Snowflake Beer's hegemonic work - brave the world
A few days ago, colleagues gathered, 5.6 people skewered to drink beer, drank three or four boxes of bravery, everyone drank freely, and in the end, the more they drank, the more they said it was not interesting, in addition to the bitterness of not pulling a few into the mouth, and then it was constantly going to the toilet, there was no feeling. A friend also said that it is not a "fake wine". I hurriedly stopped, the words can not be said indiscriminately, and people are really real beer, but we drink industrial beer, what do you want to experience?!
This product is directly made of syrup, and even rice is saved
Although this August beer contains rice, the pure brewing process makes it a good quality
The main raw materials of beer are malt, hops, yeast, water, these four ingredients are the standard of good beer, we drink industrial beer, the content is generally rice, corn, beer with syrup, hop products, starch what, look very intimidating, in fact, are industrial beer water, drink is refreshing, but there is no bit of pure brew craft brewing taste.
Why is rice beer present?
First of all, we need to understand the background.
Beer is an ancient drinking product, in addition to water and tea, it is the third largest consumable, especially in the summer, beer officially entered the peak season, the twentieth century, beer into China, in just a few decades of development, China has become a beer country, large production, large consumption, more imports, set a number of firsts. As much demand as there is, so does the supply, which augurs well. Do you remember when you were a child, in the small place where you grew up, all kinds of beers, at that time, in order to engage in competition between breweries, the equipment is advanced, the raw materials are imported, many companies also hired foreign experts, just to brew a good beer, the breweries at that time, a hundred flowers blooming, a hundred schools of contention, in the treatment of quality of this piece, no one dares to be sloppy, because the taste is not good, will lose a large number of consumers, everyone is good, the market is almost all brewed beer.
The Hapi market share is also very large
But the truth is so cruel, in the ocean of commerce, there are only the words of the victors. Nowadays, the domestic market is basically monopolized by several large brands, and since it can be monopolized, it has the right to speak and begin to be different positioning. After all, our consumption level is not so high, this time low-priced beer will be produced, but beer in the production of raw materials, how to ensure objective profits, we bullish manufacturers began to think of ways!
China is a rice powerhouse, the output is very large, and the output of barley is extremely low, in German beer, barley is the main raw material of beer, most of the domestic breweries rely on imports from abroad, so that the cost is high, that to control the cost, how to do? So rice came into being, and the fermentation time of rice is short, generally about 7 days, can be quick response, fully meet the market demand.
Snowflake high-end beer - liquor
Cost control, you can produce different products according to different groups of people, you want to drink 2.3 pieces of there are also, you want to drink 6.7 pieces of wine, of course, you want to drink more than ten or twenty pieces of good wine we also have.
As a result, industrial beer came into being. We can't say that the emergence of industrial beer is necessarily a bad thing, after all, everyone's needs are different, and there is a reason why industrial beer has such a large sales volume.
Qiandao Lake beer produced in Zhejiang
How does industrial beer feel after drinking: bitter, not only drinking bitter, drinking the mouth is also bitter, drink more, sleep in the mouth is bitter, and then go to the toilet, while drinking while going to the toilet; malt concentration is generally between 7-9 ° P, alcohol 2-4 degrees, short fermentation period, color, taste, aroma, are much lower. People who can drink a little alcohol usually drink 5.6 bottles basically do not feel anything.
Having said all this, it does not demean the meaning of industrial beer, and I myself am usually used to drinking these beers on some occasions, which is refreshing.
Why German beer, brewed with malt?
German beer with pure ingredients
Then again, why is the German beer only hops, water, malt, yeast, these four things. That's because Germany issued a beer law before the last century, and it is illegal to brew beer from ingredients other than non-malt, so only Germany can't take advantage of the brewing of beer! Therefore, the reason why German beer is so famous is not only in their brewing process, but also in the raw materials they use, which are pure beer raw materials stipulated by law.
Beer is indispensable for skewers
My advice is: a wide range of multi-person gatherings, skewers, are suitable for drinking industrial beer, can be drunk open, it is difficult to get drunk, but also in the process of drinking to play some tricks, drive the atmosphere. And three or two friends to talk about the heart, recount the past, or drink two cups alone at night, suitable for pure craft beer, but craft beer is also divided into three, six and nine, etc., interested friends can pay attention to me, and will share them one by one in the future.
I am a wine does not live up to the food, usually like to drink, but also like to study food, wine and food do not separate the family, like friends can pay attention to me, enjoy food and wine together.