Beijing News (reporter Zhou Huixiaowan) On September 28, the launch ceremony of China Mobile's 5G FUN Theater with the theme of "5G Movie Watching, Future Screen" was held in Beijing. Zhang Dong, General Manager of China Mobile Marketing Department, Shou Jianguo, Deputy General Manager, Liu Xin, General Manager of China Mobile Migu Company, Xiang Shaokun, CEO of Huanxi Media, Gu Changwei, famous director, as well as representatives of more than 100 industry partners such as People's Communications Publishing and Media Company, Central News Documentary Film Studio (Group), Ciwen Media, China Film, Huaxia, Huayi, Emperor, Ali Pictures, etc., attended the ceremony, witnessing the signing of the framework cooperation between China Mobile Migu and Huanxi Media, as well as the first release of the movie "Longmen Xiang" and "Three Days of Life".
China Mobile Migu signed a contract with Huanxi Media. Courtesy of the organizer
Relying on the scale advantages of China Mobile Mobai and 160 million users and the advantages of 5G technology, China Mobile's 5G FUN Cinema will provide users with a wider and wider viewing channel, contribute to the realization of rural revitalization and meet the people's better life, and at the same time empower the digital and intelligent transformation and upgrading of the film industry with "5G+" and create new opportunities for the development of China's film industry.
According to reports, the 5G FUN Cinema is a selected film platform built by China Mobile based on the home broadband system, relying on its own magic and TV scale advantages and 5G technology advantages. 5G FUN Studio is not only a product, but also a platform for win-win cooperation in the industry, which is a useful supplement to the existing film industry model - according to the different needs of film industry partners, 5G FUN Studio will provide online exclusive distribution, online and offline complementary distribution, multi-platform joint distribution three models, and work with partners to expand the film market. The launch of the 5G FUN Screening Hall is China Mobile's responsibility to always practice the responsibility of central enterprises. Relying on broadband television covering all parts of urban and rural areas, the TV screen will be converted into a movie screen, solving the problem of limited coverage of traditional cinemas and the difficulty of watching movies in remote areas, and providing users with a wider and wider viewing channel. Taking advantage of China Mobile's technical advantages in 5G and implementing the "5G+" plan, we will realize the transformation of digital intelligence for the film industry, open up new tracks and create new value.
China Mobile 5G FUN Auditorium released. Courtesy of the organizer
On September 30th, the films "Three Days of Desperate Life" and "Dragon Gate Phase" will officially land on the 5G FUN Theater for the first time on the whole network, and the main creative teams of the two films will also appear at the press conference to carry out interactive exchanges around movies and people, movies and markets. Liu Yiwei, director and star of "Three Days of Desperate Life", said that the 5G FUN theater provides creators with a very vast amount of time, space and users in the cloud, and looks forward to bringing new opportunities for more good movies. When talking about the changes and impact of the current diversified distribution model on the film market, Gao Qunshu, the executive producer of "Dragon Gate Phase", takes the development of Netflix as an example. He said that Netflix has expanded the film industry and allowed more good directors to make more good movies, "I hope that China's Huanxi Media and China Mobile Migu can also develop as powerful as Netflix, so that old directors can rejuvenate their youth." ”
Beijing News reporter Zhou Huixiaowan
Edited by Xu Meilin Proofreader Liu Yue