On June 9, 2021, the "Reshaping • 2021 Wei Na International Trend Competition China Finals" was held in Hangzhou. The hairdressing industry summit ceremony brought by the world-renowned professional hairdressing brand Wei Na WELLA gathered more than 600 industry elites, fashion stars and fashionistas. After 3 months of online works collection, online voting and semi-final webcast selection, the top 24 players who stood out from nearly 1,000 hair stylists in the five major competition areas of the country gathered at the scene and launched a fierce competition, and finally Aisxiu Chen Xi won the champion of the color master group, and the ARC arc salon Mao Shengqiang won the champion of the street tide player group.
On the same day, the famous singer Li Sidani was invited to serve as the "Wei Na Reshaping Witness Officer", and the live performance of the explosion stage to help the contestants. Well-known beauty artist Wu Miao and fashion stylist Chen Xingru, as "Wei Na Remodeling Experience Officer" and guest judges, also witnessed this peak ceremony of the beauty industry. The top team on the scene, Vicarbo and New Space Hair Academy, brought a trendy hair art show and presented an unparalleled peak visual feast.
Wei Na 2021 Trend Release "Remodeling" to lead the fashion trend of the beauty industry
With a history of 140 years, Wei Na WELLA has become a global beauty industry leader with legendary skills and professional hairdressing, and has always been committed to bringing professional, fashionable and trendy new fashions to hairdressers and consumers. As an international professional hairdressing brand, Wei Na Professional Hairdressing has excellent dyeing and perm, hair care and styling products, and leads the trend with professionalism. In the post-epidemic era, people are eager to reshape the better life and reject aesthetic fatigue, so all walks of life are seeking breakthroughs and changes, and the hairdressing industry is also in urgent need of innovation and development.
Therefore, Wei Na WELLA named the theme of the 2021 International Trend Competition "Remodeling" and joined forces with New Space Masters Anyang and Lu Sha to jointly create the 2021 Trend Theme Works. Wei Na WELLA hopes that through this competition, the unlimited creativity of practitioners will be activated to create a new fashion trend in the beauty industry.
Immersive stage design, the industry's top team to the peak of the hair show
The finals kicked off in the trend show brought by the industry's senior celebrities. Vicabo & New Space Hair Salon Academy, a partner of Veena WELLA and one of the industry's top hair salon academies, showcased the latest fashion hairstyles and trendy hairstyles one by one with the theme of "Futurism" and "Montage", presenting the most cutting-edge hair trends. The "surreal" show brought by Illumita, the professional hairstyling team of Wei na WELLA, lit up the eyes of the audience, and the high-end dyeing paste brand ILLMINA COLOR color designed for Asian hair quality was integrated into the hairstyle art, and the light-sensitive and colorful hair color will be "reshaped" to the fullest. The 360° "remodeling" stage specially created on the spot created an immersive show viewing experience, and the guests on the scene were able to watch the wonderful hair works brought by these masters from multiple angles and witness the new fashion of the beauty industry.
Celebrities helped on the spot to witness the peak of the beauty industry
In addition to the industry's master elites, Wei Na WELLA has also invited many fashion stars and fashionistas to witness the new trend of "reshaping". The famous singer Li Sidani also came to the scene to help the contestants, a cool handsome dressed as Li Sidani, as soon as she took the stage, it caused a warm cheer from the audience, and the "reshaping" music show she brought exploded the whole audience and pushed the atmosphere to the climax. Li Sidani, who is full of "remodeling" energy, won the honor of "Wei Na Remodeling Witness Officer" awarded by the brand at the scene. She also expressed her unique views on "remodeling", she said: "Remodeling means breaking the stereotype and looking for more possibilities, today I have seen the works of so many top masters here, which makes me look forward to the development of the hairdressing industry, and I believe that the reshaping power brought by these cutting-edge technologies will also be applied to consumers, and for me, I will also integrate the cutting-edge concept of this reshaping into my stage works." ”
In addition, the well-known beauty artist Wu Miao and fashion stylist Chen Xingru also jointly won the honor of "Wei Na Remodeling Experience Officer", and served as the guest judges of the competition on the day, commenting on hairdressing works from their beauty industry, injecting unusual and diversified perspectives into the competition, presenting the collision of the fashion circle, and reshaping the trend style that broke the convention.
Wei Na empowers cutting-edge hair stylists and sets off a surging passion for the beauty industry
After three months of online voting and semi-final webcast selection, the top 24 players who stood out from nearly 1,000 hair stylists across the country gathered at the scene of the "Reshaping" International Trend Competition and staged an unprecedented summit showdown. The contestants exerted their imagination and creativity, inspired by their hair, and interpreted their understanding of "remodeling" through exquisite hair art cuts and hair color creations, creating a very pioneering sensory effect in the flow of light and shadow and the superposition of sound effects. Using the high-end hair products developed by Wei Na WELLA with top technology, the contestants created their own styles of works, with a transparent sense of color and light, and a unique shape, showing the trend feeling and fashion soul of the new generation of hair stylists, and also fully embodying the streamer plastic shadow brought by Wei Na WELLA products.
In the end, under the joint witness of more than 600 industry elites, fashion stars and fashionistas, the champion of this international trend competition was finally born. Apple, a pioneer of domestic street style, Luo Meibao, founder of Luo Meibao Hair Society, Lu Sha, hair coloring director of Beijing New Space Hair Academy, Wu Wei, founder of Vikabo Hair Training College, four top professional judges in the industry and three Wei Na guest judges scored the contestants' works from several dimensions of color, trimming, modeling and overall visual effects, and selected the two champions of the "Color Master Group" and "Street Tide Player Group" respectively. With their bright colors, unique shapes, avant-garde creative concepts and exquisite skills, they won the unanimous recognition of the judges on the spot.
Ms. Wei Li, Vice President of Growth Strategy and Business Development of The Asia Pacific region of Wei Na Company, and Li Sidani presented and congratulated the two champions of the "Color Master Group" and "Street Tide Player Group", Aisxiu Chen Xi and the ARC Arc Salon Mao Shengqiang, and the champions spoke on the spot: "Thank you very much to Wei Na for providing such a platform and the opportunity to communicate, and reshape the concept of innovation under the trend of diversification
More wonderful attention to the WeChat public number [Beauty Gathering Magugi] to understand the wonderful!