In recent years, the mainland quick-frozen wonton industry has shown a vigorous development trend, among which the performance of small goldfish wonton is the best. Under the leadership of the Puyang Army represented by Kangda Food, Zengyun Food, and Sansheng Food, Little Goldfish Wonton has sprung up and become a veritable major item in the industry.
However, with the increase of production enterprises, the price war in the small goldfish wonton industry is serious, the profit margin of the product has declined, and some companies have begun to turn to ingots wontons. According to industry insiders, since last year, the sales of ingots wontons have increased significantly.
Little Goldfish Wonton PK Ingot Wonton, who are you optimistic about?
Cold Food Media | Lv Cuiping
The competition for small goldfish wontons has intensified, and the number of ingots wontons has increased
"In previous years, the sales of small goldfish wontons were relatively large, and since last year, the sales of ingots wontons have also begun to grow." Shangqiu Sifu Food Co., Ltd. sales director Fan Cunfa said. He introduced that Sifu Food's wonton category includes small goldfish wontons, ingots wontons, lucky bag wontons and other series, at present, the amount of small goldfish wontons is the largest, but the sales of ingots wontons are also growing rapidly.
This situation was also confirmed from Xingtai Dinghui Food Co., Ltd. Li Xin, general manager of the company, told Leng Shijun that Dinghui Food had a large amount of small goldfish wontons in the past few years, but with the increase of production enterprises and the improvement of automation, the competition in the small goldfish wonton industry has become increasingly fierce, and the profit margin has been continuously compressed. In addition to small goldfish wontons, Dinghui Food began to increase the size of ingots wontons, and since the second half of last year, the sales of ingots have begun to increase significantly. "Now there is automation equipment for ingots wontons, but the price is higher, so at present, we still use manual packaging." Li Xin said.
According to an industry insider, at present, there have been big bosses in the ingots wonton industry. Synear Food's Yuanbao wonton alone has a daily production capacity of about 100 tons.
For the market changes of ingots wontons, machinery and equipment companies can be said to be "Chunjiang plumbing duck prophet".
Chen Jilin, sales manager of Changzhi Kaixing Machinery Manufacturing Co., Ltd., introduced: "Since 2022, the sales of ingots wontons and straw hat wontons have begun to rise. ”
Chengdu Songchuan LehmanBrown Machinery Equipment Co., Ltd. developed the ingots wonton automatic forming machine was the first to feel the changes in the market. "Starting from 2022, the number of enterprises that buy small goldfish wonton machines will decrease significantly, and the number of enterprises that buy ingots wontons will begin to increase." A staff member of the company said.
Automated equipment helps enterprises to produce
High profits attract dealers to promote
Fan Cunfa said that in fact, ingots wontons are not a new product, as early as many years ago, Sanquan, Synear and other companies have launched ingots wontons.
At that time, ingots wontons still needed labor in the packaging and other links, and the production capacity was limited, so most companies did not promote it as a key product. In the past two years, with the fierce competition in the small goldfish wonton industry and the decline in product profit margins, some companies have begun to add ingots to the small goldfish wontons, "As far as I know, some companies have bought one piece of equipment, and some companies have bought three or four pieces of equipment at once." ”
He believes that part of the credit for the re-attraction of ingots wonton to the frozen food industry should be attributed to upstream machinery and equipment companies. Equipment manufacturers represented by Matsukawa Lehmanover and Changzhi Kaixing have launched an automatic forming machine for ingots wontons, which has greatly improved its production efficiency.
And that's exactly what happened. It is understood that Songchuan LehmanBrown's non-skinning ingots wonton machine is an innovative machine developed for the pain points of the industry. Traditional machines need to recycle leftovers in the process of making wonton wrappers, but repeated stretching of the dough will affect the taste, so Matsukawa LehmanBrown developed this machine to keep the taste of the wonton wrappers in the best condition. In response to the idea that many companies want to make whole shrimp wontons, Songchuan LehmanBrown has also developed an automatic forming ingots wonton machine that automatically puts shrimp, and in addition, in the packaging process, it has also launched an automatic packaging machine to further improve the automation process of ingots wontons, helping enterprises save labor and improve efficiency.
Changzhi Kaixing has also launched an automated production line for ingots wontons, "Now the production capacity of ingots wontons has exceeded that of small goldfish wontons, and a single equipment of small goldfish wontons can produce 60 to 70 kilograms in an hour, but the production capacity of ingots wontons has exceeded 200 kilograms, and the production efficiency has been greatly improved." Chen Jilin said.
Li Xin believes that the growth of sales of ingots wontons is also related to the promotion momentum of dealers. She said that the current price war of small goldfish wontons is very serious, and some brands of small goldfish wontons dealers only earn one dollar, so the motivation for promotion is insufficient. As for ingots wontons, the profit of one piece is now as high as more than 10 yuan, so dealers are more willing to promote. "What consumers can eat is not determined by what the manufacturer produces, but by what the dealer focuses on promoting." She said.
She analyzed that the filling content of small goldfish wontons and ingots wontons is about the same or slightly lower, but the ingots wontons are larger and easier to give consumers the feeling of thin skin and big filling, which is also one of the reasons why ingots wontons are loved by consumers.
Ingot Wonton PK Little Goldfish Wonton, who are you optimistic about?
As a veteran of the wonton industry, Yuanbao wontons have just ushered in spring, so the current amount of Yuanbao wontons is far less than that of small goldfish wontons, so what is the future?
There are two different voices in the industry.
Li Xin believes that the market capacity of small goldfish wontons will definitely be higher than that of ingots wontons. "The price of ingots wontons is higher than that of small goldfish wontons, and the equipment is more expensive, and fewer businesses enter. Therefore, in the future, the market capacity of small goldfish wontons will still be larger than that of ingots wontons. ”
Fan Cunfa agrees with this point of view, he believes that after so many years of market testing, the product has gradually become perfect: "The skin of the little goldfish wonton is thin and transparent, and the taste is smooth, which is very in line with the taste needs of consumers. In addition, after years of development, the deficiencies in many products of the current Little Goldfish Wonton have been optimized, so the vitality is relatively strong. In contrast, there are still some defects in the product of Yuanbao wonton that need to be solved, such as the place where the skin on both sides of the wonton sticks together is easy to harden, which affects the taste. ”
However, there are also companies with different views, Chen Jilin believes that Yuanbao wontons will surpass small goldfish wontons in the future. He analyzed that ingots wontons are a traditional type of wontons in mainland China, and its audience is very wide, especially in Northeast and East China, and consumers like it very much. Moreover, ingots wontons are large in size and have a higher filling content, which is more likely to be liked by consumers under the concept of advocating eating less and eating better.
"You can pay attention to it, the main wonton auspicious wonton, Duoduo wonton, Ruyi wonton, in the shape of the ingots wonton, which shows that consumers for the ingot wonton is very receptive, therefore, in the future, whether the company wants to make high-end products or want to make a breakthrough in the wonton category, it will definitely start from the ingots wonton. The market capacity of ingots wontons will definitely surpass that of small goldfish wontons. Chen Jilin believes that small goldfish wontons are a transitional product that appears in the case of insufficient automation of ingots wontons, and in the future, ingots wontons will become the mainstream of the industry.
Although there are differences about the future market capacity of small goldfish wontons and ingots wontons, the industry generally believes that the wonton industry still has a lot to offer.
Fan Cunfa said that even though the market competition for small goldfish wontons has been very fierce, the filling of small goldfish wontons is still better than dumplings at the same price, which is one of the reasons why small goldfish wontons are still very popular when low-grade dumplings cannot be sold. In addition to small goldfish wontons and ingots wontons, there are many varieties of wontons, such as lucky bag wontons, which are also beautiful in appearance and have good meanings, and the current sales are also very good.
"The extension of wontons is very good, so I believe that there is still a lot to be done in the wonton industry in the future." Fan Cunfa said.
interaction
Are you optimistic about ingots ravioli? Let's talk in the comment area
Learn more
Co-ordinator丨Wang Xiaoling
Editor丨Lu Fanling American Editor丨He Menghua
——Disclaimer——
Where this official account is marked with "original] articles,
Please contact for authorization to reprint and indicate the source as required
There are also some pictures and texts in this official account from the Internet,
The copyright belongs to the original author, if there is any infringement, please contact to delete
— Cooperation丨Reprint丨Breaking the news —
Phone/WeChat 18638259395
(Please note that if you add friends: name + company + position)