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Abstract:In the journey of children's growth, dietary habits and nutritional supplementation have always been the focus of parents' attention. According to the report, 100% of mothers are highly concerned about their children's growth and development, while 76% of mothers are experiencing problems with their children's immunity. Mothers attach great importance to their children's physical health. However, many mothers feel a headache due to gastrointestinal problems, short height, and low weight that children often encounter in the process of growing up.
Balanced nutrition, moderate physical activity, and adequate sleep are considered the three pillars of a child's thriving growth. In particular, sports are particularly valued by mothers in first-tier cities, which not only helps their children's physical development, but also cultivates their willpower and team spirit.
More than 90% of mothers say that their children's picky eaters are a major challenge in their parenting process. Desserts and fried foods become children's favorites, while vegetables that are difficult to chew or have a special taste are often turned away.
In the face of children's picky eating, nutritional imbalance and other problems, 59% of mothers choose to supplement additional nutrition through children's health products. Among them, minerals are the first choice for mothers, especially calcium, iron, zinc, etc., which are essential for children's bone development and immunity.
Diversified access channelsMothers have a wide range of channels to obtain information about children's health products, including parenting apps, short video platforms, e-commerce platforms, etc. When purchasing, nearly half of mothers will choose e-commerce platforms, which also reflects the convenience and popularity of online shopping.
Excerpts from the report are set out below
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