Yesterday (June 9th), at the Hangzhou Canal Culture Release Center, the "Reshaping • 2021 Wei Na International Trend Competition" China Finals was officially unveiled, and more than 600 industry elites, fashion stars and fashionistas all attended the scene to interpret the new trend of hair trends of Wei Na WELLA's heavy and huge hairstyles from a multi-dimensional perspective and in an all-round way, and witnessed the peak showdown of top hair stylists.
It is understood that after 3 months of online works collection, online voting and semi-final online live selection, the top 24 players who stood out from nearly 1,000 hair stylists in the 5 major competition areas of the country gathered at the scene to fiercely compete for the championship of this competition.
01.
Reinvention has an attitude
How to interpret the celebrity celebrities
Based on the rapid outbreak of digital media and the epidemic, all industries are undergoing changes and transformations, and the hairdressing industry is also in urgent need of innovation and breakthroughs. In this way, Wei Na WELLA set "remodeling" as the theme of the competition, and joined hands with the new space master group Anyang and Lu Sha to jointly create the 2021 trend theme works.
At the beginning of the competition, Vikabo & New Space Hair Salon Academy, a partner of Wei na WELLA and the industry's top hair salon academy, showed the latest fashion hairstyles and trend hair colors one by one with the theme of "Futurism" and "Montage", presenting the most cutting-edge hair trends.
Similarly, the "surrealism" show brought by Illumita, the professional hairstyling team of Veena WELLA, lit up the eyes of the audience, and integrated the high-end dyeing paste brand ILLMINA COLOR live color color color color designed for Asian hair into the hairstyle art, and the light-sensitive and colorful hair color will be "reshaped" to the fullest.
The 360° "reinvention" stage created on site creates an immersive runway viewing experience, and celebrities have unique insights into the theme.
"Wei Na Remodeling Witness" Li Sidani said that remodeling is a cool attitude, but also means that the future is full of expectations, the works of many top masters on the scene are the best interpretation of the theme of remodeling. Starting from herself, she said that she will also integrate the cutting-edge concept of remodeling into her own stage works and strive for the best stage presentation.
It is worth mentioning that Li Sidani brought a "remodeling" music show on the spot to help the elite players, and her appearance pushed the atmosphere to the climax.
In addition, the judging panel specially invited beauty artist Wu Miao and fashion stylist Chen Xingru as guest judges to comment on hairdressing works from their respective professional fields, injecting unusual and diversified perspectives into the competition. Chen Xingru said that remodeling and deconstruction are contradictory and antagonistic existences, and deconstructing and reshaping elements such as hairstyles, makeup, and clothing can achieve the redefinition of popularity. She also took the subculture, nostalgic scientific and technological aesthetics, and the neoclassical wave as inspiration, bringing the sharing of thematic content creation.
02.
Break the circle of development
Wei Na empowers the original intention of the beauty industry not to change
In fact, this competition also carries the beautiful hope of Wei Na WELLA for hairdressers - to encourage young hair stylists to dare to break through boundaries, not afraid of change, and become the shapers and achievers of new trends.
In the midst of the ever-changing changes of the times, Wei Li, vice president of growth strategy and business development in the Asia-Pacific region of Wei na, put forward three thoughts: How to achieve the integration and innovation of eastern and western trends? What kind of fierce collision will there be between traditional aesthetics and modern aesthetics? How do popular trends and personalization converge?
The above, perhaps, may be that every hairdresser has to constantly torture himself and find answers in thinking and practicing.
Since the development of the hairdressing industry, it has gone through different stages such as chasing Western trends to integrating into Western trends, and the industry has also developed in learning and made breakthroughs in development. With a history of 140 years, Wei Na WELLA has become a global beauty industry leader with legendary skills and professional hairdressing, and has always been committed to bringing professional, fashionable and trendy new fashions to hairdressers and consumers.
"It is very proud to say that we have ushered in the first year of China's leading hair trend, which is the result of the joint efforts of many hairdressers." Li Wei said.
Returning to this competition, the contestants used the high-end hair products developed by Wei Na WELLA's top technology, inspired by hair, through exquisite hair cutting and hair color creation to interpret the understanding of "remodeling", creating a very pioneering sensory effect in the flow of light and shadow and the superposition of sound effects.
This not only presents the trend feeling and fashion soul of the new generation of hair stylists, but also fully reflects the streamer plastic shadow brought by Weena WELLA products.
In the end, Apple, a pioneer of domestic street style, Luo Meibao, founder of Luo Meibao Hair Society, Lu Sha, hair coloring director of Beijing New Space Hairdressing Academy, Wu Wei, founder of Vikabo Hair Training College, four top professional judges in the industry and three Wei Na guest judges scored the contestants' works from the dimensions of color, trimming, modeling and overall visual effects, and selected Ais Xiu Chen Xi as the champion of the color master group, and Mao Shengqiang of arc arc salon as the champion of the street tide player group.
If "remodeling" shows The attitude of Wei na WELLA who is not afraid of change and the determination to lead the trend, behind it is the original intention of Wei Na WELLA in the past 20 years - insisting on empowering cutting-edge hair stylists and continuously delivering fresh blood to the hairdressing industry.
As for the future, Li Wei said that Wei Na WELLA will continue to exert its strength in the beauty industry, continuously break through the boundaries of development, and show the competitiveness and vitality of the hairdressing industry in the mutual collision between professional hairdressing and fashion trends.