Per edited: Bi Luming
Haidilao is on the table again, let's see what's going on?
Image source: Henan TV Minsheng Channel
On October 19, according to henan tv station minsheng channel "Xiaoli help" reported that on October 15, In Zhengzhou, Henan, Ms. Geng and her friends went to Haidilao New World Department Store for dinner, which ordered a 72 yuan fish pie crisp brittle brittle belly, but after serving the dish, it was found that the portion was obviously very small, and when employees were asked to weigh it, they found that the size of about 200g of hair belly was actually only 138g, which was 62g less.
The reporter accompanied Ms. Geng to the store to verify the situation, and the store manager explained: The staff made a mistake in preparing vegetables, and only this dish was unqualified on the same day. The director of the Zhengzhou Chengdong Road Market Supervision Institute said that in this case, according to the provisions of the new consumer law, customers can be compensated three times the loss. Ms. Geng, the party concerned, responded: Don't have a penny or a card, just apologize and explain clearly.
In this regard, Haidilao responded that the 200g hair belly was actually only 138g. He said, "Thanks for your attention, I would like to add that the product needs to be stored within half an hour after being placed on the plate as required." Customers eat at 4:00 a.m., because the staff put them in the freezer in advance and put them in the freezer, the product characteristics lead to water loss. It is an operational error and has been strengthened for rectification. We are very sorry for this, and have apologized to customers in person on the same day, and support customers to protect their rights according to law. Due to the customer's request for 20,000 cash compensation, an agreement could not be reached. This has been proactively reported to the MarketIng Bureau. ”
Netizens quarreled, some netizens said "Well, next time eat hot pot with a scale", and some netizens said, "On this one unqualified, good coincidence."
It is worth mentioning that consumers are still more concerned about whether it is possible to increase prices this year. According to the Beijing Youth Daily reported on the 18th, according to media reports, the current electricity price in Jiangsu has fluctuated by one or two percent; the "soy sauce mao" Haitian flavor industry will also adjust the price of some products ranging from 3% to 7%. Will this round of price increases involve more industries, especially the catering industry with small profits and small sales, every penny can be saved carefully. As the boss of the hot pot, will Haidilao take the lead in adjusting the price to transmit the pressure of rising costs to consumers; if it is not adjusted, will it have enough ability to digest it?
According to public information, the price increase of Haidilao in the past two years has been quietly carried out. In April 2020, a Beijing diner posted a Haidilao bill on Weibo: "Half a portion of blood rose from 16 yuan to 23 yuan, half a portion of potato chips rose from 13 yuan, calculating a potato for 1.5 yuan; self-service seasoning for 10 yuan a person; rice for 7 yuan a bowl"; another netizen's bill also showed that the price of the whole crispy meat rose from 26 yuan in July last year to 44 yuan. As a result, the price increase incident was quickly scolded by netizens on the hot search. Haidilao then issued an apology letter, saying that the price increase was a wrong decision by management, and from that day onwards, all store prices were restored to the standard before the store closed on January 26, 2020.
But at the end of 2020, a number of media exposed Thatilao once again "secretly increased prices", some netizens said that when eating at Haidilao Zhengzhou Park Mao Store, they found that compared with September, the price of some dishes increased: Australian fat cattle rose from 78 yuan to 84 yuan, fresh-cut beef from 72 yuan to 78 yuan; Haidilao Xiamen Jimei Wanda store, snowflake pork slices, freshly fried crispy meat rose by 2 yuan each, beverages and self-selected spices also rose by 1 yuan to 4.5 yuan, 5.5 yuan and so on.
According to the company's financial report, Haidilao's per capita consumption in 2020 increased to 110 yuan, an increase of 4.8% year-on-year, compared with 4% in 2019 and 3.1% in 2018. In other words, Haidilao does have price increases year by year, and in 2020, under the influence of the epidemic, its price increase is higher.
In the first half of the year, the average unit price of customers was 107 yuan, compared with 112 yuan in the same period last year, which did not rise but fell; the unit price of Haidilao seemed to "not rise". And the test of the fourth quarter is coming soon. How to choose Haidilao this time, the market will wait and see.
In response to the sharp correction in stock prices since the beginning of the year, Haidilao (06862. HK) founder Daniel Zhang responded, "Everyone myths about Haidilao, I am very disgusted. "I misjudged the trend, and now I look at it with blind confidence." "As the largest shareholder, Haidilao's performance continues to grow, and I have no hope." Although he has earned a wave of goodwill for himself, he has undoubtedly poured a basin of cold water on investors.
As of the close, Haidilao reported closing at HK$30.05, with the latest market value of 164 billion yuan, but compared with the high of HK$85.78 at the beginning of the year, Haidilao's stock price plunged by more than 60% in just 8 months, and Haidilao seems to have "fallen off the altar".
Daily Economic News Integrated Henan Television Station Minsheng Channel, Beijing Youth Daily, Sina Weibo
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