On October 29, 2021, sponsored by Zhejiang Chain Store & Franchise Association, the 4th Zhejiang Smart Chain and Brand Development Innovation Summit was held in Hangzhou, and Xinfeng Snacks was invited to participate in the summit. With the themes of "Digital Empowerment Realizes New Value of Chains" and "Private Label Development Enhances Enterprise Commodity Strength", the summit focused on how chain industries can improve the quality of products and services in the new era environment.
How to achieve product upgrades as soon as possible in the new era environment? How to achieve brand upgrade? All are important issues to be solved in the current chain industry, and Xinfeng Snacks gave its own answer sheet. Taking Hangzhou Xiaolongbao, a typical representative of Jiangnan snacks, as an example, Xinfeng Snacks only aims at the traditional snack of shrimp meat cage, and has launched a more flavorful crab yellow cage and a fragrant fried cage. There are also seasonal snacks for each festival, such as spring rolls, cabbage meat buns and green dough launched for early spring, mung bean soup and bayberry juice launched for mid-summer, freshly squeezed vegetable mooncakes and fresh meat mooncakes launched for the Mid-Autumn Festival, and beef pie launched for winter, aiming to continuously bring new flavors and freshness to consumers through these seasonal snacks.
Zhejiang Chain Store & Franchise Association expressed its recognition of Xinfeng Snacks' achievements in brand development, and Xinfeng Snacks won three awards at the award ceremony: "2021 Private Brand Innovative Enterprise", "2021 Excellent Private Brand" and "2021 Zhejiang Excellent Franchise Brand".
Xinfeng snacks originated in 1958, and for decades only made Jiangnan snacks, which were deeply loved and favored by the public. Since its development, Xinfeng Snacks has nearly 70 stores in Hangzhou and is a well-known chain catering enterprise in Hangzhou. Xinfeng Snacks can have today's achievements from its inheritance of Jiangnan snacks, and it is inseparable from its adherence to food safety. All ingredient supply chains in Xinfeng Snack Store can achieve "full traceability, safety and quality transparency", and on October 2, 2021, Xinfeng Snack upgraded the quality of shrimp meat cages and upgraded white shrimp rice to high-quality green shrimp. The meat of the green shrimp is full and firm, and the entrance is tender and elastic. The shrimp meat basket with green shrimp is delicious, the soup is fresh and mellow, and it is rich in protein, calcium, and multivitamins and other nutritional values.
In addition to green shrimp, pork is also an important ingredient for Xinfeng snacks, Xinfeng snacks for decades have always chosen the domestic leading meat enterprises to provide special front leg sandwich meat, the whole cold chain transportation, nutritional value and safety factor is higher. On average, the yield of meat sandwich in the front legs of each pig is only 10-13%, which is the most tender, evenly fat and lean, and the texture is delicate, especially suitable for meat filling.
Xinfeng snacks, which have been rooted in Hangzhou for more than 60 years, on the one hand, we must inherit the traditional snacks of Jiangnan, and at the same time, we must continue to change in taste, and be the inheritors and innovators of Jiangnan snacks; On the other hand, adhere to the "product-price ratio", so that better quality and service, support product value. As the theme of this summit, with high-quality ingredients and snacks, we will enhance brand value and promote brand development in the new era environment.