditional stone cakes.
In order to maintain the high quality of this specialty, the team constantly optimizes the factory process, baking temperature and time, so that the stone cake is more golden in color, more crisp in taste, and retains its characteristics. Inheriting the ancient method of using cobblestone cooking techniques and maintaining natural fermentation, delicious planet stone cakes are selected with fresh eggs and high-quality wheat flour, and every bite in your mouth is full of wheat aroma, so that you can feel the pure Shanxi flavor in one bite.
As a high-end snack brand under Yurun, Delicious Planet has not only launched the explosive product of stone cake, but also launched dozens of snack products in many categories such as nut fried goods, pastry snacks, casual meat products, dried fruit shops, casual vegetarian food, biscuit puffing and so on since its listing this year. As a high-end brand of "casual snacks that better understand young people", Delicious Planet hopes to satisfy the pursuit of delicious food with every delicious snack.