Reading guide:The 5 most profitable dishes in the restaurant,The cost is not high,It's very expensive,See if there is one you like?
In the busy city life, restaurants have become an important place for us to solve our daily diet. However, have you ever wondered what kind of profit secrets are hidden behind those seemingly ordinary dishes? As a hotel chef, today, we're going to reveal the five most lucrative dishes in the restaurant, which are cheap and expensive, but the taste is loved by the public.
1. Tomato scrambled eggs: home-cooked dishes also have huge profits
Scrambled eggs with tomatoes, this dish is made by almost every household, and its sweet and sour taste makes it the "natural choice" for countless people. However, when this home-cooked dish comes into the restaurant, its price is no longer so affordable. Generally speaking, a plate of scrambled eggs with tomatoes costs between 8 and 12 yuan in restaurants, and even doubles in some set menus.
From the cost point of view, two tomatoes, two or three eggs, plus a little salt and oil, the cost will not exceed 5 yuan. The price of eggs is relatively stable, generally around 4 yuan a catty, while the price of tomatoes is between 5 yuan and 6 yuan a catty. With such a low cost, why can the price be as high as more than 10 yuan?
This is mainly due to the operating model of the hotel and the psychology of consumers. Restaurants need to pay for rent, labor, utilities and other expenses, so even a home-cooked meal needs to be reasonably priced to ensure profits. In addition, scrambled eggs with tomatoes have a friendly taste and can always evoke people's taste buds, and coupled with the fast speed of cooking, they have naturally become a popular choice in restaurants.
2. Fried shredded potatoes: sour, spicy and refreshing, with amazing profits
Stir-fried shredded potatoes, this dish has become a favorite of countless diners with its sour and spicy taste. However, you may not expect that the price of this plate of shredded potatoes in the restaurant is not low, basically between 9 yuan and 15 yuan, and even in some high-end restaurants, the price can soar to 48 yuan a plate.
Potatoes are one of the most affordable ingredients, according to the market, the price of potatoes is about 3 yuan / kg, that is, 1.5 yuan a catty. Even with side dishes such as green peppers, the total cost of a plate of shredded potatoes is only a few dollars. However, in restaurants, this dish can be sold for nearly five or six times the price, which can be called a huge profit.
The reason why fried shredded potatoes can become a profiteering dish in restaurants is that on the one hand, it is easy to make and fast to serve, and on the other hand, it is because of its sour, spicy and refreshing taste, which is loved by diners. Whether it's a family dinner or a gathering of friends, a plate of hot and sour shredded potatoes can always be the highlight of the table.
3. Mapo tofu: spicy and fragrant, with considerable profits
Mapo tofu, an authentic Sichuan dish, with its spicy and fragrant taste, quickly became popular all over the country and even around the world. In restaurants, the price of this dish is generally between 8 yuan and 10 yuan, and in some places it is even more expensive. However, from the cost point of view, the production cost of mapo tofu is extremely low, the price of a pound of tofu does not exceed three yuan, and the cost of bean paste, chili, pepper and other seasonings is also pitiful.
Despite the extremely low cost of production, the price of mapo tofu in restaurants can bring considerable profits. This is mainly due to its unique taste and wide audience base. Whether it is served with rice or noodles, mapo tofu can be a great dish to accompany a meal. In addition, the preparation process of this dish is also relatively simple and does not require much skill and time, making it a popular choice for restaurants.
Fourth, the silk banana: the king of profiteering in desserts
Drawing bananas, this dessert has become a popular choice in restaurants for its unique taste and production process. However, you may not expect that this seemingly simple dessert has a very low cost, and the price can be as high as tens of yuan.
Everyone knows the price of bananas, which is basically between 2 yuan and 4 yuan a catty. There are only a few bananas used to make silk drawn bananas, plus some sugar, cornstarch and eggs, which are used to make a batter, and finally fry them. However, in restaurants, a plate of shredded bananas is sold for between 18 and 30 yuan, and in some places it is even higher.
The reason why the silk banana can become a lucrative dish is partly because of its relatively complex production process, which requires a certain amount of skill and experience, and on the other hand, because of its unique taste, which is loved by diners. Whether it's an after-dinner dessert or an afternoon tea option, a shredded banana is a delicious treat.
5. Fried tenderloin: the "finale" on the table
Fried tenderloin, this dish has become a favorite of countless diners with its crispy taste and rich nutritional value. In restaurants, the price of fried tenderloin generally ranges from 25 yuan to 35 yuan, and the portion of a plate is only a few pieces of meat. However, in terms of cost, the production cost of fried loin is not high. The wholesale price is usually between 20 yuan and 40 yuan a kilogram, and a large bag of tenderloin can make many plates.
Although the cost is not high, the price of fried tenderloin in restaurants can bring good profits. This is mainly due to its unique taste and wide audience base. Whether it's a family dinner or a business dinner, fried tenderloin can be the highlight of the table. In addition, the preparation process of this dish is also relatively simple and does not require much skill and time, making it a popular choice for restaurants.
Conclusion: The Consumer Psychology Behind Profiteering
Why are these low-cost, high-priced dishes so popular? Behind this is not only the operation strategy of the hotel, but also the psychological factors of consumers. On the one hand, restaurants need to ensure profits through reasonable pricing, so they will choose some low-cost but good-tasting dishes for recommendation; On the other hand, when consumers choose dishes, they will also be affected by factors such as taste, environment, and service, and are willing to pay for these "profiteering dishes".
In addition, these dishes are profitable because they have a wide audience base. Whether it is the sweet and sour taste of scrambled eggs with tomatoes, the sour and spicy taste of fried shredded potatoes, the spicy and fresh aroma of mapo tofu, the unique taste of shredded bananas, or the crispy outside and tender inside of fried tenderloin, they can meet the taste needs of different consumers.
Therefore, while enjoying the food, we should also look at the pricing strategy of the hotel rationally. After all, hotels need to pay rent, labor, water and electricity, etc., and reasonable pricing can ensure their normal operation. For consumers, choosing the right menu and restaurant is the most important thing.