SHANGHAI, Oct. 16, 2024 /PRNewswire/ -- Recently, the 19th Xuanzang Road Gobi Challenge (referred to as "Go-19") came to a successful conclusion. As the planner of this year's Good Life Exhibition and Gobi Town, Condé Nast Condé Sports has innovatively constructed a diversified interactive experience between the Good Life Exhibition and the Gobi Town in the center of the camp, creating a different interactive scene of Gobi Race, and opening a time and space journey that spans the present and the future, nature and technology, competition and leisure.
During the two-day art exhibition, Condé Nast Condé Sports joined hands with more than 60 brands to prepare almost all categories of off-road and hiking equipment and sports protective equipment for Goyou in one stop around the theme of "GOBI Life YEAH". The "Gobi Laboratory" is a concretization of the new lifestyle of cutting-edge health sports, and Gobi friends explore the hard power of black technology such as BYD blade batteries and OPPO Find X7 Ultra dual periscope telephoto, and immerse themselves in the unique charm of Gobi outdoor sports integrating cutting-edge technology. The "Gobi Yue Store" met the enthusiasm and needs of the participating team members to bring home the passion and culture of the Gobi through interactive forms such as "beautiful carousel, surprise blind box, and peripheral cultural creativity".
For the first time, Condé Nast Traveler Sports innovatively introduced well-known catering brands such as Starbucks, Xibei Catering and China Resources Wufeng to provide services for the team members at the Go19 Art Exhibition and Gobi Town. Among them, Starbucks spanned 2,500 kilometers and brought three specially prepared drinks to the participating team members - strawberry daydream, sunset lemon tea, and blueberry starry sky, creating surprises for Gobi's exclusive taste buds, further enriching the food experience of the art exhibition and Gobi Town, and making them forget to return.
The above abundant formats and warm atmosphere are reflected in the Go19 Good Life Exhibition and the Gobi Town, and Condé Nast Traveler Sports, together with Gosai and many partners, has created a unique field for Gobi friends. Taking the Gobi Town as an example, Condé Nast Traveler has teamed up with four brands to provide a variety of physical and mental recharge interactive experiences for the team members, including "live streaming and movies of open-air events on the giant screen, Move Free joint nutrition product experience, ASUS ROG handheld games, Mojawa 4D music therapy, MDHC GEEK rapid oxygen supplementation after the race", etc. These services not only help the participating team members recover their physical fitness after Gobi sports, but also pay attention to their psychological relaxation and social interaction, so that they can enjoy the physical, mental and spiritual care of self-reinvention while participating in the Gobi competition and hiking experience.
Sports Brokerage + Gosai IP , unleash sports + New vitality of consumptionWith the upgrading of high-net-worth consumers' self-awareness and the trend of quality and diversification of consumer demand, Condé Nast Traveler Sports has joined hands with Gosai to create a series of "new, strange and special" scene experiential products of Gosai Friendly Things, innovate and establish a multi-level Gosai IP commercialization system, and empower brands to explore new paths for realizing the value of Gosai IP.
Taking the interactive marketing scenario of Ge BOX, a subsidiary of Ge Youwu, as an example, this year's Ge 19 Condé Nast Traveler Sports has joined forces with nearly 30+ partners to open a surprise experience for each Ge friend in the journey of Gosai. Through the pre-competition setting, online registration to draw blind boxes, open the competition bag benefits during the competition, and exquisite gifts for the reception reception, the accurate reach of high-net-worth individuals and the in-depth experience of the product are realized. The innovation of the interactive marketing scene of Golan 19 Art Exhibition and Gobi Town both demonstrate the profound skills and business innovation thinking of Condé Nast Traveler Sports in the field of sports marketing as the IP agent of Gosai.
Through the innovative exploration of Go19's "Sports+", Condé Nast Sports has not only created unique interactive marketing scenarios and opportunities for brands at home and abroad, such as "Gobi Lab, Better Life Exhibition, Gobi Yue Store, and Gobi BOX", but also worked with more than 60 brands to accurately reach high-net-worth target customers and achieve value jump. At the same time, through the creative linkage between brands such as "BYD, OPPO, Cestbon, Panasonic, Dunlop, and Asus" and Gosai, the potential energy of Gosai's IP has been maximized, and the in-depth integration of future-oriented innovative consumption growth and cross-border culture, sports and tourism has been realized, and new vitality of sports + cross-border has been released.
Gather the brand matrix of a strong country and jointly build a world business exchange platformOn the occasion of the 20th anniversary of Gosai, Condé Nast Condé Sports will give full play to its advantages and influence as Gosai's IP broker, continue to uphold the development concept and principle of win-win cooperation, unite the brand matrix of a number of powerful countries, and create more innovative and benchmarking interactive marketing scenarios based on Gosai's scene mining, so as to contribute to the promotion of China's Gobi outdoor sports to the world.