This is the circle of fruit shop owners, the 1107th sharing, continuing to share dry goods to help novices get started.
1. Membership cards and coupons can make customers return
If you have the conditions and energy, you can do membership card business, lock in customer consumption through recharge, or you can lock customers back by often issuing coupons. For example, after the customer buys more than 50, he will be given a coupon, and the coupon is designed as a coupon of 50 yuan minus 5 yuan, which can only be used next time. The next time a customer wants to buy fruit, there will be a certain amount of return to the store because of the discount. But don't send out coupons indiscriminately, customers won't cherish things that are easy to get, and create a sense of scarcity, such as only sending 20 coupons, or only sending them to new customers, etc. Join the circle of fruit shop owners, search the function under the circle of friends, and search the circle of fruit shops.
2. There should be some input in the activity
Nowadays, fruit stores are basically losing money in their activities, and there are also some fruit stores that can break even or make some small profits, because the customer market is not bad, and the store location is not bad. For example, some seckill activities, 0.99 a pound of bananas, 0.99 a pound of apples, 0.99 a pound of eggs, etc., these are very cheap, but can achieve the effect of drainage, and the cost price of these goods is more than this, but the loss will not be much, if the limit is 1000 copies, then at most there will be a loss of several thousand, but it can pull hundreds of friends, and then make up for the loss in the early stage through online repurchase. More experience in opening a fruit store to share dry goods, search for a function under the circle of friends, and search for fruit shop circles.
3. Tail goods can be used for activities
It is very important to pay more attention to adding customers and friends, otherwise there is no place to do an event, and people will join the group, so you have to announce the event information every half an hour. Then there are many ways to do a spike in the group. For example, if there are 50 explosive durians, you can kill them in the form of red envelopes, 50 red envelopes, and you can kill them in 19.9 seconds if you grab them, and if you grab a red envelope, you need to privately send 10 predetermined places to prevent them from buying, because the durian is bursting, and there is no way to keep it, it must be out on the same day.
4. Discount promotions can be flexibly applied
Make some cheaper fruits, fry people nearby, make a few groups to circle people, and then talk about some big orders that are purchased every day, and stick to it and it will slowly have an effect. To reduce the price of fruits, it is better to exchange the money saved from the discount for fruits of equivalent value, such as a pound of oranges for 50 or more, customers not only get discounts, but also reduce the inventory of oranges.