Fan Li (lǐ), also known as Tao Zhugong, is one of the five gods of wealth in China, the god of wealth and wealth, and the richest man in Chinese history. It is rumored that the Book of Wealth was left to posterity:
First, the bright road
Ji Ran said: "Life is in the world, and there is no money to be worthy." There is a constant rule of production, and there is no discussion on how to promote profit. ”
Ji Ranzi said: "Life is in the world, without money, you can't get a life." There is an unchanging law of the governance of money, how can you get benefits without trading? ”
Fan Li said: "Wealth is the source of life, how can people have nothing, and if they can't operate, they will be able to eat and eat, they must be released to do business, they can make profits, and they are also good for their own resources." ”
Fan Li said: "Money is the source of nourishing life and the basis of survival, how can people not have it?" But if you can't operate, it's easy to eat away. Therefore, it is necessary to generate interest, borrow, operate, and trade, although it is small but profitable, which is the strategy of everyone to settle down.
2. Unauthorized planning
Ji Ran said: "Wealth is drowned in the common love of people, and the righteous taker Xi." Profit from the crowd, greedy gangs. ”
Ji Ranzi said: "The world is doting on money, and it is rare to obtain it for just reasons." Interests cause competition among the people, and greedy and money-hungry people abound. ”
Fan Li said: "The rich man passed on the worm, although the baby also knew it." Love is to seek to be strong in many people, so that there are losses of morality, forgetting shame and humiliation, and willing to be unrepentant. Those who know righteousness and righteousness are not vain and greedy, and they are rare in the world. ”
Fan Li said: "Money can circulate under the world (蠻蠻, the name of the ethnic minorities in the north and south), and even children understand this truth." Officially, because of the love of money, people have competed to chase and rob, so that some people have abandoned their own standards, moral degeneration, forgetting shame, and even willing to be insulted by others for money, and willingly, without complaint or regret. From this we can see that people who can understand morality, keep to themselves in peace, do not think differently, and have no greedy distractions are rare in the world. “
3. Acquaintance
Ji Ran said: "Everyone is everyone, and there is no reason to be greedy." The heart is not the heart, the truth is difficult to know. ”
Ji Ranzi said: "People are the same as people, and they cannot distinguish between greed and incorruptibility from the surface. The heart is not the same as the heart, and the true heart is difficult to judge. ”
Fan Li said: "A man does not deal with wealth, his heart will soon be friends, he will look at each other with his face, and he will worship each other in words, but he will not know his loyalty and treachery, and he must try to deal with it with wealth and deal with suffering, and then his heart will be well understood." ”
Fan Li said: "People do not handle the relationship between money and property well, and they cannot get along with each other for a long time, and only superficial interactions and mutual flattery in language cannot recognize whether he is loyal and honest, or treacherous and deceitful, or mercenary, or perfunctory." It must be tempted with money and wealth, especially in times of tribulation, so that we can know in detail what this man's heart is like.
Fourth, the end of the situation
Ji Ran said: "The handover of non-human beings, although there is no enough of ten thousand gold." ”
Ji Ranzi said: "If the people who communicate, contact and entrust are not appropriate, then even if the family is rich, it cannot be called rich." ”
Fan Li said: "Those who are friends, those who are scheming, do not have wealth alone, and those who are rich and wealthy are also high with those who are high, and those who are low with them are also low, such as the shape of the situation, the cause of beauty and evil, the friendship between non-good people, leading me to be unwholesome, although it is easy to lose, and there is a cloud of peace." ”
Fan Li said: "The people who make friends with you, the guys you hire, not only exchange money and wealth relations, but also relate to your family, property and other aspects." If I associate with noble and elegant people, then I will also be noble and elegant, and if I associate with lowly and despicable people, then I am also humble and despicable. Just as the image of a person is in a mirror, whether it is beautiful or ugly depends on the person looking in the mirror. If I don't have good people to communicate with and get acquainted with, it will lead me to develop in a bad direction, even if I have more money, it is easy to be consumed, how can I still say that I have money? “
5. Actuarial
Ji Ran said: "Not thrifty and pitiful, in vain to wear the stars and step forward." Frugal and merciful, rain or shine. ”
Ji Ranzi said: "If you don't save money and don't cherish it, you will be vainly living up to the hard work of wearing the stars and wearing the moon and wading through the mountains and waters." Frugal and caring, there is nothing to worry about when the storm comes. ”
Fan Li said: "For the merchants, they do not spare the night, climb the mountain and cross the water, and the small profits needed are all from the panic and hardship." If you do not save money and love, then it is beneficial to work hard. ”
Fan Li said: "As a businessman who travels all over the world, he does not hesitate to get up early and return late, wade through mountains and rivers, and obtain a little profit, all of which are obtained by bearing panic and hard work." If we do not save and cherish, then what is the benefit of all our struggles? “
Sixth, promote goodness
Ji Ran said, "Kindness can get rich." ”
Ji Ranzi said, "Loving and being kind to others can make oneself happy." ”
Fan Li said, "If it is said that the charity person Xi Xifu is, this is also conjecture." Gai charity has a correct heart, moves solemnly, and does not deviate from danger, but also to get more flat blessings. ”
Fan Li said: "If people who are charitable hope to get happiness given by God, this is an unfounded claim." The charitable man has a good moral concept, his demeanor is solemn, and his actions will not be crooked and sinister, so most of these people will be calm and frank. “
7. Catch the aircraft
Ji Ran said: "Praise him for his money, and secretly threaten this person." Envy a certain sincerity, intend to ridicule this guest. No goods came. Non-accounts must be people. The buyer talks privately, and the silver is bound to be clipped. ”
Ji Ranzi said: "Talking about business and boasting about others' wealth is actually secretly blackmailing others." To say that others are honest and trustworthy in an envious tone is actually to consciously ridicule the other party. The merchant came without any goods, either to claim the account or to wait for someone else. The buyer and the owner of the goods privately negotiate, either pricing or open credit. ”
Fan Li said: "For this guest, he praised the guest for his large goods, so that this guest could not be at ease, and there was also a secret threat." If I am sealed to talk about the loyalty of others, he will have the intention of stabbing me with meanness. If a visitor comes empty-handed and has no goods, he will not take the account from the Lord's house, but will wait for his relatives and friends. The lord and the buyer secretly said, afraid that they would owe something in the old, and deduct my goods and silver to make up for it, otherwise the price of the goods would be long, and the agreement behind the scenes would be made, and the price of my money would be hidden. ”
Fan Li said: "Boasting to the current merchants about the large costs and goods of other merchants is to make this merchant unstable and calm, which has the meaning of secretly threatening." Talking about the loyalty and kindness of others to me must have the meaning of irony and meanness. If the merchant does not bring any goods when he comes, he either wants to ask the host's family for the payment, or he is here to wait for his relatives and friends. The lord and the buyer secretly discussed, I am afraid that there may be old accounts between them, and they will deduct my payment as collateral and compensation; if not, the price of the goods will soar, and they will secretly negotiate behind my back and hide the true price from me. “
8. Create a field
Ji Ran said: "Shi wei is a small margin, return to the backbone." The façade is flaunted and ostentatious, and it must be suspected that the interior is empty. Many causes are bold, and there are nine dangers in ten. ”
Ji Ranzi said: The management facilities are made finely and flexibly, and they do not work the appearance, but prove that he is full inside. The pomp and circumstance is extravagant and advertising, and we must be careful that he may be internally empty. There are many merchants who are safe to buy because the other side is very large, and it is dangerous to do so in nine out of ten. ”
Fan Li said: "The scale of the work is small, and it is not necessary to show the front, after all, it is full." Put up a big shelf, make a false head, and the multi-lord inside it is not true. Because the guest sees that the teeth are acting boldly, the goods are boldly entrusted, not for doubts, a value is poured out, the burden is worth ten thousand gold, An can be a big line and slack? ”
Fan Li said: "The scale of doing things is simple and narrow, and he does not pursue publicity and pomp, and his interior is mostly nominal and real." Put up a big shelf, make a fake name, and his interior is mostly untrue. When the merchant saw that the intermediary was acting in a brazen and famous manner, he entrusted the goods to him very boldly, without any doubt, and once something happened, he would lose a lot of money. How can you be careless because of your big name? “
9. Sincerity
Ji Ran said: "Good and evil are full of teeth, and the transaction should be measured by oneself." ”
Ji Ranzi said: "The advantages and disadvantages of goods must not be concealed from middlemen, and we must consider and consider which is more important when doing business." ”
Fan Li said: "The essence of the goods is rough and good, tell the brokers, so that the good planting is sold." If you don't say anything, I hope to get away with it, I am afraid that I will be mistaken. Buying and selling transactions, we must make up our own minds, and we must not listen to others to stop you. Qi Xing is worried about the price, afraid of my transaction, intending to get rid of the other goods, so it is advisable to do your own discretion. ”
Fan Li said: "The fine and rough, advantages and disadvantages of the goods must be told to the broker according to the facts, so that they can sell according to the actual situation." If you conceal it and hope to sell the goods by chance, I am afraid that in the end it will be you who will suffer losses. In buying and selling transactions, we must think and make up our own ideas, and we must not listen to the obstruction of others. Especially in the same industry, some people will reduce the price at the same time, block me from trading goods, is the intention to sell their own goods, so do business must be their own discretion, thinking. “
The Ji Ran mentioned in this article is WenZi, Fan Li's teacher. Wenzi, known as Ji Ranzi (Ji Ranzi), studied under Lao Tzu and was a famous strategist and economist during the Spring and Autumn Period.
When he was in Yueguo, Fan Li was in charge of the military and the economy, and it took only seven years to successfully help the Yue king to complete his hegemony. Fan Ligongcheng retreated into hiding.
Remarks: The legendary "Tao Zhu Gong Business Classic", "Tao Zhu Gong Business Eighteen Laws", "Tao Zhu Gong Financial Management Twelve Precepts", "Tao Zhu Gong Financial Twelve Precepts", "Tao Zhu Gong Shang Jing" have been posted on the micro headline of this number, interested can take a look.
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