Ubisoft has said that one of the reasons for the downward revision of revenue expectations is that "Unruly Alliance" is lower than expected, which inevitably leads players to speculate whether the game has a future. In this regard, as a member of the leadership team that controls the "Unruly Alliance" project, the game's executive producer Mark Rubin said on his social account that "Unruly Alliance" has no plans to stop servicing.
Mark Rubin said that it is clear that Unruly Alliance has no plans to close after the fourth quarter. Since last week, the development team has been discussing plans for the second year of Unruly Alliance. But now the team is more focused on improving the technical issues and adding more content for Q3 and Q4. There was no marketing campaign during this time, so the number of players in Unruly Alliance did drop. However, it also gives the development team more time to polish the game better, and then focus on the promotion and marketing of the game to attract players to return.
While it's a good thing that the Unruly League development team has been working hard to improve the confidence of players and fans, it's questionable whether Ubisoft will be able to see the game's potential (money) in the future while stabilizing the fundamentals.