On the evening of September 7, Su Qiyun, chairman of Kaadis Group, joined hands with Song Yi, a well-known powerful actor and "brand friend" of Kaadis smart locks, to broadcast a surprise live broadcast in the same frame. In the official live broadcast room of Kaadis Douyin, a live broadcast feast with equal emphasis on technology and fashion was created, which triggered a super chain reaction and a bumper harvest of popularity and sales.
Thanks to the blessing of the chairman and the celebrity live broadcast in the same frame, the exposure of "Song Yi Airborne Kaadis Live Room" reached 160 million, and the exposure of Kaadis Douyin live broadcast room on the same day was 5 million+, ranking on the top 1 list of category live broadcast rooms. With the enthusiastic support of many well-known bloggers and fans, #凯迪仕品牌挚友宋轶#微博话题上线当日即引发全网众多权威媒体报道和多平台用户的自发种草 once again proved the explosive popularity of the powerful actor Song Yi and the brand influence of Kaadis in the field of smart locks.
"The president's microphone exploded"! Kaadis chairman Douyin live broadcast debut!
What has attracted the attention of the industry and users is that this live broadcast is the first live broadcast of Su Qiyun, chairman of Kaadis Group, who warmly welcomed Song Yi as a "brand friend" of Kaadis and looked forward to more in-depth cooperation between the two sides in the future. Mr. Su also introduced the development history, product technical strength and future planning of Kaadis in detail to the audience, and said that Kaadis will continue to be committed to applying the most cutting-edge technology to smart lock products in the future, and constantly promote the progress and development of the smart lock industry.
Previously, Kaadis has relied on Douyin's huge traffic pool to complete tasks such as brand breaking and crowd expansion, which has also brought traffic growth and the improvement of sales links. The chairman's personal appearance this time is not only a strong support for the opening day of the Douyin mall and the official IP project "President Mai Burst", but also will further boost the popularity of the official live broadcast room of Kaadis Douyin and realize the two-way growth of brand voice and product sales.
Three popular products are unveiled! Recommended by the chairman of Kaadis and the brand's best friend
As the world's leading high-end smart lock brand, one of the few in the world and the only one in China that integrates product research and development, manufacturing, branding, global sales, installation, and after-sales sales in one of the whole industry chain enterprises of smart locks, Kaadis has been recognized by the industry and favored by consumers by virtue of its leading edge in science and technology. In this live broadcast, a variety of high-end and best-selling smart lock products represented by the Kaadis Legend Master Series K70, Galaxy Series Q20F Pro, King Kong Series P30 Pro Max Extreme Edition, etc. were unveiled.
When introducing the product, Su Dong was full of energy and talked eloquently. He introduced that the legendary Dashi K70 series is designed by international masters, has six global leaders, and adopts a comprehensive integrated design, the front and back of the panel are completely symmetrical, and the internal is equipped with the self-developed Aegis intelligent security system and rock lock body, which can protect user privacy and security in an all-round way, and the 13400mAh battery can bring an ultra-long battery life experience.
Song Yi shared her experience of using Kaadis smart lock products with the live broadcast room with her unique charm and affinity. Song Yi said that he likes the streamlined appearance of the "all-round little supercar" Q20F Pro very much, and praised the face recognition speed of the Kaadis smart lock, which can also be accurately recognized when wearing hats and sunglasses in daily life.
In addition, Song Yi also experienced the new product P30 Pro Max Extreme Edition in the Kaadis Douyin live broadcast room, This lock has two cameras, which can be monitored from the outside of the door and from the ground view, which can achieve real "no dead end" monitoring. She also said that as a user of Kaadis feels very relieved, and it feels very fateful to become a "brand friend" of Kadis, and hopes that the world's leading Kaadis smart lock will go to more countries in the future.
With 160 million exposures on the whole network, Kaadis leads the development of the industry with the world's leading technology
Through the blessing of celebrities and the live broadcast of the president, Kaadis not only gained 160 million exposures on the whole network, but also successfully passed on the brand concept and product advantages to a wider range of consumer groups, and enhanced the interaction and connection with consumers. At present, Kaadis has 3 major R&D centers, 3 major manufacturing bases, 2 major service centers, 400+ global R&D teams in Silicon Valley, Los Angeles and Shenzhen, as well as 2000+ brand stores, 6000+ special counters and 20000+ terminal outlets, which can provide users with better products and services.
In terms of e-commerce, Kaadis also ranked TOP 1 in the global e-commerce list, and was selected into the hot list of cross-border e-commerce platform Amazon, the top 1 in the 2024 Tmall 618 smart door lock industry, and the top 1 in the 2024 Jingdong 618 Tmall smart door lock professional brand. During the Douyin Mall New Day event, popular products such as Kaadis Legend Master K70 series and national popular Q20FPro successfully attracted the attention and purchase of a large number of users with excellent product quality and preferential welfare policies, which once again proved the strong competitiveness and brand influence of Kaadis in the smart lock market.
With the continuous expansion of the smart home market and the increasing diversification of consumer demand, Kaadis brand building and innovation will not stop, the future will continue to increase R&D investment and technological innovation, maintain the world's leading scientific and technological advantages, provide global users with more safe, convenient and intelligent home security solutions, and jointly promote the healthy development of the smart lock industry.
Source: Provided by the company