At the beginning of this year, the Xinjiang cotton incident made the whole country indignant, some international brands such as H&M, Nike, Adidas have used the so-called forced labor as an excuse to boycott Xinjiang cotton, causing a spontaneous boycott of the Chinese people, when the storm is booming, the sales of these international brands have also been greatly affected, and triggered many celebrities to lift endorsements. But I didn't expect that a year had passed, and the wind direction had changed.
A few days ago, Hu Mingxuan of the CBA Guangdong team was criticized for endorsing Adidas, and many netizens were extremely angry about Hu Mingxuan's behavior, believing that Hu Mingxuan should not endorse Adidas, especially as a famous domestic star player. After the storm expanded, public opinion became more and more unfavorable to Hu Mingxuan, and after causing controversy, the Guangdong team also solved the incident with an internal withholding of 20% of the championship winning bonus. According to industry estimates, the bonuses in hand such as Hu Mingxuan will exceed 5 million before tax, and according to this ratio, Hu Mingxuan has lost at least one million.
However, I did not expect that Hu Mingxuan had learned from the past, and did not delay other stars from signing contracts with such brands. Recently, the Jordan brand under the Nike brand officially announced a new spokesperson, it is Yang Shuyu, who previously shined in the women's basketball game at the Winter Olympics. This news disappointed many fans, believing that Yang Shuyu, as a national athlete, knew about the previous events of the Nike brand and signed a contract, which was really not right.
It can be said that the reaction of most netizens is the same as when the Hu Mingxuan incident was launched, in the face of the pressure of public opinion, even the recent VOGUE release of the news about Yang Shuyu did not clearly say that the brand signed by Yang Shuyu was NIKE, but replaced by an international sports brand. Yang Shuyu is also well aware of the possible impact of the incident, and has also set up comment permissions on his own social platform.
Although Yang Shuyu and Hu Mingxuan's signing behavior has caused dissatisfaction among fans, according to the previous CBA announcement, Hu Mingxuan can not only wear Adidas to play in the new season, but also will not be punished, which shows that Hu Mingxuan's behavior is officially recognized, and the punishment purpose of the Guangdong team is also to calm the incident. Therefore, Yang Shuyu's signing behavior may not be an individual behavior, and it should also be officially recognized.
Although it has been officially approved, but after all, the incident has been in the past few months, can not be good scars forget the pain, especially for those stars who have previously been terminated, whether such behavior is not fair enough, which is also believed by some netizens that the traffic stars were picked up by athletes after the termination of the contract.
It is completely understandable that netizens are dissatisfied with this behavior, after all, the previous Xinjiang cotton incident is not a simple economic problem, but has involved human rights, political and other issues, so when the incident broke out, many Chinese people have resisted these brands. As athletes, especially stars such as Hu Yuxuan and Yang Shuyu, they are still very different from stars, they are not only well-known figures but also fight for the country, they are representative, signing these brands on the cusp of such a storm will naturally be protested, which is also a crime against the wind.
Now Yang Shuyu is trapped in the center of public opinion, if there is no good answer for a while and a half will be impossible to calm the anger of netizens, especially Yang Shuyu has also performed well in the Olympic Games before, loved by many netizens, such behavior is to lose goodwill, if you can not solve this problem well, Yang Shuyu will also be greatly affected.