This week, the west bank of Shanghai, located on the Xuhui Riverside, is destined to become a beautiful scenery of urban sports.
The world's largest comprehensive extreme sports event, the "FISE Extreme Sports World Tour · Shanghai", which has been renowned for 27 years, made its debut here, bringing a new wind of extreme sports to Shencheng.
Nearly 560 athletes from 39 countries and regions around the world participated in the Shanghai Games, including the BMX Freestyle Park Race, the BMX Freestyle Flat Freestyle Competition, the Skateboarding Street Competition, the Breakdancing, the Extreme Roller Skating Park Race, and the Extreme Scooter Street Competition.
Many of them are well-known figures in the field of extreme sports, such as the world-famous extreme roller skater Julien CUDOT, the new generation of skateboarding idol Kyonosuke Yamashita in Japan, and the B-Girl Ayumi, who has been active in the break dance world for 20 years.
In addition, the best of China's extreme sports also gathered in Shencheng. Sun Sibei, the champion of the women's BMX freestyle park at the 2024 Olympic Championships in Shanghai, and Zeng Wenhui, China's first skateboarding final at the Olympic Games, are all on their home turf.
The extreme event attracts audiences of all ages
The top-level event and the star-studded gathering attracted many residents of Shencheng City. Xiao Wang, who is studying at Shanghai Jiaotong University, said, "I have been skateboarding for seven or eight years, and I am very happy to be able to hold FISE in Shanghai this time, and I can see many gods who can only be seen in the video." ”
There are many spectators like Xiao Wang, who themselves are involved in extreme sports, and it is obviously a pleasure to be able to enjoy a world-class event up close and personal.
Some out-of-town enthusiasts also did not want to miss this feast, during the interview, the surging news reporter met Mr. Li from Nanjing, Mr. Li is a post-70s generation, studied in France in his early years, learned to skateboard locally, and also watched the competition in Montpellier, the birthplace of FISE, and now he is overjoyed to witness the grand occasion of FISE again in Shanghai.
"I didn't expect the competition to be held in China, in fact, in recent years, extreme sports such as skateboarding and BMX have developed quite rapidly in China, and this circle is also expanding, and there should be more such top events in China."
As a post-70s generation, Mr. Li still uses his spare time to engage in skateboarding training, in his own words, "Although his legs and feet are not as sharp as when he was younger, his passion for skateboarding will not fade." ”
Indeed, the audience for extreme sports is by no means limited to young people, and at the competition site, we also found four "grandmothers" in the audience, who are "post-70s" in another sense - everyone is over 70 years old.
"It's the first time we've watched this kind of game together live." In the face of the interview, the grandmothers were full of emotions.
When asked why they came to see extreme sports, the grandmothers responded, "We were attracted by the word 'extreme' at first, and we wanted to see what 'extreme' was, and it really shocked us to see BMX athletes flying so high!" ”
"The atmosphere here is so good, there are great games, and there is good music, I can't describe it as 'good', it's just perfect."
Multi-field linkage to create a carnival atmosphere
The FISE Extreme Sports World Tour made its debut in China and caused a stir in spectators, and in May this year, Shanghai hosted the Olympic Qualification Series, which included a number of extreme sports.
Many viewers said that because they had watched the Olympic Games, they had some understanding and interest in several extreme sports, so this time FISE landed in Shanghai and wanted to observe it again. Some of the younger viewers also said that they would consider participating in some extreme sports in person in the future.
As a supporting event support, the West Bund has also built a carnival field of more than 70,000 square meters, with 6 theme areas covering a number of popular IPs such as leisure sports, sports music, and two-dimensional tide play, so that the majority of citizens and consumers can participate in sports while watching the games, and experience the multiple interests of "sports + life" in an all-round way.
Among them, the "2024 MetaSVS Virtual Rope Skipping Competition" hosted by Shanghai Jiushi Smart Sports Co., Ltd. attracted special attention, and despite the autumn rain on Saturday, there was still an endless stream of experiencers on the scene.
According to the staff, the virtual rope skipping competition is mainly supported by AI artificial intelligence, so that the experiencer can compete with rope skipping enthusiasts across the country anytime and anywhere. The well-known sport and the novel way of playing have attracted many citizens to try their skills.
The relevant person in charge of Shanghai Jiushi Smart Sports Co., Ltd. said that extreme sports and virtual sports themselves also have a lot in common and can borrow from each other, "both represent fashion trends and are attractive to young people, FISE is the world's top event, with considerable traffic, and many loyal fans of virtual sports will also pay attention to FISE through our activities." ”
There are countless similar cases at this FISE carnival, such as the card battle TCG invitational tournament, which was crowded with players, and Bilibili officially organized two-dimensional-related dance activities.
Song Yulin, general manager of France Hurricane Group China, the organizer of the FISE event, said frankly: "We just want to combine all the fun and young people's favorite elements, so that everyone can feel the charm of sports and trend culture." ”