On the evening of October 9, the Southern Expedition and the Northern War Group officially issued a notice.
Announced the dismissal of 18 fans, published the fan accounts, and signed the reason for the expulsion of fans.
The artist expelled fandom, this rare scene in a hundred years, can actually be in the old-school combination whose members are older than 100 in the Southern Expedition and the Northern War.
However, unlike the imaginary fans who hate the same enemy, most of the fans under this Weibo are accusing Hu Tingyang of dereliction of duty as the captain and personally using the team account to publish information.
This scene has a sense of pride when a student is named by a teacher.
In the next few days, under the Weibo of various fans who were "expelled from the fandom", we probably understood the whole thing.
As early as the East Asian star period, Zhao Chenlong built his own trumpet 9Tribez, and participated in the post-song as a producer of kindergarten killers, bringing many fans to the team.
This practice has also caused dissatisfaction among many combination fans, some time ago, when some fans met with Ting Yang offline, they added fuel to Ting Yang and Ni Cheng and said that 9Tribez issued an album and did peripheral things.
After this, Ting Yang directly said that he did not welcome people who liked the Southern Expedition and the Northern War because of kindergarten killers, and directly stood against some fans.
In the live broadcast, Ting Yang also said that in the face of the Southern Expedition and the Northern War, the kindergarten killer is not worth mentioning. This practice has further exacerbated the dissatisfaction of fans.
At a time when more and more fans were questioning, the official micro of the Southern Expedition and the Northern War released the controversial dismissal list.
In the final analysis, this matter was caused by Ting Yang, as the head of the team, dissatisfied with Zhao Chenlong's unauthorized development of personal business.
After this, Ting Yang's attitude in the fan base also confirmed this fact.
We've tweeted a few times before about the Southern Expedition and the Northern War, and this time I want to talk about a different Southern Expedition and the Northern War from another perspective, a commercial Southern Expedition and the Northern War.
On Baidu Encyclopedia, the establishment time of the Southern Expedition and the Northern War was confirmed in 2012, but people familiar with the rap circle know that before the establishment of the group of the Southern Expedition and the Northern War, there was a period of many people and similar labels.
In the label period of the Southern Expedition and the Northern War, they can almost be regarded as the top of the rap circle at that time, whether it is the work or the beef, their distinct style has received a large wave of attention. In the early days of the southern conquest and the northern war to become a group, a large part of the fans came from the word of mouth accumulated in the rap circle before.
Due to the inability to maintain a livelihood as rappers, and because he hopes that his music will have more development, in 2012, Ting Yang integrated the team that was originally scattered in Tiannanhaibei and formally established a team of three people by him, Ni cheng, and Zhao Chenlong, and continued the name of the previous Southern Expedition and Northern War in the team name.
Therefore, Ting Yang said that he did the Southern Expedition and the Northern War, and the problem was not big.
In 2012, the transformation to pop music, the Southern Expedition and the Northern War can also be regarded as eating the dividends of the times.
That year, for the first time, there was a domestic film "Tai 囧" with a box office of more than one billion yuan, and major video websites also began to prepare their own online dramas and online movies, and the large-scale investment in the film and television circle began.
In those years, the Southern Expedition and the Northern War successively created many blockbuster works such as "My Sky", "Proud Boy" and "Savadika".
Compared with pop singers in the general sense, the Southern Expedition and the Northern War can be independently composed, and the style is unique, and the content they create is closer to the aesthetics of contemporary young people.
What's more, they are able to cover songwriting and post-production, and their work is absolutely affordable for movies and websites.
Participating in "China's Good Songs" in 2016 has made the popularity of the entire group rise to a new level, and at this time, the Southern Expedition and the Northern War have truly embarked on the road of mainstream musicians.
The year before, they sang the ending song "Savadika" for the popular movie "Detective Chinatown", and this year they sang Zhang Yimou's "The Great Wall", which received a good response. Their works even appeared on the New Year's Eve party of Beijing Television this year.
All in all, under the influence of various factors, the Southern Expedition and the Northern War were completely on fire, and they, like pop singers, had their own fan groups, support groups, and made a lot of money.
In this announcement, there is a sentence that "we have always welcomed the joining of the fans of the rice circle", which is more mysterious than the whole announcement itself, but on second thought, since you think of yourself as a pop singer, then "welcome the rice circle" is naturally a natural thing.
Until the popularity of "China Has Hip Hop" in 2017, for the first time in their field, the Southern Expedition and the Northern War encountered decent opponents: a group of younger rappers who had just become famous.
Capital has always been profit-seeking, in the years after "China Has Hip Hop", the "big production" theme song sung by the Southern Expedition and the Northern War has become less, and rappers who have gone out from iQiyi's rap variety show have gained more opportunities.
Why the Southern Expedition and the Northern War did not choose to return to the rap circle, but insisted on "multi-style popularity" to continue to develop, I think there are three reasons in total.
First, they have misjudged the development of rap music in China, perhaps they think that rap is just a gust of wind, blowing past and dispersing.
Second, it is difficult for them to find their own position when returning to the rap circle, and it is impossible to become the producer of the show in terms of fame, but as a contestant, they are somewhat condescending.
Most rappers in their contemporaries either turned to the background, or they were already marginalized, and being an indispensable OG in the rap circle was definitely not what the Southern Expedition and the Northern War wanted.
After all, there were some so-called "black histories" at that time, and every time I wrote about the relevant problems, there would be patient fans who told me, "The Southern Expedition and the Northern War at that time was not related to the current matter."
Although the Southern Expedition and the Northern War have never returned to the rap circle, Zhao Chenlong clearly has a love for Hip-Hop.
In 2015, Kindergarten Killer released a "Forgotten Man by the World", which is different from the style of the previous kindergarten killer, this album has no diss and dirty words, just peace and love.
We've never openly discussed who the Kid Garden Killer is before, but discerning people know that Zhao Chenlong is inextricably linked to the most famous vest in the rap industry.
Here we don't have to pretend to be stupid and hide it, although the parties themselves have not publicly admitted, but they have not really hidden themselves, this almost the "open secret" of the rap circle understands people understand.
As the most mysterious person in the rap industry, the kindergarten killer began with 2018's "Bouncing Pipa" and updated his work at a rate of one per year.
As rap music has become more popular in China, the name Kindergarten Killer has become a hurdle that new listeners can't get around, and everyone wonders what the person known as the "rap ceiling of Chinese" is.
So contrary to what Ting Yang said, the gilet of the kindergarten killer is not without commercial value, and regardless of the super high digital album sales on netease cloud, it is said that someone uses this name to participate in the rap variety show, which must be the biggest explosive point in the show, and the program effect is unmatched by HipHop Man (there is no disrespect for Ouyang Jing here).
And because the kindergarten killer did not appear, and there was a connection between Zhao Chenlong and the kindergarten killer, a large number of fans began to gather in the direction of Zhao Chenlong, which was not a bad thing for a team.
In addition, Zhao Chenlong's trumpet 9 Tribez has not stopped updating the pace.
Although it is a niche mode of electric music + rap, this trumpet has never been able to catch fire. But Zhao Chenlong's musical direction is not wrong, he keenly sees that the future music model will develop offline, and the advantages of electronic music will be fully displayed at that time.
As for electronic music, some netizens gave us screenshots of Ting Yang's chat with fans, from which it is not difficult to see that Ting Yang is not only not cold to electronic music, but even some look down.
Whether it is a kindergarten killer or 9 Tribez, all the works are completed by Zhao Chenlong himself or foreign musicians, and there is no so-called misappropriation of team resources. Clear-eyed people can see that there is a clear difference between the works of the Southern Expedition and the Northern War and the works of Zhao Chenlong himself.
In this "expelled fans" incident, it is not so much that Ting Yang was provoked by fans, but rather that he has long been dissatisfied with Zhao Chenlong's development of a career independent of the team. It's not just a matter of being jealous of who is famous, but a question of combining future road developments and who is in charge.
This situation is not uncommon in the rap circle, and in bands, idol groups, and groups, there are countless cases of disagreements in ideas and eventual breakdowns in the development of members.
In this farce, it can be said that no party has gained real benefits. The fact that the disturbance has reached the point of public shouting and expulsion of fans shows that differences and contradictions have not been resolved in private.
I wouldn't be surprised to hear in the near future, for example, that the Southern Expedition and the Northern War had been disbanded or that some members had withdrawn. And if they can overcome the current hurdle and regain trust in each other, then how the southern conquest and the northern war will develop in the future will be a question worth thinking about.