FAW Toyota Wu Guang: Embracing change is something that no car company can avoid

Xinhua, April 20 (Xinhua) -- The 19th Shanghai International Auto Show, with the theme of "Embracing Change", kicked off on April 19. Wu Guang, senior public relations manager of the planning department of FAW Toyota Motor Sales Co., Ltd., said in an interview room at the XinhuaNet Auto Show that embracing changes is something that no car company can avoid.

Wu Guang was a guest at the XinhuaNet Auto Show

Wu Guang introduced: "At the Shanghai Auto Show, FAW Toyota brought two brand new products, one is the crown land amplifier officially unveiled at this morning's press conference, and the new TNGA large 7-seat SUV. With this car, we have brought the Crown brand back to China. The other is the Yize Dual Engine. ”

Talking about what changes the crown has brought after changing from a single product to a high-end brand series, Wu Guang said: "In the past, Chinese consumers still had a lot of feelings for the crown, and this time through the crown land enlargement 7-seat SUV and the crown Welfa luxury MPV, the crown returned to the Chinese market in the form of a high-end brand. All along, the crown is the representative of Toyota's most high-end products, not every car is eligible to hang the crown logo, only the most high-end technology, the most advanced technology, the best quality products can hang the crown mark. We hope that the Crown brand can bring more and better choices to Chinese consumers. ”

In addition, Wu Guang introduced: "In the first quarter of this year, our total sales volume was 217,000 vehicles, which met expectations. To achieve such results, we must look at it from two aspects, on the one hand, the entire market is good; on the other hand, there are many new product launches this year, in the first half of the year we have released two new cars, one is the new TNGA A+ class sedan listed on April 10 - Asia lion, and the other is the RAV4 Rongfang dual engine E+ (RAV4 Rongfang PHPV plug-in hybrid version) released on April 17, which is also FAW Toyota's first plug-in hybrid SUV product. In the second half of this year, we will also launch the large 7-seat SUV Crown Landing, as well as the launch of a new SUV product between the Land release and the Rongfang. There are a total of 5 new cars throughout the year, the pace is very fast, and it is hoped that with these new cars, consumers will be able to provide more choices. ”

The theme of this year's Shanghai Auto Show is "Embracing Change". Wu Guang believes: "Embracing change is something that no car company can avoid, because the market is changing and consumers are also changing. At present, the entire Chinese auto market is undergoing tremendous changes. At present, the entire Chinese automobile market, the big wave of new energy has swept in, and we have seen more and more new energy brands born, bigger and stronger. Changes are inevitable, Toyota officially launched the TOYOTA bZ pure electric exclusive series at this Shanghai Auto Show. This is a new new energy brand, a new product line produced under the e-TNGA platform, and this car will be launched in our channel in the future. In addition, we have many of our own electrification products, including EVs, PHEV, HEVs, and future hydrogen power. First of all, new energy we have to keep up, the next wave of rejuvenation is the same, 'Generation Z', 'fan era' is what we can't avoid, more and more young consumers, their needs are becoming more and more diverse, so we are also trying to launch more and better products as much as possible. The market is becoming more and more segmented, requiring us to launch more targeted products that can meet the more likely needs of consumers, which is also a manifestation of embracing change. ”