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The first in the country! The Guangzhou Intermediate People's Court launched the bankruptcy reorganization "Zhirong" platform to improve the efficiency and value of the disposal of bankruptcy assets. Second, it can improve the ability to identify the value of reorganization. Third, it can enhance the support for new financing for bankruptcy reorganization. Fourth, it can improve the level of online and offline integrated intelligent services. Fifth, it can enhance the transparency and credibility of "handling bankruptcy".

author:Southern Metropolis Daily

Nandu News Reporter Wu Sunlin Zhao Qing Correspondent Peng Yong Zhang Yahui Ren Huixing On January 26, the Guangzhou Intermediate People's Court held a press conference on bankruptcy reorganization and held a ceremony to launch the bankruptcy reorganization "Zhirong" platform.

The first in the country! The Guangzhou Intermediate People's Court launched the bankruptcy reorganization "Zhirong" platform to improve the efficiency and value of the disposal of bankruptcy assets. Second, it can improve the ability to identify the value of reorganization. Third, it can enhance the support for new financing for bankruptcy reorganization. Fourth, it can improve the level of online and offline integrated intelligent services. Fifth, it can enhance the transparency and credibility of "handling bankruptcy".

The Guangzhou Intermediate People's Court launched the bankruptcy reorganization "Zhirong" platform. Photo by Luo Weixiong

According to the Guangzhou Intermediate People's Court, there are deep-seated problems in the current bankruptcy trial work, such as the inefficient disposal of bankruptcy estate, the difficulty of identifying the value of reorganization, and the difficulty of new financing during the reorganization period, which restrict the development of this work.

Based on this, the Guangzhou Intermediate People's Court, together with the Guangzhou Bankruptcy Administrators Association, Ping An Bank, Alibaba, JD.com, Southern Property Rights Exchange Center, Guangzhou Exchange Group and other institutions, developed and launched the country's first bankruptcy reorganization "Zhirong" platform, aiming to improve the level of informatization of bankruptcy trial work and improve the ability and level of bankruptcy trial work services to ensure the construction of Guangzhou's business environment.

Wu Xiang, member of the party group and vice president of the Guangzhou Intermediate People's Court, introduced that the "Zhirong" platform is the country's first comprehensive service platform for investment and financing of bankruptcy assets, which deeply integrates the achievements of the construction of guangzhou's smart courts, has a full range of personalized bankruptcy asset investment and financing functions, and has achieved a number of national initiatives.

Wu Xiang introduced that the "Zhirong" platform has five core functions.

"Whether bankruptcy assets can be quickly realized at high prices is related to whether the bankruptcy procedure can be advanced efficiently, and it is also related to whether the creditor's rights can be paid off in a timely manner, which is a difficult and painful problem in the current bankruptcy work." Liu Dongmei, president of the Guangzhou Bankruptcy Court, said.

The "Zhirong" platform integrates the superior resources of the asset disposal ecosystem such as online auction institutions, financial institutions, and industry investors, and works together to break through industry, region, and information barriers, and establish an efficient and accurate online docking channel between creditors, debtors, and investors. The platform provides full-process asset disposal services such as project promotion, transaction matching, appraisal and inquiry, auction logistics, etc., accelerating the disposal of bankruptcy assets and promoting the efficient disposal and maximization of the value of bankruptcy assets.

Accurately identifying reorganization enterprises with continuous operation value and smoothly introducing reorganization investors is the key to the success of the reorganization of bankrupt enterprises. The "Zhirong" platform integrates the big data and traffic advantages of Internet platforms such as JD.com and Taobao, and uses market-oriented standards to judge the value of enterprise restructuring, which can improve the recognition rate of restructuring value.

The "Zhirong" platform can give full play to the regional advantages and asset operation capabilities of the Southern Property Rights Center and the Guangzhou Equity Exchange, accurately lock in local industry associations, accurately push the reorganization information of bankrupt enterprises, widely attract the active participation of potential investors, and improve the success rate of enterprise reorganization.

Encouraging financial institutions and investors to support the continued operation of troubled enterprises during the reorganization period is very important for the success of the reorganization. The "Zhirong" platform gathers financial institutions or similar financial institutions such as Ping An of China, Guangzhou Assets, and Internet financial platforms to provide liquidity support for the continued operation and bankruptcy expenses of troubled enterprises during the reorganization period, meet the needs of restructuring financing, and ensure the success of valuable enterprises.

Use big data technology for intelligent analysis, rely on online big data information such as online trading platforms and property rights trading institutions to recruit investors, and accurately design asset tags according to different characteristics such as region, industry, type, and investor preferences. After intelligent matching, we take the initiative to dock offline financing and integrated comprehensive supporting services to achieve the connection between online intelligent services and offline active services.

By creating an intensive bankruptcy information disclosure platform, the "Zhirong" platform realizes the full disclosure of bankruptcy information and the traces of transaction procedures step by step, fully protecting the right to know and decision-making rights of creditors, investors and other relevant entities, and helping to improve the transparency of bankruptcy procedures and the credibility of bankruptcy case handling.

The first in the country! The Guangzhou Intermediate People's Court launched the bankruptcy reorganization "Zhirong" platform to improve the efficiency and value of the disposal of bankruptcy assets. Second, it can improve the ability to identify the value of reorganization. Third, it can enhance the support for new financing for bankruptcy reorganization. Fourth, it can improve the level of online and offline integrated intelligent services. Fifth, it can enhance the transparency and credibility of "handling bankruptcy".

Wang Yong, secretary of the party group and president of the Guangzhou Intermediate People's Court, delivered a speech at the launch ceremony of the bankruptcy reorganization "Zhirong" platform. Photo by Luo Weixiong

Wang Yong, secretary of the party group and president of the Guangzhou Intermediate Court, said that the Guangzhou Intermediate Court will make greater efforts to promote the deep integration of cutting-edge technology and bankruptcy trial work, continuously improve the modernization level of bankruptcy trial and trial capacity, and create more "Guangzhou samples" of bankruptcy trials, providing a strong guarantee for continuously optimizing the business environment and promoting high-quality development.

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