In the past six months, Songdian image has swiped the life circle of many people, from high-speed rail stations to subway stations, from public transportation systems to high-speed brands, from online to offline core business districts, Songdian outdoor advertising has set off a visual feast, marking the strong rise of this domestic image brand. With its unique brand strategy and market positioning, Songdian not only achieved full coverage in the advertising of Shenzhen Metro, but also showed its brand image in the core position of many cities, demonstrating the confidence and strength of domestic brands!
Comprehensive layout to create a new height of domestic brands
At the beginning of 2024, Songdian Imaging quickly attracted the public's attention through a series of advertising campaigns. On January 21, the well-known actor Chen Jianbin was signed as the brand ambassador, and Song took a key step in the development of the brand. Subsequently, on February 22, Songdian "swiped" on the bus body advertisements in Guangzhou and Shenzhen, and fully occupied the advertising space of the entire Shenzhen subway line on April 1. Songdian's advertising has a wide range, including subway TVs, LED screens and various advertising forms in subway stations, covering a total of more than 41,000 advertising screens, which is not only a large-scale brand exposure action, but also an important measure for Songdian in brand image building.
In July, Songdian chose to place outdoor advertisements in prosperous areas such as Foshan Avenue, Gaode Land Plaza, and Tianhe Plaza, aiming to further expand its brand influence and let more consumers understand Songdian's products and brand concepts. These locations are not only densely populated places, but also the intersection of urban culture and commercial vitality, where Songdian advertises, not only as a display of its own products, but also as a kind of communication of the brand spirit.
Excellent strength, leading the future of domestic imaging
Songdian Imaging is a national high-tech enterprise integrating design, R&D, production and sales, which belongs to Shenzhen Suoda Digital Technology Co., Ltd. Headquartered in Shenzhen, Guangdong Province, the company has a modern production base and R&D center, forming a complete industrial chain from product design to sales. Songdian Imaging has made remarkable achievements in technological innovation, and has obtained a number of international and domestic certifications, including ISO9001 quality management system certification, EU CE certification for medical devices, and United States FDA certification, and has more than 300 domestic and foreign patented technology and product certifications.
In order to better serve the global market, Songdian invested in the purchase of a new plant with an area of 30,000 square meters in Tongde Intelligent Manufacturing Park in 2023, and established Songdian Technology (Guangdong) Co., Ltd. as the main operating body, which further expanded production capacity, improved product quality, and laid a solid foundation for Songdian's competition in the global market.
Ingenuity quality, innovation leading
Songdian cameras incorporate the latest scientific and technological achievements, such as optical zoom, high-pixel sensors, and diverse shooting modes, to meet the needs of different user groups. From card machines to professional-grade mirrorless cameras, Songdian's product line covers a wide range, especially the card machines in color innovation, showing its keen capture of market trends.
As one of the sales kings, DC203S is deeply loved by students for its features such as front and rear dual-camera retro camera, high cost performance, rich filter effects and OTG convenient transmission. The DC202L and DC201S series occupy a place in the market segment with the advantages of AF autofocus, high-value retro styling, and portable design respectively, showing the in-depth layout of Songdian in technological innovation and market segmentation.
Do not forget the original intention, shoulder the responsibility of the national brand
In addition to focusing on product development and market expansion, Songdian also attaches great importance to corporate social responsibility. In the production process, the company continuously optimizes the process, improves the efficiency of resource utilization, reduces energy consumption, and is committed to achieving a green and low-carbon production model. Songdian interprets the responsibility and responsibility of a national brand with practical actions, and contributes its own strength to promote social progress and sustainable development.
The success of Songdian not only represents the rise of domestic brands, but also sets an example for other national brands. On the road in the future, Songdian will continue to uphold its original intention, forge ahead, and contribute to the development of China's imaging industry.