Film and television IP, animation IP, comic IP, game IP are flying all over the world, have you ever heard of corporate IP?
At the launch of the Daydao evaluation product on August 27, 2017, Chen Chen, founder and CEO of Licai.com, first proposed the idea of creating "enterprise IP", and pointed out that "IP survival" will be the key for enterprises to regain the right to speak and survive. The event was warm and attracted a large number of entrepreneurs, executives and human resources practitioners to attend.
Chen Chen, founder and CEO of Licai.com, took the stage to speak
From enterprise development trend to IP survival
Different from attending industry events in the past to share entrepreneurship, investment and financing dry goods, Chen Chen, founder and CEO of Licai Network, focused on two aspects this time: enterprise talent selection, development dilemmas and solutions for "IP survival".
At the meeting, Chen Talked about the trend of slowly streamlining traditional Chinese enterprises in recent years, and mentioned the importance of employee numbers and quality control for entrepreneurial enterprises. He pointed out: talent is the most core asset of the enterprise, assuming that you only have ten people, the newly introduced person has a 10% risk, if he makes a loophole, the company may not be there. But for a company of 10,000 people, only one in ten thousand risks. Improper employment of personnel is extremely risky for the majority of enterprises, especially small and medium-sized enterprises. In actual operation, enterprises recruit talents and face a vast ocean of talents. Talent assessment tools derived from the selection of military talents have been slowly introduced into the selection of enterprise talents.
Chen Zhi revealed: At present, there are about thirty kinds of evaluation tools in the Chinese market, most of which are expensive. For example, in the past, job consulting and job analysis were very expensive, often more than 1 million, two million. The qualification analysis fee also ranges from more than 50 to 1,000 yuan. Moreover, most of the assessment tools only tell the enterprise unit what kind of person the testee is after the test, and rarely involve the risks that the enterprise may bear, job matching, employee development, etc., and the talent assessment map is not complete.
Based on this, he believes that enterprises, especially small and medium-sized enterprises, need to pay attention to two points: First, after seeing people clearly, they should be assigned to the post system, and put it in the middle of the entire strategy, decomposing the map into each organization, what kind of role talents need to assume, it is best to benchmark. Second, in modern enterprises, a person cannot do one thing in a lifetime, talents need to develop, and the development path and direction are different. How to use effective tools to tap talent capabilities, especially the ability to lurk under the iceberg, is the key to improving talent utilization.
How to break through for enterprises, regain the right to speak and the initiative of survival and development? The entrepreneurial veteran driver proposed a new concept: "building super IP", suggesting starting from the following aspects.
Three strategies for building enterprise IP
Build product IP. For example, to make the product a blockbuster, or to achieve a leading position in the product. Looking at the present, whether it is an Internet company or a traditional enterprise, it is necessary to attract loyal users through high-quality products and continuously develop and operate it. Chen Zhi revealed that the "day assessment" adopts this method of play. Based on the pain points of enterprise identification and many difficulties that cannot be solved by previous evaluation products, the company has launched a new generation of evaluation products "day evaluation", and has done a lot of things that evaluation companies, recruitment companies, training companies, and consulting companies have not tried. The three high-frequency assessment entrances of competency, qualifications and career positioning, with flexible customization services, and the "green season" to build a product matrix, is equivalent to incubating a new IP product.
Build CEO and team IP. Creating spiritual idols and CEO influencers is almost the new normal at the moment. Ma Yun to Ali, Ma Huateng to Tencent, Ren Zhengfei to Huawei, Lei Jun to Xiaomi are more or less the same. Because the founders are IP-oriented, while exerting the leadership effect, they can also bring massive free exposure to brands/companies, and this practice is currently being emulated. However, Chen Pointed out that in addition to consciously creating the IP of the founder of the enterprise, it is also necessary to attract more partners with their own IP to do it together. For several team members who attended the event: Zeng Xu, vice president and CSO of Licai Network, Yang Jianxia, vice president, Yang Xuguo, general manager of Licai Network Talent Development Subsidiary, etc., he believes that they have created a business, the industry has a deep precipitation, and it is itself an IP with its own energy.
Platform IP, creating an ecological closed loop is another idea. Chen Chen believes that at present, the personal consumption field has given birth to a number of popular IP service platforms such as WeChat, Alipay, Tmall, Meituan, and Ele.me, while the corporate consumption field is almost blank. In this regard, he believes that there is a lot of room for daydao to play in the future.
Judging from the user data currently revealed by daydao: with more than 430,000 enterprises and 40 million user volumes, the service content covers from human resource management, sales management, collaborative management, financial management to nearly 110 industry segmentation applications, and has become a super IP platform that condenses many product IP, and has also attracted more than 100 strategic partners such as Huawei, ZTE, Ali, Tencent, Ping An, Wanguo Data, Zhuolang, Shuanggao, Renyun, Knovia, etc. Ecological construction has taken shape.
The super IP concept engine boosts the synergistic development of individual enterprises
In the guest sharing session, Yang Jianxia, vice president of Licai.com, Yang Xuguo, general manager of Licai.com's talent development subsidiary, Wang Aqiang, vice president of BOSS direct employment, and Wu Jianhua, senior human resource management engineer, started from the aspects of enterprise talent recruitment evaluation and personal role transformation, and talked about the idea of achieving coordinated development of individuals and enterprises under the guidance of the concept of super IP.
Yang Jianxia, vice president of Licai Network, shared on the spot
In view of the high proportion of traditional school recruitment offline, high management costs, and poor timeliness, Yang Jianxia, vice president of Licai Network, proposed the creation of employer brands and the combination of school moves. He believes that to do a good job in the recruitment of post-95 employees, it is necessary to master 3 secrets: find the right object - set the standard, find the method - accurately identify, retain the target object - promote development, retain people, and cannot lose sight of one or the other.
Yang Xuguo, general manager of the talent development subsidiary of Licai Network, shared on the spot
Yang Xuguo, general manager of the talent development subsidiary of Licai Network, stressed the importance of using the right "weapon" to retain talents. By throwing out several major questions, the newly released "day evaluation" product was fully interpreted. According to reports: "day assessment" currently includes competence customized assessment and qualification benchmarking evaluation of 2 online talent assessment products, credibility and validity are in the leading position in the industry, but also developed for individuals free to use assessment products.
Boss directly hired vice president Wang Aqiang shared on the spot
Wang Aqiang, vice president of BOSS Direct Employment, started from the role of HR and talked about the important function of personal IP survival for career development and enterprise development. He pointed out that the collaborative efficiency of HR and BOSS is the core competitiveness of enterprises, and IT is necessary to do HRBP with the heart of CEO.
Senior human resource management engineer "milk brother" Wu Jianhua shared on the spot
Wu Jianhua, a senior human resource management consultant" who is the "milk brother", conducted a comprehensive analysis of the recruitment management topics that enterprises are most concerned about. He said: From job seekers/candidates, to prospective employees, regular employees, the focus of recruitment has been throughout the entire career of employees. Checking the recruitment links such as analyzing demand, recruitment channels & advertising, selection & appointment, interviewing & evaluation, salary negotiation & recruitment, registration & entry, probationary & regularization, etc., will comprehensively enhance the professionalism of HR and the competitiveness of enterprises.
At the press conference, Daydao launched the 100 Cities And 100 Enterprises • Enterprise IP Creation Plan, which will select 100 cities and 100 high-quality enterprises for large-scale pilots, and each will give away a corporate IP package worth 100,000 yuan. It has also reached a strategic cooperation with the domestic heavyweight artificial intelligence company , iPIN Information (iPIN), which has opened a new prelude to the enterprise SaaS application "cloud computing + artificial intelligence".