On September 9, the "Traceability and Rebirth" Sustainable Art Pop-up Exhibition was officially inaugurated at the ANTA 0 Carbon Mission Store at 98 Wukang Road, Xuhui District, Shanghai.
The "dove of peace" symbol was chosen for the art exhibition because it is not only a symbol of peace and well-being in human history, but also a high symbol of the modern Olympic spirit. As an official partner of the Chinese Olympic Committee, ANTA has long been committed to promoting sportsmanship and sustainable development. The "Dove of Peace" is the connector between sports and sustainability, and it also coincides with ANTA's pursuit of sustainability.
Inspired by art, fashion and sports, the three creators open up the sustainability of lifestyle and life value through a multi-dimensional "sustainable" perspective, and inspire the "sustainable" proposition of this era. Fashion designer Chen Peng is a practitioner of "sustainable inspiration", he traces the origin of nature and looks for sustainable inspiration, creating a forward-looking dove of peace sweatshirt and installation "Bamboo Dream Dove"; Artist Ye Linghan has been exploring the "sustainability of color", and in the painting "Yi", he evolves various groups of people into different colors and gathers them on the dove of peace, so that the daily elements constitute an ordinary but powerful vitality. In the new media work "A Dove Passed Through Me", artist Li Weiyi imagines a walking dove of peace, which flutters its wings and passes through people's hearts, plucking the perceptions and emotions of you and me, which is the "emotional sustainability" she practiced.
In addition to the works of the three artists, the "Tracing the Origin and Rebirth" Sustainable Art Pop-up Exhibition uses green as the main visual color, presenting sustainable visual effects through elements such as pigeons and bamboo forests, and the exhibition installations are also made of environmentally friendly materials, in line with the core concept of ANTA 0 Carbon Mission Store. Wang Yibo, the global chief spokesperson of the ANTA brand, was invited to present a hand-signed version of the dove of peace sweatshirt, inviting more people to join ANTA in paying attention to sustainable development and practicing a sustainable lifestyle.
In order to further deepen the theme of this art project, and relying on ANTA's "sustainable" corporate responsibility, ANTA will launch the "Sustainable Wear" program, striving to integrate "sustainability" into your daily life, starting with "old clothes and new clothes" every day. The core is to choose trendy items that are both environmentally friendly and comfortable, incorporating their own unique inspiration, colors and moods, and matching old clothes with eco-friendly items, providing fresh ideas for the public to participate in the cause of sustainable development. ANTA will also launch an interactive game of sustainable clothing on Xiaohongshu to encourage the public to practice a sustainable lifestyle in their daily lives.
The "Tracing and Rebirth" sustainable art pop-up exhibition co-presented by ANTAZERO ANTA 0 Carbon Mission Store, fashion designer Chen Peng, and "BAZAAR ART", as well as emerging artists Ye Linghan and Li Weiyi, aims to encourage more people and ANTA to pay attention to the development of sustainable undertakings and inspire sustainable lifestyles. At the same time, Chen Peng will serve as the guest creative director of ANTA ICONIC, for Generation Z, inspired by Olympic culture, to create a sports culture product line integrating sports, art and sustainable development, and will launch the ANTA ICONIC series of dove limited capsules on September 30, including sweatshirts, sneakers and various accessories, integrating the concept of sustainable environmental protection into daily wear.
The ANTA Iconic Peace Dove Limited Edition Capsule will be available for pre-sale on September 15 through the ANTA Membership Mini Program and ANTA Tmall official flagship store, and will be officially available on designated online channels and selected offline stores on September 30.