Launching ceremony of "Global Brand Engineering Strategic Alliance". Courtesy of the organizer
China News Network, November 3 (Yuan Xiuyue) "In 10 years, from OEM production to global brands, Chinese enterprises are facing unprecedented opportunities. At the 2018 Phoenix Satellite TV Global Brand Conference, Li Hairong, a professor of communication at Michigan State University, analyzed the globalization status of Chinese enterprises.
On November 2, Phoenix Satellite TV's 2018 Global Brand Conference was held in Beijing, attracting more than 500 experts, scholars and industry insiders to participate. Li Hairong, professor of communication at Michigan State University, Chen Fuguo, chairman of Meta Think Root Consulting Group, delivered keynote speeches on corporate brand globalization, Phoenix TV hosts Wu Xiaoli, Hu Yihu, Xu Gehui, Wang Luxiang and others promoted the 2018 TV program, and Phoenix SATELLITE TV's global brand engineering strategic alliance was officially launched.
At the beginning of the conference, Li Hairong analyzed the challenges and obstacles faced by Chinese enterprises in globalization, and gave solution strategies and paths from five aspects: macro strategy, R&D products, user experience, social responsibility, and strategic communication. In Li Hairong's view, if Chinese enterprises want to become global brands, they must seize opportunities and have the courage to expand.
Li Hairong, professor of communication studies at Michigan State University. Courtesy of the organizer
"Chinese brands are beginning to enter the Most Valuable Global Club, and international consumers' perceptions of Chinese brands have also begun to take a turn." From the export volume of goods of Chinese enterprises, the number of mergers and acquisitions, to the amount of tax payments and the number of employees, Chen Fuguo used a series of data analysis to analyze the development status of Chinese enterprises. In his view, if Chinese companies want to go to the global market, they must "make the brand a strategic grasp".
He Daguang, executive vice president of Phoenix Satellite TV, shared Phoenix's international communication strategy from his own point of view, "In recent years, we have vigorously laid out network video, mobile APP, cable TV network, IPTV and OTT Internet TV outside satellite TV, and gradually achieved "omni-channel" effective coverage. He Daguang said that Phoenix has the responsibility and obligation to use a variety of international communication resources to tell the brand story of Chinese enterprises and help Chinese enterprises go global.
Subsequently, Dong Jiayao, vice president of Phoenix Satellite TV, led the host team to introduce the new highlights of Phoenix Satellite TV programs in 2018 from five major sections, including Phoenix News, Phoenix Classics, Cultural Confidence, Strong Voice of the Times, and Fortune Tao Strategy.
Phoenix TV hosts Dong Jiayao, Du Ping, Lin Weijie, and Jiang Shengyang introduced the news section. Courtesy of the organizer
Dong Jiayao, Du Ping, Lin Weijie, Jiang Shengyang and other hosts introduced the Phoenix News section, "Look at the phoenix, you can feel the big things at the same time. Dong Jiayao shared the new changes in phoenix satellite TV news reports, "Phoenix as a news team distributed all over the world, 24 hours a year, the first time to bring first-hand reports to everyone." ”
When talking about the Phoenix Classics column, Wu Xiaoli said: "In the twenty-one years from the birth of Phoenix to today, we have been fortunate to share many programs with Chinese audiences around the world. Because of the recognition of the audience, this sharing of classic columns has become a kind of trust, a habit, to watch every day, if you don't watch it, you feel that there is something missing in life. While feeling great happiness, we also feel a great responsibility, we should keep the classic program for the audience, and let the classic program always maintain youth and keep pace with the times. ”
Host Dou Wentao said in the video that they are thinking about how to make the show look new. He said that a new look means a new look, in short, three words: go out! The walk will not be near, and the road will not be short.
Phoenix TV host Wu Xiaoli introduced the classic column. Courtesy of the organizer
Cultural scholars and hosts of Phoenix TV, Wang Luxiang, Wei Chi Linjia, Tian Chuan, Guo Yangzi and Tian Tong shared the inheritance and innovation of Culture by Phoenix TV. Wang Luxiang said: "I am very happy over the years, not only doing what I like best and do best, but also getting to know a group of contemporary artists, historians, and craftsmen in the true sense. In the coming year, including the Grand View of Culture, Phoenix will continue to inherit and innovate culture."
Lu Ningsi, editor-in-chief of Phoenix Satellite TV, and hosts Lu Chen, Zheng Hao, Wan Jun, Yu Ying, Zeng Haoyi, Jian Fujiang, and Rao Xiangyi respectively introduced special topics and columns such as "Dragon Walking in the World", "Navigator", and "Positive Social Energy". Lu Ningsi also introduced the special planning of Phoenix Satellite TV's 40 years of reform and opening up at the scene, he said: "We will launch a special live broadcast of reform and opening up at a specific time, and we will review the 40 years of reform and opening up through documentaries and stories of 40 people." ”
Xia Hongbo, vice president of Phoenix TV. Courtesy of the organizer
"All product forms can be thought of, and all forms of cooperation can be discussed." Xia Hongbo, vice president of Phoenix Satellite TV, proposed a new "Phoenix solution", he proposed, "We will combine different customers, different needs, to integrate our global media services products, to provide customers with exclusive Phoenix solutions." ”
The "Global Brand Engineering Strategic Alliance" initiated by Phoenix Satellite TV was also officially launched today, aiming to link international institutions, government departments, overseas media, international chambers of commerce, think tanks and other resources to provide enterprises with global communication, content, activities, think tanks, resources and other services, helping more enterprises to become global enterprises.
"As the world's most influential Chinese media group, we hope to help more Chinese enterprises go to the world stage with the 'Phoenix Solution'." He Daguang said. (End)