On September 9, "Shuyi burned fairy grass and closed down too many second-hand equipment, and the second-hand equipment was unsalable" rushed to the first place in the hot search on Weibo.
According to media reports, a number of tea brand stores have accelerated their closures, bringing second-hand equipment recyclers to the fire. Among them, due to the number of closed stores, second-hand equipment is unsalable, and some recyclers will spend 60,000 or 70,000 yuan to recycle more than a dozen sets of equipment, when scrap iron is sold for 2,000 yuan. A shopkeeper who specializes in the recycling business of tea brand equipment said: "We don't accept the equipment for burning fairy grass in books." There are also equipment recycling industry insiders said that one day they received a call from 13 Shuyi Xiancao franchisees to withdraw their stores.
The reporter inquired about the "book also burns fairy grass equipment" in Xianyu, showing that there are many sellers selling it, and the price is 666 yuan. The reporter consulted a seller as a buyer, and he sent a video of "Shenzhen second-hand milk tea equipment super large supplier" and said that he could come to visit.
He said that at present, the second-hand products of Shuyi Xiancao have been used for about 1~2 years, and a complete set of equipment is about 20,000 yuan, and the seller can be responsible for the transportation, installation and use guidance of the equipment. When talking about whether there is cheaper equipment, he said that he can buy replacement equipment, about 10,000 yuan, but it is equipment of other brands.
Another Xianyu equipment seller told reporters that there are indeed too many franchisees who have gone out of business, but there are also many franchisees who make money, mainly depending on personal management.
In addition, the reporter also called Shuyi Burning Fairy Grass to inquire about the closure of the store and the handling of the franchisee's equipment, and the customer service staff said that it involved the company's privacy and could not be informed.
Books have also closed in large numbers
Since the beginning of this year, the price of many drinks has been lowered, and a number of new products have been launched at around 10 yuan.
According to a previous report by the Southern Metropolis Daily, the price reduction of the book has caused dissatisfaction among many franchisees, "We want to take the low-price route of Mixue Bingcheng, but the cost of materials has not changed, and it is the franchisees who are injured" "The current price of dine-in can barely make money, and I am afraid that takeaway will lose money" "Can you beat Mixue Bingcheng with a price reduction"......
A number of franchisees have reported that the turnover of Shuyi's stores has declined significantly in the past two years, and more and more people want to change hands and close stores. Franchisee Li Li (pseudonym) said that the store's daily turnover is only more than 1,000 yuan, which is half of that when it first opened, and is considering closing the store in September this year.
In order to compete for franchisees, the book has also lowered the threshold for joining. In February 2022, if I want to open a book, the initial investment cost and the first batch of material costs will exceed 310,000 yuan; Now if you want to join Shuyi, the upfront cost is estimated to be less than 180,000 yuan, a reduction of nearly half.
In September 2021, Shuyi Yao Xiancao announced that the number of stores exceeded 7,000. At the beginning of 2022, the book also won more than 600 million yuan in financing, with a valuation of 10 billion yuan, and the number of stores is second only to Mixue Bingcheng.
According to the data of Narrow Door Restaurant, as of August 2, 2024, the number of Shuyi Xiancao stores in operation is 5,965, which also means that Shuyi Xiancao has been significantly closed in recent years.
Data as of August 2, 2024, photo: Red Star News
In addition, according to the monitoring of the third-party platform Jihai brand, as of the beginning of June this year, more than 450 new stores have been opened and 622 stores have been closed in the past 90 days.
In fact, it's not just books that are closing. According to the data of Narrow Door Restaurant in August, the number of new tea stores opened in the past year was 165,000, with a net increase of 46,000, which means that 120,000 tea shops disappeared in a year. According to August data, the number of new stores opened in the past year was 167,000, and the net increase shrank to 35,000. In two months, another 10,000 stores disappeared.
The restaurant industry at low tide
Feed the second-hand catering equipment recycling market
Since the beginning of this year, the catering industry has faced severe challenges, but the closure of stores has fed the second-hand catering equipment recycling market.
According to the "Chao News", second-hand catering equipment is divided into three categories: first, general-purpose equipment, such as refrigerators, freezers, etc.; the second is the functional equipment required by specific types of restaurants, such as noodle cooking barrels, slicers, etc.; The third is customized equipment, which is only used in a certain category of restaurants, such as the cold noodle machine of North Korean cold noodles.
An Dawei, founder of Beijing Whale Intelligent Manufacturing Catering Equipment Co., Ltd., said frankly that the general-purpose equipment has strong circulation, if the use period is within 2 years, it will generally be 3~4 discounts, and customized equipment such as automatic ramen noodle machine imported from Japan will be recycled according to waste. According to industry insiders, "the gross profit of the second-hand catering equipment recycling industry is very similar to that of the catering industry, about 60% of the gross profit." ”
Even restaurant owners are turning to the second-hand recycling market.
More than half of An Dawei's students are catering. In the first half of this year, they increased their recycling volume by 320 percent compared to the same period last year, An said. He said that in the past two years, many businesses have concentrated on opening stores, "although more and more are closing, but there are actually more openings." ”
————————————
Source: Nancai Express, Southern Metropolis Daily, Chao News
Editor: Wang Cong
Proofreading: Wen Guansen
Duty Officer: Zhong Yuqin
Review: Shi Yinan