Perseverance
Source: Bowang Finance
Word-of-mouth and sales are both harvested! This is the intuitive feeling of Hongdou shares to the market.
It turns out that men's clothing can really hold up a piece of the sky.
Hongdou Comfort Men's Wear under Hongdou Co., Ltd. opened the comfortable men's wear market through the star item "0 Sense Comfort Shirt", and successfully won six international design awards from five different countries with its unique design concept and excellent quality, leading the trend of the comfortable era.
Now, while the iron is hot, the highly anticipated second-generation "0 Sense Comfort Shirt" has been released, which is more unique in design than the previous generation, and has also undergone four major upgrades in fabric and craftsmanship, bringing consumers an unprecedented comfortable experience.
It is foreseeable that with the blessing of the second generation of "0 sense comfortable shirt", Hongdou shares will soar all the way and strive to win in 2024.
From creating a new track of comfortable men's wear to the leader of today's comfortable track, it is only because Hongdou shares have done one thing to the extreme, that is, long-term persistence.
01
The Red Bean Tanabata Festival has been held for 24 consecutive years, and the strategic results of "classic and comfortable men's wear" have been achieved
When it comes to the seventh day of the seventh lunar month, the first picture that comes to people's minds is the Chinese Valentine's Day, accompanied by the ancient legend of the beautiful Cowherd and Weaver Girl meeting at the Qixi Magpie Bridge.
And the revival of this festival is inseparable from the unremitting efforts of red beans. From 2000 to 2024, Hongdou advocates Chinese to celebrate their own Valentine's Day, that is, the Red Bean Qixi Festival, combining the romance of the Qixi Festival with the beautiful meaning of red beans to form a unique Qixi cultural IP.
Now, Red Bean Comfort Men's Wear brings the 24th Red Bean Tanabata Festival and Tanabata Red Pink Season to meet with the majority of red fans again. The theme of this year's Red Bean Tanabata Festival is "Wearing Red Beans on Qixi Festival, Lovers Are More Comfortable", deeply integrating the concept of comfort with traditional culture, so that every red fan can feel the warmth and ritual of the festival.
In this Qixi Festival event, Hongdou Comfort Men's Wear not only made great efforts in product design, but also focused on improving the comfort of wearing from the needs of consumers. Selected high-quality fabrics, the use of exquisite craftsmanship, red bean comfort men's wear launched a series of products that are not only in line with modern aesthetics but also have comfortable performance, the hot-selling millions of pieces of 0 sense comfort shirts, with cool black technology of snow skin sunscreen clothing, 100% cotton colorful magic T and so on have been loved by consumers.
In addition to product-level innovations, Red Bean Comfort Menswear also planned a series of colorful activities during the Qixi Festival. The annual Red Bean Tanabata Festival has become a grand stage for red beans and the majority of red fans to celebrate and feel the cultural charm together, presenting a wonderful audio-visual feast. In addition, there are also holiday benefits to give back to new and old users, and participate in activities on multiple platforms such as Weibo and Xiaohongshu to have the opportunity to get red bean Tanabata gifts.
In the past 20 years, Hongdou shares have not only made Chinese traditional festivals charming, but also made the name of Hongdou resounding all over the country, further releasing the growth potential, and continuously consolidating the foundation for development.
It is based on the strong confidence in the company's prospects that Hongdou shares have issued repurchase plans many times. At the same time, in order to safeguard the interests of investors and enhance investor confidence, Hongdou executives have also increased their holdings of the company's shares many times. Obviously, the management team of Hongdou shares is firm for the sustainable development of the company.
All kinds of signs show that Hongdou shares focus on the "classic and comfortable men's wear" strategy has achieved results.
02
Explosive products are upgraded again, and the comfort is increased by 36%
Under the current situation of low market concentration in the men's wear industry, Hongdou Co., Ltd. keenly captured the dividends of the track, and showed a strong determination to compete on the differentiated track, launching a "0 sense comfortable shirt". This is the first step in the high-end transformation of Hongdou shares and adhering to the comfortable track.
The highlights of "0 sense comfortable shirt" are frequent, always putting scientific and technological innovation in the first place, taking comfort as the anchor point, focusing on user pain points to achieve the ultimate, and forming differentiated core competitiveness, which opens up a new round of growth space for Hongdou shares, and the net profit will double in 2023, and the revenue of the shirt category will continue to rise for 3 years, and the performance is really outstanding.
In order to lean solve the pain points of users and reconstruct the new comfortable experience, Hongdou Co., Ltd. struck while the iron was hot and launched the second generation of "0 Sense Comfortable Shirt", which quickly became the focus of attention in the industry.
Compared with the previous generation of products, the second generation of "0 sense comfort shirt" is more unique in design, and at the same time its fabric, technology, care, and details have been innovated and upgraded, and new trendy colors that meet the aesthetic preferences of young people have been added, and the comfort has been increased by 36%, awakening consumers to an unprecedented new sense of wearing, and the market has received rave reviews.
The second generation of "0 Sense Comfortable Shirt" of Hongdou Co., Ltd. adheres to the aesthetic experience and upgrades the color diversity. The new generation of 0-sense comfortable shirts has joined hands with former Armani, Dior and other internationally renowned design masters, pioneered 5 3D three-dimensional tailoring, used 10 high-end processes, and gone through 102 professional processes, which are sought after by Qi Wei, Hu Bing, Fan Chengcheng, Jin Dachuan and other fashion icons. In terms of color design, Hongdou launched a dopamine color clean color image model, adding trendy elements such as water ripple jacquard, which is close to the aesthetic needs of young consumer groups and breaks through infinite possibilities in creative inspiration.
With 67 years of strength precipitation and keen market insight, Hongdou Co., Ltd. releases growth potential with product technology innovation, digs deep into keywords such as "comfort", "innovation" and "quality", and empowers the comfortable experience of shirts with science and technology. The second generation of "0 Sense Comfortable Shirt" makes Hongdou Co., Ltd. more comfortable, more aware of cold and warm, and more refined details, to meet the multiple needs of users for comfortable dress, scientific and technological innovation, high-end quality, etc., and successfully open the comfortable 2.0 era.
In terms of fabric upgrading, the new black technology HeiQ intelligent temperature control polymer fiber can achieve the effect of "heat shrinkage and cold expansion" intelligent temperature control (±2 °C), forming an automatic switch between breathability and temperature locking, which not only solves the "fatal pain points" such as wrinkles, ill-fitting and uncomfortable men's shirts, but also maintains the best comfort of the human body, fits the body comfortably and lightly, and makes the upper body of the shirt "breathe". Benefiting from this, the second-generation "0 sense shirt" of red bean men's clothing has increased its comfort by 36% compared with the previous generation.
What is commendable is that the second-generation "0 sense comfortable shirt" not only attaches importance to practicality, but also pays attention to ornamentality, finely polishes the neckline, placket, cuffs, and stitch distance, and upgrades the 36-faceted Jingdezhen ceramic buttons, showing a 360-degree diamond shine, bringing a high-end quality experience.
In addition, Hongdou also pays attention to scientific and technological innovation and the pursuit of the ultimate comfortable experience, which saves users the tedious and complicated washing and care steps of traditional shirts, and can be streamlined and cared for by the washing machine with one click. Focusing on the pain points of traditional shirts such as washing, ironing, and stacking, the second generation of "0 Sense Comfort Shirt" chooses the newly upgraded Germany Wendler high-end woven lining and 12 dyeing and finishing processes, so that it is still flat and crisp after many washes, not easy to fade, and wear as new for a long time.
The second generation of "0 Sense Comfort Shirt" is the epitome of the Hongdou brand's unremitting pursuit of quality and comfort. Of course, the efforts made by Hongdou shares are definitely far more than these, and the imagination space is far greater than this.
When the brand brand is formed, the brand competitiveness is not the same. With the launch of the Nth generation of products, red beans will also complete the Nth transformation and growth.
Red beans, the bright light of domestic products, will surely stand in the forest of world brands.