Text: Understand the original Chedi Shang Tiantian
On September 24, Hongmeng Zhixing's first coupe SUV Zhijie R7 was officially launched, with a price starting at 259,800 yuan. After announcing the price of the car, Huawei's executive director, chairman of the terminal BG, and chairman of the intelligent car solution BU talked about the loss of the car.
Yu Chengdong said at the press conference that at least this year, Zhijie R7 is losing money, selling a car about 30,000 yuan, I hope that the follow-up will not lose money.
It is reported that this is not the first time that Yu Chengdong said that the cost of Hongmeng Zhixing models is high, and in April this year, he said: "We have invested a lot in R&D in intelligent driving technology, and Huawei's high-end intelligent driving, which is priced at less than 300,000 yuan, is actually sold at a loss." ”
At the 2024 China Automobile Blue Book Forum in June this year, Yu Chengdong revealed that the models below 300,000 yuan of Hongmeng Zhixing are basically losing money, but fortunately, high-end products account for more than 80%, Hongmeng Zhixing sold 159,100 units from January 1 to June 9 this year, with an average sales price of nearly 400,000 yuan (more than 390,000 yuan), and everyone is more willing to choose the high-end version, so Huawei and cooperative car companies can still make a profit.
When talking about low-cost cars, Yu Chengdong said that he would not consider launching cars below 200,000 yuan for the time being, because he did not have the ability to achieve a cost of less than 200,000 yuan for the time being.
In August this year, at the Hongmeng Zhixing new product launch conference, the new M7Pro was officially launched, and Yu Chengdong said that the new M7Pro, which was the lowest configuration of 249,800 yuan, sold a loss of more than 20,000 yuan and nearly 30,000 yuan.