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What's new in the wine industry | German beer "giant" Paulina signed a contract to settle in Jiaxing, Zhejiang Province; the National Rational Drinking Publicity Week will start next month; Elite withdraws from its wild fruit subsidiary...

German beer "giant" Paulina signed a contract to settle in Jiaxing, Zhejiang

On the afternoon of November 4th, the project of Paulina Beer (Pinghu) Co., Ltd., invested by Paulaine, the leader of German beer brewing enterprises, signed a contract to settle in the Economic Development Zone of Pinghu City, Jiaxing City, Zhejiang Province. The main person in charge of the Pinghu Economic Development Zone said that the settlement of Paulina Beer (Pinghu) Co., Ltd. is an important part of the process of adding German characteristics to the construction of the European (German) Industrial Park in the Pinghu Economic Development Zone, which will help Pinghu to create a more high-quality international and modern business environment.

The National Rational Drinking Awareness Week starts next month

On November 4, the press conference of the 2021 National Rational Drinking Awareness Week was held online. The 2021 National Rational Drinking Awareness Week will be held nationwide from December 3 to 10, and the work of the publicity week series of activities is steadily advancing. The activity will focus on the three theme cycles of "rational civilization, refusal to drink and drive", "care for growth, non-compliance and non-drinking" and "moderate drinking, happy life", which are planned to be participated in by 550 county-level and upper-level cities across the country, and the number of people affected is expected to reach 350 million.

Elite withdrew from the wild fruit subsidiary

On November 3, the major shareholder of Xinjiang Yilite Wild Fruit Investment and Development Co., Ltd. changed, and Xinjiang Yilite Industrial Co., Ltd. withdrew 100% of the equity of Yilite Wild Fruit Investment and transferred it to Yili Hesheng Food Co., Ltd.

Moutai new project bidding for 100 million yuan

On November 2, Guizhou Moutai Wine Co., Ltd. issued a bidding announcement about the Moutai cloud platform service procurement project. The total investment of the project is about RMB 100,000,000, and the service period is five years. It is reported that the Moutai cloud platform mainly provides unified services for Moutai's current business system, big data platform, marketing services, production, supply and marketing, wine warehouse integration, asset management and other platform systems, as well as other new business systems in Moutai in the future.

The National Liquor Industry Measurement and Testing Center (Sichuan) was established in Luzhou

Recently, the unveiling ceremony of the National Liquor Industry Measurement and Testing Center (Sichuan) was held in Sichuan Luzhou Liquor Industrial Park. It is understood that the main task of the National Liquor Industry Metrology and Testing Center (Sichuan) is to study the measurement and testing technology of quantitative value transmission technology with industrial characteristics and the measurement and testing technology of key parameters in key areas of the industry, develop industrial-specific measurement and testing equipment, research and serve the whole traceability chain, the whole life cycle, the whole industrial chain and forward-looking measurement technology of the liquor industry, and strengthen the measurement and testing capabilities, measurement technology innovation capabilities and operational capacity building.

New Media Editor: Wang Ao

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