(Observer Network News) Because of the dim star of the shortlist, the attention of the upcoming 58th Taiwan Film Golden Horse Awards Ceremony held on November 27 was greatly reduced, but the organizing committee jointly prepared the largest number of "Golden Horse VIP gifts" in history: rice cookers, cameras, mahjong, egg rolls, jerky meat, sparkling water, noodle sauce, mobile phone holders, masks... There is also the "Exclusive Grand Prize", a double mattress that only three individual award winners can get.
These prizes, which the red carpet host called "very honorable" and have a "golden horse temperament", can only be claimed by finalists and winners. Some people joked that this battle is simply "home appliances going to the countryside", which is not as good as the prizes of their own company's annual meeting; some Taiwan netizens said that the prizes are very real and rich.
The Golden Horse Awards for Taiwanese films, which have had a certain influence in the Chinese film industry, are film awards held by the Executive Committee of the Taipei Golden Horse Film Festival of the Taiwan Film Development Foundation in Taiwan. This year, the 58th Taiwan Film Golden Horse Awards ceremony will be held on November 27 in Taipei, China.
Earlier, the 58th Golden Horse Awards announced the shortlist, not only the number of films (573) and the peak of 2018 (667) is very large, the shortlisted works are mainly Taiwanese films, the best actress shortlist only Jia Jingwen and Lin Jiaxin are slightly more well-known, the best male and female supporting actor list is even more difficult to find starlight, the award content has caused controversy.
Although the influence has gradually declined, in recent years, the "Golden Horse VIP Gifts" jointly launched by the Golden Horse Awards Organizing Committee and manufacturers have attracted the attention of some Taiwan media, and last year, some Taiwan media claimed that "you can not take the Golden Horse Award, but you cannot not take the Golden Horse VIP Gift."
In previous years, the most concerned gift is the rice cooker. In 2017, Chen Yuxun, a Taiwanese director who cooperated with Shu Qi in the movie "Forgetful Village", said that Shu Qi took a special trip to participate in the Golden Horse Awards and sat on the stage for 3 hours "just for the electric pot", and since then, Taiwan media reports have defined this rice cooker as "Shu Qi wants". Shu Qi also issued a special article to clarify this, saying that he only participated in the award ceremony to meet friends, "really not for the electric pot."
At this year's Golden Horse Awards, the organizing committee and the sponsors prepared "the most in history" prizes. According to the China Times Electronic News, on October 5, Yang Qianpei, the host of the red carpet of the award ceremony, and Xu Junhao, unveiled VIP gifts together, and more than 30 brands customized "exclusive co-branded goods" for the Golden Horse Awards, each with an exclusive Golden Horse logo to "honor every outstanding filmmaker", and some goods will be sold to the public in limited quantities.
The "C bit" of the gift is still a rice cooker that has been cooperating with the organizing committee for four years, and this year for the first time launched the "pearl white" color, with a mini box, and sold to the public for NT$4990 (about 1145 yuan) for a "special price".
In addition to the rice cooker, popular prizes include pillowcases that mean "you can sleep with the Golden Horse every day", lemon tarts and custom mahjong that need to queue for three months on the official website.
In addition, there are stools, mobile phone holders, masks, thermos bottle sets, headphones, pillows, pillowcases, pure lotion, wine, cocktails, coffee beans... The most expensive camera looks like it can only be awarded to the photography award finalists, and the double mattress is only available to three individual award winners.
Yang Qianpei showed the phone holder
When introducing the "very honorable" noodle sauce and the egg roll with the "golden horse temperament", both hosts said that they were reluctant to eat it.
After the announcement of the prizes of this Golden Horse Award, it once caused a hot discussion on the social platform, and some netizens ridiculed that this battle was simply "home appliances going to the countryside", not as good as the prizes of their own annual meeting, "the exchange of telephone points for gifts is better than this."
However, some Taiwan netizens said that the prizes are very real and rich.
This article is an exclusive manuscript of the Observer Network and may not be reproduced without authorization.