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Discover the crab yellow cage of Xinfeng snack, and burst out a new flavor in the inheritance

On April 27, 2021, Xinfeng Snack's East Jiang Road branch in Shangcheng District, Hangzhou City, was officially opened, attracting many surrounding residents to dine on the first day of operation, and the flow of customers was overwhelming. Xinfeng Snacks focuses on Jiangnan classic snacks, which has accompanied the people of Hangzhou for more than 60 years, and has always been the signature of Hangzhou cuisine that Hangzhou consumers are talking about.

It is understood that in addition to the shrimp meat cage, shrimp wontons, beef vermicelli, shiitake mushroom vegetable buns, minced tofu buns and other xinfeng snack classic word-of-mouth products, the menu of the Omiko East Road branch also has crab yellow cages, quicksand black sesame buns and other new snacks, attracting many customers to queue up. Among them, the crab yellow cage of Xinfeng Snack has recently risen in popularity on the media platform. Taking advantage of the opening of the new store, the reporter came to find out and listen to the real evaluations of customers.

Discover the crab yellow cage of Xinfeng snack, and burst out a new flavor in the inheritance

Crab Yellow Cage is a new snack that has recently been launched by Xinfeng Snacks, and is steamed and sold as the signature shrimp cage of Xinfeng Snack. The difference is that the crab yellow cage filling increases the crab yellow, crab fragrance, delicious taste, more in line with the diversified taste pursuit of young people.

Aunt Wang, who lives in the surrounding community, was one of the first customers to enter the store when the new store opened on East Jiang Road, and for Aunt Wang, Xinfeng Snacks is a snack brand that has accompanied her family for three generations. Born in the 60s, she remembers that when she was a child, the happiest thing about going to the city was the big meat bun that could eat Xinfeng snacks. After getting married, her husband and son and a family of three often went to Xinfeng Snack in the evening to come to a small basket of shrimp meat and a bowl of stomach-dropping beef vermicelli soup.

Nowadays, Xinfeng Snacks' stores are opening more and more, and snack products are constantly innovating, but Aunt Wang's love for Xinfeng snacks is still the same as always. Now that his grandson is in elementary school, he is also a resident customer of Xinfeng Snacks. "At noon, I brought my grandson to the shop, and the crab yellow cage and the shrimp cage were ordered." Shrimp cage, the taste has not changed for so many years. The crab yellow cage is also quite delicious, the best when it is steamed, and the soup is quite a lot. "No! You see, with chopsticks lightly clipped, you can see that there are many crab yellows, and my children can't get tired of eating one bite at a time. ”

Discover the crab yellow cage of Xinfeng snack, and burst out a new flavor in the inheritance

Mr. Li, who also ordered the crab yellow cage, also said: "The shrimp cage of Xinfeng Snack has been eaten for decades, try the new flavor today, after increasing the crab yellow, the fresh flavor is more sufficient." ”

As a snack chain brand that has accompanied the people of Hangzhou for more than 60 years and has been passed down to this day, what supports its good reputation in Hangzhou?

Good quality is consistent and wins good reputation

Since its inception, Xinfeng Snacks has always focused on traditional craftsmanship, which is one of its long-standing business philosophies. The person in charge of Xinfeng Snacks introduced: "The inheritance of traditional craftsmanship, so that the shrimp meat small cage skin thin filling, soup fresh and mellow characteristics, after more than 60 years can still restore the original taste of the original taste." ”

Discover the crab yellow cage of Xinfeng snack, and burst out a new flavor in the inheritance

In addition, the study of ingredients and the strict control of food safety standards are also the key trust points for Xinfeng Snacks to impress consumers. All ingredients can be traced back to the source, the store uses a bright cooking stove, all operations in the back kitchen are open and transparent, Xinfeng Snacks always puts safety and quality on the surface, and puts the interests of consumers in mind.

The old brand innovates and actively embraces market changes

Full of quality, credibility, and cultural memory, Xinfeng Snacks has begun to develop in recent years towards a consumer market that is closer to young people. Store updates and upgrades, closer to the community, opening takeaway services, self-service ordering in stores, launching seasonal new products... The taste symbols remembered by generations are constantly showing vigorous vitality.

Discover the crab yellow cage of Xinfeng snack, and burst out a new flavor in the inheritance

The relevant person in charge of Xinfeng Snack Store said: "While adhering to the quality of snack products, we are also accelerating the pace of innovation, flexibly changing our thinking, and looking forward to bringing a better dining experience to customers with a new look." For example, our stores will adjust the menu or develop new snacks according to the taste habits of the surrounding population, and the crab yellow cage is a new product launched closely with the taste preferences of customers. ”

Discover the crab yellow cage of Xinfeng snack, and burst out a new flavor in the inheritance

Decades of persistence and pursuit, Xinfeng snacks deep market roots can not be separated from its dedication, focus and innovation to Jiangnan classic flavor snacks. In the future, Xinfeng Snacks said that it will continue to listen to customer feedback and suggestions, keep pace with the times, and truly strive to provide consumers with high-quality snack products and services.

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