"Yuqing fermented small leaf Kuding tea" can cure all diseases? The operating company was fined twice for violating the Advertising Act
According to Li Fang, in early January 2020, her mother joined a WeChat group called "Yuqing Fermented Small Leaf Kuding Tea" through a friend's introduction, which promoted that the tea can cure all diseases.
Exaggerated publicity leads to adverse reactions among consumers
"My mother is convinced of this, boiling high-concentration tea every day, 20 bags of small tea boiled in 1500 ml of water, every day as boiled water, drink until diarrhea." 」 Li Fang said: "After drinking, my mother had a rash on her face and reflected the situation to the group, but those who 'Yuqing Fermented Small Leaf Kuding Tea' thought it was detoxification, which was a normal phenomenon. ”
The thing that makes Li Fang very helpless is still to come, the group not only said that the body's reaction to the appearance of normal phenomena, but also stressed that as long as you insist on drinking strong tea, you can discharge the body's toxins, and then the disease will be better. Li Fang believes that Yuqing's fermentation of small-leaf Kuding tea is exaggerated propaganda, if the tea has such a magical effect, then, what should the doctor do? However, Li Fang's mother did not waver in her persuasion at all, and what was even more unexpected was that Li Fang's mother also encouraged her aunt to drink the tea, and recommended the tea when she saw that the people around her were uncomfortable.
"Now my mother has a big smell of defecation, and I am worried that she has drunk her liver and kidney function." Li Fang said.
In addition, consumer Zhang Li (pseudonym) also reflected that her mother-in-law also drank "Yuqing fermented small leaf Kuding tea" caused by rashes on the face, ear bleeding, etc., Zhang Li also reflected the situation to the group, the group gave the same answer as Li Fang, that is, a normal phenomenon. She also advised me not to take medicine when I was sick, and to drink tea to cure the disease. Brew twenty bags of tea every day, drink three pounds of tea on the second day, in addition to persuading us to drink, she even secretly gave it to children. Zhang Li said.
Subsequently, Li Fang and Zhang Li provided a large number of evidence of exaggerated publicity by enterprises. For example: the group claims that this tea can cure all diseases, special process fermentation, not cold, no theophylline, no caffeine, only beneficial to the human body, suitable for all people; the elderly, children, pregnant, and even newborn babies can drink, and often take a video of the baby drinking tea sent to the group, retail price of 45 yuan a pack, can also recharge members, 30 packs up, the company direct delivery, the more you buy the cheaper.
"I searched for relevant information about this tea on the Internet, and it turned out that there were WeChat groups promoting this tea all over the country, and it was rampant, bringing different degrees of harm to society, family and personal health." Li Fang said: "Some people drink at least 20 bags a day, up to more than 60 bags, some elderly people even stop antihypertensive drugs, drink until dizzy and refuse to go to the hospital for treatment, and even some cancer patients after chemotherapy drink the tea." ”
In addition, many netizens posted complaints on "Zhihu", according to a netizen wrote that the mother was introduced by relatives to start buying Kuding tea in Large Quantities in April this year, indulging in drinking large doses of Kuding tea every day, and even simmering overnight tea the next day, saying that it was to strengthen the body. Cure all diseases, business advocates that people with problems will feel bitter when they drink, the better the body, the slowly not bitter, and recently found that the business united some of the masses to do a variety of sharing in a group every day, similar to the false patients appeared to say that they were cured of their cancer or something, but also found pregnant women and children to let them shoot out the video of drinking tea, children do not drink milk powder should drink kuding tea, to my mother and relatives for a variety of brainwashing, let them have a psychological effect, really feel that the more they drink the better. And the linkage to seduce more people to consume Yuqing small leaf Kuding tea in large quantities.
The operator was fined a total of 350,000 yuan for violating the Advertising Law
According to Li Fang, this tea mainly has three kinds of packaging, but the marketing and publicity model is the same, the three kinds of packaging comes from two dealer companies, one is called Guiyang Yuekun Trading Co., Ltd., and the other is called Yinhe Bay Tea Industry Co., Ltd.
According to the Tianyancha APP, Guiyang Yuekun Trading Co., Ltd. was established on July 14, 2015, with a paid-up capital of 1.2 million yuan, and Zhou Zhendong served as a legal person, executive director and general manager, holding 100% of the shares.
According to the National Enterprise Credit Information Publicity System, on January 12 this year, Guiyang Yuekun Commerce and Trade Co., Ltd. violated the provisions of Article 17 of the Advertising Law of the People's Republic of China, which is an illegal act involving disease treatment functions in the advertising of non-pharmaceutical products, in accordance with the provisions of Article 58, Paragraph 1, Item (2) of the Advertising Law of the People's Republic of China. Order the publication of illegal advertisements to stop and eliminate the impact within the corresponding scope.
The main illegal facts: The party Guiyang Yuekun Trading Co., Ltd. in the operation of the way of developing subordinate dealers, to promote their own sales of "Yuqing Xiaoye Kudingdi", the enterprise legal person: Zhou Zhendong through his own WeChat to establish 5 WeChat groups, Zhou Zhendong is the weChat group owner, the group members are Guiyang Yuekun Trading Co., Ltd. subordinate dealers, the members of the group to join the WeChat group need to buy a one-time purchase of "Yuqing Xiaoye Kudingdi" sold by Guiyang Yuekun Trading Co., Ltd. More than 30 packs and with the consent of Zhou Zhendong can enter the group, the purchase of "Yuqing Xiaoye Kudingdi" by Guiyang Yuekun Trading Co., Ltd. unified delivery, the operation of the group of lower-level dealers in the group released: First, "prevent blood vessel blockage is the best conditioning - drink Guizhou Yuqing fermented small leaf Kuding tea" The content of the article is: ... Care for blood vessels, often drink vascular scavenger "Guizhou Yuqing fermented small leaf Kuding tea" 1, Guizhou Yuqing fermentation small leaf Kuding tea vascular cleaning agent Guizhou Yuqing fermented small leaf Kuding tea is undoubtedly a timely health drink, not only can prevent colds and other respiratory diseases, but also a very good vascular cleanser. ...... and so on. Second, the content of the article "Prostatitis, Drinking Guizhou Yuqing Fermented Small Leaf Kuding Tea" is: ... Guizhou Yuqing fermented small leaf Kuding tea on the lungs and yin, in the spleen, under the kidney essence, long-term adherence can be qi and blood yin and yang harmony, easy to deal with various diseases. ...... and other content, at the same time, the WeChat group has such a large number of information, articles, cases and other content that publicizes the goods sold by Guiyang Yuekun Trading Co., Ltd. Guizhou Yuqing Xiaoye Kuding Tea can treat various diseases, because it is released through WeChat, there is no advertising cost, and there are currently more than 2,000 members of the WeChat group built by Zhou Zhendong, a legal person of Guiyang Yuekun Trading Co., Ltd.
In the end, the Nanming District Market Supervision and Administration Bureau fined 200,000 yuan.
In addition, the national enterprise credit information publicity system also shows that Guiyang Yuekun Trading Co., Ltd. was also fined 150,000 yuan on January 24, 2018 for violating the Advertising Law. Main illegal facts: On December 12, 2018, the law enforcement personnel of our bureau received the reported case (registration number: 5201000000001201812070455) and immediately inspected the operation site of Guiyang Yuekun Trading Co., Ltd. (credit code: 91520102356384930R) and the WeChat public account provided by the informant. After inspection, it was found that the "Yuqing Xiaoye Kuding Tea" sold by the company appeared many times in the WeChat public account and WeChat group, indicating that the product had medical efficacy. On December 12, 2018, the leaders of the newspaper approved the filing and investigation. The leaders of our bureau approved the filing of the case on the same day, and the law enforcement personnel questioned and investigated the parties in accordance with the legal procedures, and extracted relevant evidence, and the illegal facts have been clarified and the investigation has been concluded.