Reporter Niu Bocheng
The industry is thriving and celebrating a bumper harvest, and Lintong pomegranate will also enter a full maturity period. In order to further publicize and display the resources and excellent quality of pomegranate varieties in Lintong District, expand influence, promote pomegranate marketing, and achieve quality and efficiency. On September 30th, the Lintong Pomegranate Experience Center in Xi'an City, Shaanxi Province was officially opened, and the construction of the experience hall aims to strengthen the protection of Lintong pomegranate landmarks, expand the sales channels of Lintong pomegranate, enhance the brand influence of Lintong pomegranate, and drive the regional masses to increase income.
At the event site, Guo Xiaocheng, chief scientist of the pomegranate system in Shaanxi Province, attended the meeting and delivered a speech, Sun Xiaotao, director of the Agricultural Inspection Center of Lintong District, briefly introduced the construction of the green food base in Lintong District, and the guests jointly inaugurated the pomegranate experience hall and awarded the "Lintong Pomegranate Geographical Indication Agricultural Product Protection Project Demonstration Base" to eight green food bases.
Song Zhengrong, deputy director of the Agriculture and Rural Affairs Bureau of Lintong District, announced the opening of the Pomegranate Experience Hall.
Fang Hao, president of The Pomegranate Industry Technology Association of Lintong District, introduced the construction of the Lintong Pomegranate Experience Hall, which covers an area of 120 square meters and is mainly divided into two exhibition areas: text and physical objects. The text exhibition area mainly introduces the origin and development history of Lintong pomegranate, the production advantages of Lintong pomegranate, the nutritional value of pomegranate, the deep processing of pomegranate, etc.; the physical exhibition area sets up 6 pomegranate exhibition areas, focusing on the display of pomegranate varieties, pomegranate wine, pomegranate beverages and other exhibits in Lintong District. The special promotional film and professional interpreters in the museum create a positive publicity atmosphere, allowing consumers and merchants to experience the beauty of Lintong pomegranates at close range, experience the fun of picking pomegranates, and understand the culture of pomegranates.
The participants in this activity included Lei Jian, deputy director of the Standards and Monitoring Department of Xi'an Municipal Bureau of Agriculture and Rural Affairs, Guo Xiaocheng, chief expert of the pomegranate system in Shaanxi Province, Fan Xianghui, director of the Agriculture and Rural Bureau of Lintong District, Gu Guanghui, deputy director of the Bureau, responsible comrades of various departments and units of the bureau, and more than 50 people, including Guoyou Pomegranate Professional Cooperative, some pomegranate business entities, and demonstration households.