In the era of rapid development of the digital economy, technology is reshaping industries at an unprecedented rate, and the fashion industry is no exception. How will AI lead the future of design? How can intelligent design empower the fashion industry and promote social progress and development?
On August 3, the Fashion Industry Digital Intelligence Innovation Exchange Conference was held, bringing together designers, entrepreneurs, scholars and industry elites from all over the country to discuss the application of digital and artificial intelligence technology in the fashion industry. This exchange meeting is one of the series of activities of the 2nd Futian Fashion Creative Design Week, and the participating experts and scholars will explore how artificial intelligence can inject new vitality into the fashion industry in the new era of science and technology, build new momentum for the fashion industry with new quality productivity, and achieve high-quality development of the industry.
Sun Shouqian, professor and doctoral supervisor of Zhejiang University, and director of Zhejiang Provincial Key Laboratory of Design Management and Digital Creativity Research, focused on the development of cutting-edge science and technology, and shared the empowerment path of artificial intelligence to fashion design from three aspects: kinetic energy, scene and business format. He emphasized that AIGC (Generative Artificial Intelligence) has become an important engine for achieving new quality productivity, and that future design will shift from product focus to higher level value pursuit.
Dr. Sun Shouqian, professor and doctoral supervisor of Zhejiang University, delivered a keynote speech
Wu Haiyan, professor and doctoral supervisor of China Academy of Art, analyzed the construction of fashion ecological chain in the context of the digital energy era, and pointed out that the future development of fashion design needs to establish a systematic and systematic digital cornerstone, and root the brand gene with culture and art, and lead the lifestyle with the help of digital design. She emphasized that the foundation of intelligence is digitalization, the characteristic personality of intelligence depends on culture, and the emphasis on basic research is to emphasize culture, and the integration of art and science brands soars together. Art is the highest form of expression of the context, calling on designers to maintain "human nature, understanding, spirituality, and poetry".
Professor Wu Haiyan, professor and doctoral supervisor of China Academy of Art, delivered a keynote speech
Dr. Liu Chen, founder of Style 3D, shared the development of the AI &AIGC industry online, emphasizing the deep integration of the apparel industry and the digital era catalyzed by new technologies.
Style 3D的创始人刘郴博士在线分享
Mr. Wei Feng, Design Director of LeapX Design, reviewed the design ideas and process of the home robot "Xiaobu", discussed the new form of AI hardware, and demonstrated the rapid development and innovation potential of AI and robotics technology in the next decade.
Wei Feng, Design Director of LeapX Design, shared the theme
In the roundtable forum of the conference, Tan Lin, practical tutor of the Innovation and Entrepreneurship Center of Peking University HSBC Business School, Wang Wen, deputy director of the Fashion Art Committee of the China Artists Association, Hong Wudi, assistant professor of the Department of Product Design of the Faculty of Arts of Shenzhen University, Huang Zhen, founder of CHIMER AI, and Huang Zizhou, founder of Shenzhen Lingtu Flash Technology Co., Ltd., discussed the experience of the fashion industry and the application of digital intelligence technology from their respective professional perspectives, and put forward many valuable views and enlightenments.
Experts agreed that the deep integration of technology and fashion will promote the innovation of fashion design, improve design efficiency, optimize production processes, and enhance user experience. They emphasized that the application of AI technology can not only enhance the innovation ability of brands, but also better understand and meet consumer needs through data analysis and intelligent means. The insights and wisdom of the participants provided valuable ideas and references for the fashion industry to cope with future challenges, seize new opportunities, and realize industrial transformation and upgrading.
Roundtable discussion among experts and scholars
This exchange meeting not only provided new ideas for the deep integration of the fashion industry and artificial intelligence technology, but also opened up a new path for promoting the high-quality development of the fashion industry. In the future, the fashion industry will usher in a more intelligent and personalized development era with the empowerment of AI.
Written by: Nandu reporter Zhang Xinyi