This newspaper (reporter Tang Heng Zhao Qian) is melodious, and the ears of rice are fragrant. On September 24th, in the Chongming Island Ecological Planting Base, the "Guangming Valley Jin Rice Field Concert" held by Guangming Agricultural Development Group was opened, moving the concert hall into the golden rice field and playing a symphony of nature and harvest. More than 200 people attended the event, including relevant persons in charge of Shanghai Food and Material Reserve Bureau, Bright Food Group, Bright Agricultural Development Group, Municipal Party Committee Office, channel partners, distributors, photographers, and citizen representatives of Agricultural Development Group.
The curling music is accompanied by the yellow and ripe rice fields, half into the river breeze and half into the clouds; The full ears of rice and the fragrance of fresh rice like pearls and jade are scattered into the autumn breeze and fill the city. Chen Feiran, Secretary of the Party Committee and Chairman of Bright Agricultural Development Group, said on the spot that the "Guangming Valley Jin Rice Field Concert" brought together many famous artists of the Shanghai Conservatory of Music, all kinds of music repertoire, the combination of tradition and new trend, and conveyed the respect for nature, land and life, which not only gave the concert a new way of experience, but also the embodiment of Bright Agricultural Development Group's insistence on innovative thinking. In recent years, Bright Agricultural Development Group has taken the lead in cutting into the fresh rice track, and the brand image of "Bright Valley Brocade • Only Fresh Rice in Season" is deeply rooted in the hearts of the people. The Group gives full play to the advantages of the whole industry chain, improves the technical system of "six-dimensional freshness", and locks in the freshness of the seed source through independent research and development of high-quality rice seeds. At present, the Agricultural Development Group has 350,000 mu of cultivated land, and sufficient equipment guarantees to allow rice to be harvested at the best time. The Agricultural Development Group established an agricultural research institute to gather the wisdom of experts and transform empirical planting into standardized management through big data management. "Only one variety is stored in one warehouse", and it is stored at low temperature all year round, so that the rice can maintain the best breathing state. Only the current season rice is used to control the temperature of the processing process, coupled with the integrated layout and short-link transportation, to further lock in the fresh quality of rice.
According to the grain and oil market reporter reporter, as the new rice market is approaching, the production bases of Guangming Gujin are in sight. This year, "Guangming Valley Brocade" further integrated production resources, focused on advantageous varieties, and established four major product systems of "Northern Jiangsu Rice, Northeast Rice, Chongming Rice and Ecological Rice" to meet the dietary needs of citizens in different scenarios. From the soft and glutinous sweet rice of northern Jiangsu, to the strong and elastic Northeast rice, from the fragrant Q-bomb Chongming rice, to the ecological rice that advocates returning to nature, Guangming Gujin will bring new rice of higher quality to Shanghai citizens.
The launching ceremony of the 2024 Guangming Valley Jin New Rice was held at the concert. At the same time, Bright Agricultural Development Group and Dingxin Group also jointly released the project of "I have acres of land in Guangming - Xianle to Home", which will start from mid-to-late October this year, when the new rice is listed, to bring members the service of "different types of fresh rice, milled and sent every month", bringing a new consumption experience to the public.
Through this concert, Guangming Gujin gave the audience a new musical experience, gave a new face to modern agriculture, and conveyed the beautiful concept of respecting nature and loving life to the society. It is understood that since the establishment of Bright Agricultural Development Group, relying on the advantages of the whole industry chain, with the technical support of "six-dimensional freshness", and through the six aspects of "fresh source, fresh domain, fresh wisdom, fresh warehouse, fresh art, and fresh speed", it has continuously empowered the "Guangming Gujin" brand. In 2024, with the self-selected rice varieties "Hu Nephrite No. 1" and "Yinxiang 38", we will release "fresh series" products such as "Yueyuexian" and "Guangming Good Rice", and produce them through the standardized planting management system of our own cultivated land, low-temperature storage, fine processing, and fast delivery, and continue to contribute high-quality rice products to consumers.