On October 24th, King & Wood Mallesons, together with Wufeng Technology, Dream Plus and Slush, jointly held the Theme Salon on the Subversive Model of Marketing in the 5G Era, which officially began at 16:30 on the same day.
Wu Difei, founder and CEO of Wufeng Technology, shared with everyone the "self-media trend in the 5G era".
Qualcomm data shows that 5G will create a market value of $12.3 trillion in the future and provide 22 million new jobs for society. Wu Difei said that the 5G market has three characteristics of fast speed, low latency and wide connectivity, which will bring great changes to the application side in the future, and it is indeed a subversive market.
Wufeng Technology CEO Wu Difei
Immersive interactive video + panoramic high degree of freedom live broadcast
As a digital internet celebrity marketing company focusing on the IP incubation of top anchors and continuously producing high-quality UGC content, Wufeng Technology pays special attention to the changing trend of self-media in the 5G market. In the 2G, 3G era, people can only watch pictures and low-definition video, with the development of mobile communication networks to the fifth generation, data transmission rates increase sharply, the future may produce a lot of interactive video with immersive experience, which will bring great opportunities and markets to the self-media industry.
"This kind of interactive video can be monetized through word-of-mouth in the future, which is a disguised knowledge payment model." Wu Difei said.
For the live broadcast industry that has been spawned since the 4G era, most of the anchors are still mainly indoor live broadcasts, and outdoor live broadcasts will face more serious network rate problems. After the advent of the 5G era, a series of related fluency and clarity issues will be explosively improved. In the future, the concept of live broadcasting similar to the current popular vlog video will be derived, and people can broadcast their lives live anytime and anywhere with the help of ultra-high network speeds.
In addition, with the further improvement of 5G bandwidth, panoramic live broadcasting of cameras on various platforms will also become a new way of live broadcasting, and users can find the angle they want to watch by dragging, moving, zooming in and out on the platform, so as to improve the user experience.
Innovate a new traffic monetization model
Because the cost of traffic in the 5G era will drop sharply, the possibility of ordinary people becoming creators will be further improved. Wu Difei believes that in the future, more professional and knowledgeable enterprises can seize the traffic dividend of the 5G era and lay out some video matrix accounts. The output of high-knowledge content will have a lot of room for monetization, and it will also become a new trend to deliver professional content through short video creation.
At the application level, the 5G era may produce products with both high ARPU values and high MAU characteristics. "That is, through traffic to drive consumption, more accurately, through video content or live broadcast to complete traffic monetization." Wu Difei said that the monetization methods of self-media will be very rich, and in the future, offline FMCG channels can also be opened and embedded in live broadcasts or short videos, so as to further drive consumption.
Mark Fu, a partner at King & Wood Mallesons, also gave a wonderful speech on several aspects such as the Cybersecurity Law and the Personal Information Protection Law.
Mark Fu, a partner at King & Wood Mallesons
The six signed anchors under Wufeng Technology - YO Brother Is Not Brother, Fox Sauce Devil King, Slowly Slowly, Mu Mu's Radish Hu, a very skinny Big Seven, Ai Ai Uncle Bu Ye was also invited to the stage to share their accumulated experience in the field of game live broadcasting and different views on the anchor industry. The daily live broadcast content of these popular anchors covers mobile games, terminal games, console games and other sections, among which YO brother and Xu slowly are also professional event commentary, and Fox Sauce was once a LOL professional player. They said that the anchor industry, like the esports circle, although it looks very interesting on the surface, there are also many unknown hardships.
Wufeng Technology signed a contract anchor
In the future, Wufeng Technology will continue to deepen the e-sports pan-entertainment industry, rationally use the various advantages brought by the 5G era in terms of content output operation and head KOL incubation, continue to launch new business models suitable for the industry, set a new benchmark for the industry through practical innovative behavior, and aspire to build a top domestic e-sports pan-entertainment brand.
*Special thanks to the partner of this event, Dream Office Space, for their strong support of this event