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"Qin Xuejian (17): Intensive Reading of the Journal Paper "Manufacturers' Decentralized Invasion Strategies Based on Consumer Green Preferences and Channel Competition" Research Objects and Keyword Definitions"
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Dear, this is LearningYard Academy.
Today, the editor brings you an article "Qin Xue's hard training (17): Research object and keyword definition of intensive reading journal paper‘Decentralized Intrusion Strategy of Manufacturers Based on Consumers' Green Preference and Channel Competition’"
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一、思维导图（Mindmapping）
Today, the editor brings you the journal paper: "Manufacturers' Decentralized Invasion Strategies Based on Consumer Green Preferences and Channel Competition" The research object and keyword definition of two parts.
Today, The author brings you the intensive reading and sharing of the research object and keyword definition of the journal paper "Decentralized Invasion Strategy of Manufacturers Based on Consumer Green Preference and Channel Competition".
二、精读内容（Read the content intensively）
（一）、研究对象（Object of study）
The research object of this paper is to construct a centralized and decentralized invasion model of dual-channel green supply chain. This paper analyzes the impact of consumers' green preference and channel competition on the decision-making of supply chain members, and compares the profits of manufacturers and retailers, the green level of the supply chain and the social welfare under the two invasion strategies, in order to provide management suggestions for corporate decision-making and government policy design. Numerical simulations are used to verify the robustness of the research results.
The research object of this paper is to construct a centralized and decentralized invasion model of dual-channel green supply chain. This paper analyzes the impact of consumers' green preference and channel competition on the decision-making of supply chain members, and compares the profits of manufacturers and retailers, the green level of the supply chain and the social welfare under the two invasion strategies, in order to provide management suggestions for corporate decision-making and government policy design. Numerical simulations are used to verify the robustness of the research results.
（二）、关键词定义（Keyword definition）
1、双渠道（Dual channel）
Dual channel refers to the supply chain in which there are electronic direct sales channels of suppliers and traditional channels of independent retailers in the distribution system, and it is a special form of multi-channel supply chain.
Dual-channel refers to the supply chain in which there are electronic direct channel of suppliers and traditional channel of independent retailers in the distribution system. It is a special form of multi-channel supply chain.
2、制造商入侵（Manufacturer invasion）
Manufacturer invasion refers to the strategy whereby manufacturers open direct sales channels to sell products directly to consumers in addition to relying on traditional channels (e.g., wholesale, retail) to sell products.
Manufacturer invasion refers to the strategy that manufacturers not only rely on traditional channels (such as wholesale and retail) to sell products, but also open direct marketing channels to sell products directly to consumers.
3、绿色供应链（Green supply chain）
In a broad sense, green supply chain refers to the environment-related management of suppliers' products, that is, the principle of environmental protection is incorporated into the supplier management mechanism, with the aim of making their products more environmentally friendly and enhancing market competitiveness.
In a broad sense, green supply chain refers to requiring suppliers to manage their products related to the environment, that is, to incorporate environmental protection principles into the supplier management mechanism, with the aim of making their products more environmentally friendly and enhancing market competitiveness.
4、消费者绿色偏好（Consumers' green preference）
Consumer green preference refers to a consumer's preference for eco-friendly, sustainable, or "green" products. This preference reflects consumers' concern for environmental protection and their willingness to buy products that have a lower environmental impact.
Consumer green preferences are consumer preferences for environmentally friendly, sustainable, or "green" products. This preference reflects consumers' concern about environmental protection and their willingness to buy products that have less impact on the environment.
5、渠道竞争（Channel competition）
Channel competition is another manifestation of channel conflict, which refers to the competition between different enterprises of the same system or between different systems serving the same target market, and its manifestations are in two forms: one is the competition of enterprises at the same level of the sales channel of the enterprise.
Channel competition is another form of channel conflict, which refers to the competition between different enterprises in the same system or between different systems serving the same target market. There are two forms of competition: one is the competition between enterprises at the same level of the enterprise's sales channel.
三、知识补充（Knowledge supplement）
1. Product greenness (product greenness)
The greenness of the product in the narrow sense refers to the friendliness of the product to the environment, and the greenness in the broad sense refers to the comprehensive evaluation of the greenness, economy and technological advancement of the product.
In a narrow sense, the green degree of products refers to the degree of environmental friendliness of products, while in a broad sense, the green degree refers to the comprehensive evaluation of the green, economic and technological advancement of products.
2、鲁棒性（Robustness）
Robustness is also often referred to as robustness and robustness in Chinese. In general, robustness reflects the ability of a system to maintain its functional stability even in the face of changes in its internal structure or external environment.
Robustness is also often referred to as robustness and robustness in Chinese. Overall, robustness can reflect the ability of a system to maintain its functional stability even in the face of internal structural changes or changes in the external environment.
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Translation: iFLYTEK Xinghuo Translation
Reference: Baidu Encyclopedia
References: Li Jin, Liu Gege, Zhang Haixia, et al. Manufacturer's decentralized invasion strategy based on consumer green preference and channel competition[J].Chinese Journal of Management Science,2024,32(7):281-290.)
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