Bankruptcy auctions for the purpose of bankruptcy liquidation and corporate reorganization have become an excellent place for many consumers to "pick up leaks", and real estate, cars, stocks and a series of raw materials and equipment will be auctioned at a value-added price, bringing good opportunities for "digging treasure". On January 26, the Guangzhou Intermediate People's Court held a ceremony and press conference on the launch of the bankruptcy reorganization "Zhirong" platform. Tan Zhiguo, deputy general manager of the auction department of Jingdong Group, and Feng He, director of the auction department of Jingdong Group, attended as one of the platform representatives, and together with industry partners, contributed to the work of bankruptcy reorganization and disposal.
Explore a new model of online and offline integrated operation of bankruptcy reorganization
It is understood that there are deep-seated problems in the current restriction of bankruptcy work, such as the inefficient disposal of the bankruptcy estate, the difficulty of identifying the value of reorganization, and the difficulty of new financing during the reorganization period. In response to these problems, the Guangzhou Intermediate People's Court invited various platforms, including JD Auction, to jointly build a large platform for bankruptcy reorganization and reorganization. Wu Xiang, member of the party group and vice president of the Guangzhou Intermediate People's Court, introduced that the "Zhirong" platform is the country's first comprehensive service platform for investment and financing of bankruptcy assets, which realizes the four national firsts of the "Internet + Financial Technology" bankruptcy reorganization comprehensive service, the whole process of bankruptcy asset disposal integration service, the bankruptcy reorganization online and offline integrated intelligent operation, and the bankruptcy reorganization investment and financing ecosystem.
With the "smart financing" platform, bidders can pick up leaks more conveniently and efficiently, so how to use this intelligent platform? Users can browse the information on the disposal of bankruptcy liquidation assets and the announcement information of the pre-reorganization and reorganization projects of the enterprise, and the lots such as real estate, automobiles, factory equipment, and forest rights will be displayed in front of the users one by one. JD Auction also introduced the "JT² Intelligent Management" platform under Jingdong Technology Group, and integrated institutional resources such as Bank of China, Agricultural Bank of China, Guangzhou Assets, Desai Assets, etc., and established an "efficient asset-capital routing" platform for assets and funds according to the bankruptcy management requirements of the Guangzhou Intermediate Court, so that the funds and assets are highly adapted, so as to achieve the results advocated by the Guangzhou Intermediate Court to expand the financing channels of enterprises, effectively reduce the disposal systemic costs, improve the efficiency of bankruptcy asset allocation and the premium rate of property realization. In addition, users can also obtain creditor meeting system services, accurate matching services, auction services, investor recruitment services, specialized warehousing and logistics services, and big data inquiry and evaluation services through the "smart finance" platform to open up the "last mile" of asset auctions.
"We are very honored because this is a very far-reaching thing." Tan Zhiguo, deputy general manager of the auction department of Jingdong Group, said at the press conference that jd auction has been actively participating in the work of the people's court's network judicial auction department by virtue of its own user resources, technology research and development capabilities, and logistics service advantages, establishing a standardized operation service system, and breaking the last barrier to the poor circulation of online and offline information in the past by exploring a new model of integrated online and offline operation of bankruptcy reorganization.
Carry out comprehensive cooperation on bankruptcy reorganization with the courts, the bankruptcy administrators association and the administrators
Since its launch in 2015, the Jingdong auction platform has grown rapidly and has been able to provide auction services for all scenarios and the whole industry chain. At present, JD Auction is mainly divided into six core business sectors, such as treasure auction, judicial auction, customs/government auction, asset auction, bankruptcy auction, and bidding and procurement. Among them, the Jingdong bankruptcy liquidation platform carries out comprehensive cooperation with local courts and administrators in the mode of "online disposal + global promotion + service", continuously explores the online disposal mode of bankruptcy estates, outputs integrated brand services based on technology research and development + full service + bankruptcy administration and creditor meeting system + integrated marketing + major project guarantee, and creates a golden service process for bankruptcy reorganization and disposal.
In cooperation with the Guangzhou Intermediate Court, JD Auction has accumulated more than 400 bidding cases since 2019, with a cumulative transaction amount of more than 160 million yuan. Among them, a batch of audio equipment sold in July 2020, with a premium rate of up to 274%, also maximized the value of the debtor's property. In addition to online services, JD Auction also provides real estate, parking spaces, vehicle current adjustment, evaluation services, specially equipped with drone aerial photography, VR panoramic shooting. The high-quality and meticulous auction supporting services have won praise from users, and the Buick GL8 commercial vehicle sold in August last year and the residential house on Dongchuan Road in Yuexiu District, Guangzhou city, which was sold in December, were both popular among bidders during the auction.
"In the future, we will unreservedly invest the resources, technology and services accumulated in the upstream and downstream of JD Auction in Guangzhou, so that the Guangzhou District Court, associations, administrators and potential interested investors across the country can achieve information exchange through the JD Auction platform, conveniently carry out bankruptcy reorganization work, and improve the efficient operation of all links." Tan Zhiguo, deputy general manager of the Jingdong Auction Department, said that Jingdong Auction will fully support the Guangzhou Intermediate Court and more partners to incorporate the bankruptcy estate into the resource allocation of the entire market economy, promote the large cycle of resources, assets and information, and realize the legalization, marketization and ecology of the disposal of the bankruptcy estate.