Qilu Evening News Qilu One Point Reporter Du Xiaodan Correspondent Xue Yunpeng
At present, Yantai has entered the apple harvest season, what is the trend of apple production and storage in the new season? Experts from the agricultural department of Yantai City gave relevant suggestions and countermeasures.
Growers grade apples in their orchards. Qilu Evening News Qilu one-point reporter Lu Qi photographed
It is reported that in the 2020 production season of Yantai apple acquisition stage, affected by the market's psychological expectations for apple production reduction in the western region, a large number of merchants poured into Yantai to buy apples, directly promoting the purchase price of Yantai apples. At the same time, the excessively high apple purchase price strengthens the expectations of growers for the sales price of apples this season, and the existence of reluctance to sell indirectly promotes the increase in the purchase price of apples.
From the perspective of the entire production season in 2020, apple prices are first high and then low to remain low. According to the price monitoring of Yantai Apple Association, when Yantai apples are listed in the 2020 production season, the purchase price is high and low, and since the scale was opened in early October 2020, the purchase price of more than 80# primary and secondary fruits is 3.0-3.5 yuan / kg, and after the frost drop (October 23), it has gradually dropped to 2.6-3.2 yuan / kg.
In addition, the 2020 production season of Yantai apple harvest increased production, the total market supply is sufficient. The overall sales progress is slow, the sales market is light, and the holiday driving effect is not obvious (Yantai apple sales have important nodes such as the small peak of the Spring Festival, the small peak during the "May Day", and the peak period after May), the peak season is not strong, and the price is relatively low.
Anxiang Qujia Village is located in Liugou Town, Penglai District, with more than 100 households in the village, almost all of which grow apples. Qilu Evening News Qilu one-point reporter Lu Qi photographed
Based on the above market situation analysis, Apple's acquisition in the autumn of 2021 is not optimistic. Affected by the epidemic since last year, weak consumption has been obvious, consumer purchasing power is weak, directly affecting apple sales; because of the general loss of dealers last year, directly affecting the enthusiasm of dealers this year, it is expected that in the autumn of 2021, the proportion of fruit farmers' own fruit will increase; this year's rain is more, especially in June and July, the temperature is lower than in previous years, affecting apple growth. It is predicted that in the 2021 season, Fuji apples have more small fruits and fewer large fruits, and the average purchase price of apples above 80# will not be higher than that of the same period last year, unchanged from the previous year, and the purchase price will be 3.0-3.2 yuan / kg.
In this regard, experts from the agricultural department of Yantai City suggest that the majority of fruit farmers and distributors should grasp the market situation, accurately position, and use new formats and new models to expand apple sales and increase the brand publicity of Yantai apples.
Fruit growers pick apples in the setting sun. Qilu Evening News Qilu one-point reporter Lu Qi photographed
Grasp the market situation, rational management, control risks. Actively guide the majority of fruit farmers to have reasonable price expectations, do not hesitate to sell, do not wait for the price to sell, follow the market, sell with the trend, to avoid causing backlog and losses; the majority of dealers on the basis of grasping the market trend rationally collect and store, small profits and high sales, according to the quality of the price, do not raise the price to rush to buy, do not press the price, do not suppress the price, do not vicious competition, effectively control risks.
Precise positioning to adapt to consumer demand in the post-epidemic era. Actively advocate fruit enterprises to accurately position consumer groups, meet the consumer demand of different regions and different levels, and actively and steadily improve the market share of Yantai apples by doing a good job in grading fruits and reasonably pricing according to the needs of consumers.
Use new formats and new models to expand Apple sales. Vigorously develop new channels such as online order contactless delivery, cloud marketing, and cloud docking, and carry out new models such as subscription planting, video marketing, and online red live streaming with goods, promote the connection between production and marketing, and open up the market in all aspects.
Increase the brand promotion of Apple in Yantai. Focusing on creating the overall brand of "Pindao Yantai Xianguoxiang", it integrates the development history and brand culture of Yantai apples and highlights the leading position of Yantai apple brands. With the regionalization of "city + county" and the diversified publicity of "all media + self-media" as the means, we will continuously enhance the brand influence and popularity of Yantai Apple.
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