Qianjiang Evening News Hourly News reporter Chen Jie
"It's kiwi picking season again, and those who need it can contact me." Liao Shanfa, a farmer in Cangban Village, Tangyuankou Township, Jiangshan City, wrote in his WeChat circle of friends.
The green kiwi vines are connected by branches, and the dense green fruits are round and full, which makes people salivate. Inside the plantation, fresh fruits are fragrant, farmers are busy picking, and outside the plantation, the blue express delivery truck is particularly eye-catching. These freshly picked kiwi fruits will be sent to the whole country on the same day.
With the help of express delivery, Jiangshan kiwifruit has become a "cash cow" for local mountain farmers to achieve common prosperity.
Jiangshan kiwi grower Liao Shanfa
Helping farmers increase their income has also created more flexible employment opportunities
Since 1996, Liao Shanfa has dealt with kiwifruit. It can be said that he is a good hand at local kiwifruit cultivation. Initially, he planted 10 acres of land at home, and with his spirit of not being afraid of hardship, he has now expanded the planting area to 50 acres.
"On average, the yield per mu of land is about 2,000 jin, and in a good year, the output can reach 3,000 jin per mu, and the profit per mu of land can reach at least about 5,000 yuan." Liao Shanfa said that compared with other crops, the yield of kiwifruit is good, and ordinary people are happy to grow kiwifruit.
However, looking back at the beginning, Liao Shanfa was still very emotional. "In the past, kiwifruit on the mountain needed to be carried by hand and walked for miles to transport down the mountain, and then contact the car and pull it to the city to sell. Tossing and turning, a lot of fruit has been soft, even broken, to hand there is no profit. ”
Liao Shanfa turned sharply, "It's really convenient now, you see the base is here, and the express delivery point is here." Liao Shanfa said that there is a courier collection point at the door of his home, the cost is also affordable, and the timeliness is very fast.
Unlike Liao Shanfa, Shen Shaofeng, who has opened a fruit shop in Ningbo for many years, heard that his wife's hometown is a good place for kiwifruit production, and came to Jiangshan in 2013 and began to grow kiwifruit. Three years of fruit, five years of fruitfulness. At present, Shen Shaofeng's 300-mu kiwi fruit base has an annual output of up to 600,000 catties.
Shen Shaofeng (right) and Shao Tianbao, head of Zhongtong Zhejiang Jiangshan branch
"When we first started, we worked with express delivery. It can be said that everyone has developed hand in hand all the way. Shen Shaofeng introduced that express delivery has helped its kiwifruit planting industry to become bigger and bigger, and has also created more flexible employment opportunities for surrounding villagers. They don't need to work outside the home and have a steady additional income at home.
At present, Shen Shaofeng's base has about 15 long-term employees, and there are about 50 staff required during the peak season, all of whom are local villagers.
Relying on e-commerce and express delivery, the intermediate links are reduced, and the profit margins of farmers are greatly increased. Earthen houses have become buildings, flat shoulders have become cars, and the lives of ordinary people are "sesame blossoms and high".
"Express delivery direct hair" can reduce the loss of about 600 pounds per day
Zheng Zhendong was originally a computer teacher at the local vocational and technical college in Jiangshan. In 2010, because he was optimistic about the development of e-commerce, Zheng Zhendong resigned from the "iron rice bowl" and established Zhejiang Jiangshan Bubbling E-commerce Co., Ltd.
Zheng Zhendong told reporters that he began to work closely with local agricultural cooperatives and farmers to move kiwifruit to online sales. Unexpectedly, once launched, the supply exceeded demand, and since then it has led to the rapid development and growth of the local kiwifruit industry.
A long conveyor belt transports freshly picked kiwifruit to the packing box area, where it is then sent by courier to the whole country.
"We have ranked first in the Internet kiwifruit sales for six consecutive years, and achieved online sales of nearly 220 million yuan in 2020. The reason why kiwifruit can achieve such good results online, I think, this intermediate express delivery plays a very big role. ”
Zheng Zhendong introduced that the express delivery company currently provides the company with "direct hair mode" services. In other words, the truck directly enters the factory area and warehouse, and after filling, it can be sent to the field, and no longer needs to go through the outlet. This straight-hair mode is not only faster, but also minimizes losses, and there is no soft or even broken fruit, and customer satisfaction is higher.
"For fruit, for each additional up-and-down lift, it basically loses 0.5%. According to the company's current daily shipment of 30,000 votes and sales of 100,000 tons, at least about 600 catties per day will be lost. Zheng Zhendong explained.
At present, the kiwi fruit sold by Zheng Zhendong is purchased from more than 2,000 local villagers. "It is precisely because of the help of Zhongtong Express that we can quickly sell a large number of kiwi fruits purchased from local villagers, put money into the pockets of ordinary people, and bring the greatest benefits to the fruit farmers in the village." Zheng Zhendong said.
Use the express delivery business to help more people return to the countryside to start a business and realize their dreams
"Jiangshan Kiwifruit" is a "golden business card" of the characteristic agricultural products of Jiangshan City, Zhejiang Province. According to the data, in 2021, the city's kiwifruit planting area will reach more than 30,000 mu, the annual output will be more than 30,000 tons, and the annual sales volume is expected to reach more than 100,000 tons, achieving sales of more than 1 billion yuan.
"For small fruit farmers, we go door to door to collect and distribute in a unified manner; for cooperative customers, we use special cars to the base, and special cars to pull them to provide them with packaging, unified specifications of the outer packaging box; for large e-commerce customers, basically using the straight-hair model to help customers minimize losses." Shao Tianbao, head of Zhejiang Jiangshan outlets of ZTO Express, introduced that in the transfer center, the company specially opened a green channel for fruits.
Shao Tianbao, who is also a native of Jiangshan, told reporters that in December 2005, after returning to his hometown from the army and earning the first bucket of gold for entrepreneurship by relying on the sale of electric vehicles, he once noticed that the serious slow sales of local kiwifruit brought greater losses to growers, and he was determined to help his hometown industry open up sales channels through express delivery.
In 2010, when Shao Tianbao first took over the Zhejiang Jiangshan outlet of Hand Express, the annual express delivery business volume was only 30,000 pieces. More than 10 years later, the average daily business volume of Jiangshan outlets today can reach about 70,000 votes. At its peak, 28 9.6-meter trucks were sent a day, reaching about 200 tons a day.
At present, Jiangshan Zhongtong network has hundreds of employees, including 11 veterans, and has also driven more than 200 surrounding villagers to employment. Under the leadership of Shao Tianbao, Jiangshan Zhongtong outlets have also been awarded the honorary titles of "Zhejiang Logistics Industry Demonstration Unit" and the first "Top Ten" Veterans Employment Base in Quzhou City. Ten trucks of the outlet have also been registered with the Jiangshan People's Armed Forces Department and have become local emergency rescue combat readiness transport vehicles.
Express delivery is like a catalyst for the rural market, with parcels flying out of the countryside with various types of agricultural products and flying to the tables of urban residents, it also brings a well-off life for the villagers.
The reporter learned from the Zhejiang Postal Administration that in Zhejiang, as of the end of September this year, the coverage rate of the "entering the village" project has exceeded 98.3%. The continuous extension of the express delivery network has further met the production and living needs of rural residents. While activating rural consumption, it will bring more vitality to the countryside and let more people return to the countryside to start a business.
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Source: Qianjiang Evening News Hourly News