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Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

author:First psychological

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In the thinking of the ancient Chinese, man was created by Nuwa, who created our human ancestors with mud, and then continued to continue to the present through continuous reproduction and development.

In the minds of Western countries, they are all created by God, and God is the Creator. Of course, in our modern scientific interpretation, we humans are higher animals that evolved from apes. Whoever created it or evolved it, there are two types of existence in us: female and male. Females are females and males are males.

Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

Females and males are paired, initially for the purpose of continuing offspring, and in the act of mating between the two, there is a mechanism called sexual refractory period.

<h1 class="pgc-h-arrow-right" data-track="4" >what is sexual refractory? </h1>

Biologically, the explanation for sexual refractory period is that after the mammalian male and female have intercourse, the male will interrupt for a period of time, and it will take several hours or days to continue mating with the female's original mating.

However, if, during this period, there is an object that the female loves and has a sexual impulse, then the male may immediately mate with the new object. This happens regardless of when the male has mated with the original mating.

Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

In animals, this is called the Coolidge effect, and it is biologically considered to be a driving force that can help the species continue smoothly. Biology will also find many wonderful structures in the continuous study of human beings, which are esoteric and ingenious, like the installation of many secret mechanisms in the body, attracting human beings to constantly explore the answer to this secret.

Science's study of the human body is becoming more and more in-depth, whether it is the mastery of human nature, or the understanding of people's psychological and physiological needs, science simply boils down to: control the attributes of others, obtain commercial benefits.

<h1 class="pgc-h-arrow-right" data-track="51" > the influence of the environment and desires</h1>

Scientific research needs economic support, and any scientific research in our world will cost incalculable funds, so we will find that the more economically developed countries, the more developed their science and technology will become, becoming the world's leading countries.

Moreover, the study of people is not limited to the study of the body, but also the personality, psychology, and even the psychological ideas of people who can be derived from behavior and behavior of each type of person. Corresponding economic occasions in large cities can also bring together a variety of people, and various needs emerge.

Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

The original social environment will limit people's thinking and words and deeds, will make people adhere to a single main line of thinking in the same environment, and it is difficult to do things that cross the line. This is what the study has come up with: a single desire is in a single environment, and there is no room for growth.

Just like the economically developed big cities and backward rural areas, the people in the big cities follow the three-point line of the big cities, the life rules of rich nightlife, and the rural people do the daily sunrise and sunset and rest the rules of life, once there are people who are different from their living habits intrude, then all this balance will be broken, and will be classified as an alien behavior.

For example, people in tropical areas, they are under the same season all year round, and they are exposed to ultraviolet radiation all day long, so the skin will be sallow yellow, the figure will be biased, the eyebrows are thick, and the bridge of the nose is collapsed. In cold areas, most of them are very tall, with a high nose, deep eyes, and a wide forehead.

Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

There are also people's looks and skin color, which also have a lot to do with regional characteristics, eating habits, and living habits.

For example, northerners are mainly pasta-oriented, and they will be much taller than southerners who are mainly rice.) In many subconscious minds, when they see tall people, they will think for the first time that they must be northerners.

And people can't see the difference between themselves and people from their own point of view, because too many details in life are very specific, and the control of subjective consciousness can't see the difference.

<h1 class="pgc-h-arrow-right" data-track="52" > increase the substance and behavior of dopamine</h1>

Biological studies of changes in human emotions have found that the human brain produces a hormone after being stimulated, and this hormone mainly acts as a reward circuit within the limbic system of the human brain.

This hormone is biologically known as: dopamine.

Some of the secrets hidden in dopamine are actually little known, and the next introduction is some behaviors that can increase dopamine.

People who have learned about it have probably heard of the concept of the limbic system of the human brain. The center of human emotion, drive, impulse, and subconscious decision-making is the limbic system of the brain. The limbic system of the human brain is very important, and after the brain is stimulated by the outside world, it secretes dopamine, which activates human emotions and then acts accordingly.

Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

For example, the aroma of food stimulates people's sense of smell, makes people secrete saliva, and produces the desire to eat. For another example, under the contact of the body, both men and women will produce sexual stimulation, which will produce sexual desire for each other, and then sexual behavior. Human beings also rely on this sexual stimulation to continue the next generation.

These addictive substances and activities can increase dopamine secretion, and there are obvious changes in the severity of addiction. And their existence is mutual, the more addictive the case of dopamine secretion, on the contrary, the more secreted, the more addictive.

This situation weakens people's willpower, makes people's body out of the control of consciousness, and makes people indulge in the satisfaction of physical desires. Brain scans of people when they reach orgasm have found that this imaging area is very similar to when people use heroin.

One can only achieve the satisfaction of physical desires after orgasm, but at the same time this pleasure cannot be maintained for a long time. After having sex with the same person, the level of pleasure decreases with each subsequent encounter. Only when you encounter new stimuli will you regain the sense of pleasure.

Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

This process is the Coolidge effect of animals that are said to be the beginning. So we conclude that the condition for triggering the Coolidge effect is to add novel elements to the original.

Why does this so-called novel element make people or mammals feel pleasure again, and then mate again?

Because the function of dopamine is to make people feel excitement, desire, and pleasure that is difficult to express in words, and this pleasure can only be enjoyed when the body secretes enough dopamine.

Coolidge Effect: From sex to business empire, your "pleasure" comes from novelty, not pleasure. The effects of the environment and desire increase the substance and behavior of dopamine

On the contrary, once the dopamine secretion is reduced, it will directly affect the person's body consciousness, and the phenomenon of dullness and even exhaustion will occur. This is a process that needs to be restored, and when the dopamine in the human body is at its lowest point, the person's energy and consciousness will return to normal values. Then, after the emergence of a new object that stimulates dopamine secretion, pleasure is generated.

The principle of dopamine has long been explained in depth and clearly in biological research, it can not only make people desire and excitement, but also help humans better control their emotions and further understand themselves scientifically.

Now the function of dopamine and the Coolidge effect are used in all aspects of commercial society, we are in it, we must be rational and rational to treat, do not be controlled by dopamine and Coolidge effect, resulting in some unnecessary mistakes caused by themselves.

- The End -

Author | Tommy

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The First Psychological Writer Group | A group of young people who like to look up at the stars

参考资料:Montgomery, Marilyn J, and Gwendolyn T Sorell. “Love and Dating Experience in Early and Middle Adolescence: Grade and Gender Comparisons.” Journal of Adolescence, vol. 21, no. 6, 1998, pp. 677–689., doi:10.1006/jado.1998.0188.

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