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- Brand Officer
- Author|Brand Officer
Source: Online video
Introduction: Recently, Huawei announced that the offline delivery ceremony of 400,000 new cars was held in Chongqing, which rushed to the hot search. And Huawei officially announced that it will launch version 3.0 of the high-end intelligent driving system in August.
Source: New Energy Daily
Maybe there are many people who still don't know and understand the relationship between Huawei and Cialis, right?
According to the official announcement released by Cialis on the evening of July 28:
Source: Sailis Co., Ltd
Cialis will plan to invest in Shenzhen Yinwang Intelligent Technology Co., Ltd. (hereinafter referred to as Yinwang);
Pictured: Zhang Xinghai, founder of Cialis
In terms of the progress of the preliminary work with Yinwang, Cialis will start the negotiation of Yinwang and its shareholders to join the investment project of Yinwang;
We will also support the company to become a world-class leader in the automotive intelligent driving system and component industry, and will establish an open platform for the automotive industry in the future.
This time, Huawei achieved a production of 400,000 vehicles, which can be regarded as a new industry record. The models jointly produced by Huawei Celis will become a dark horse in China's new energy vehicle industry.
From the well-off in the East to Huawei's world,
Why can Cialis cooperate with Huawei?
Pictured: Cialis Gigafactory
It is understood that as a veteran new energy vehicle company, before the cooperation with Huawei, its main new energy production models were: Ruichi New Energy, Dongfeng Fengguang, Dongfeng Xiaokang, and Blue Electric Vehicle.
Source: Passenger Association
At present, the most popular Wenjie AITO under Cialis is a high-end smart new energy vehicle brand jointly launched by Huawei and Cialis Group.
We all know that the five models produced by Cialis have their own different brand positioning;
Among them, Landian Automobile is a smart electric vehicle brand directly launched by the group, while Ruichi New Energy Vehicle is a wholly-owned subsidiary of Sailis Group;
Pictured: Cialis Blue Electric New Energy Vehicle
The Dongfeng brand is a sub-brand of Celis Group that only focuses on the production of fuel vehicles, and it is also the only brand under the group that develops fuel vehicles.
Source: Passenger Association
But just by virtue of these five models under Cialis, and from the perspective of sales and popularity; Cialis Group can't be associated with a top new energy vehicle company like Huawei.
Pictured: Netizen comments
There are also many netizens who have questions about the multiple cooperation between Huawei and Cialis: "What does Cialis have of its own, dare to cooperate with Huawei, and even directly acquire the car logo of Huawei Wenjie?" ”
However, Huawei's Yu Chengdong himself explained: "Our cooperation with Cialis is the strongest model of cooperation in the new era, and this is just the beginning, and the wonderful is still to come;
And we will continue to deepen the cooperation between the two sides, not only to achieve the leading level in intelligence, but also to far exceed the industry level in the future mechanical quality, leading more than one generation, and creating more miracles together! ”
Source: Online video
Source: Online video
According to the author's understanding, the reason why Huawei chose to cooperate with Cialis is mainly because of its super factory and strong car-making capabilities, which deeply attracted Huawei officials.
For Huawei, the problems of intelligence and vehicle machine technology that Huawei is most lacking have been solved.
The so-called traditional manufacturing capabilities and integration capabilities in car factories are what Huawei lacks the most. After all, a good production capacity is also an indispensable factor in its brand car manufacturing.
Source: Sina Weibo
As far as Cialis itself is concerned, in the current situation of fierce competition in the new energy vehicle industry, cooperation with Huawei is a win-win situation in itself.
For Cialis, the stronger Huawei's competitiveness is, the stronger the competitiveness of its AITO brand, which is a problem that all friends who know cars can see at a glance.
And what we need to know is that in Huawei's car manufacturing project, there is currently only one company involved in cooperating with and assisting Huawei in production.
Under the premise that the conditions of cooperation remain unchanged and continue to develop;
If the two sides continue to develop and expand and show their own advantages, then after the cooperation with Cialis, Cialis will gradually have its own brand equity, and it will also be able to further ensure the long-term development of AITO.
Celis acquires Huawei's trademark for 2.5 billion?
Netizen: Join forces to fight against United States new energy tariffs
Not only is Cialis investing in Huawei and being on the hot search, but even the recent acquisition of Huawei's car logo by Cialis at a market price of $2.5 billion has also caused huge controversy on the Internet.
On the evening of July 2, 2024, Cialis suddenly announced:
Cialis Group Co., Ltd. is about to acquire Huawei Technologies Co., Ltd., which owns 919 registered or applied design patents for a series of characters such as Wenjie, with a total purchase price of 2.5 billion yuan.
Source: Sailis Co., Ltd
But what we have to know is that Huawei's own car logo market is estimated at more than 2.5 billion;
According to the author's understanding, the total value of these trademarks and patents owned by Huawei in the market is as high as 10.2 billion yuan.
Source: Shenzhen News Network
What we can see from this notice is that Huawei directly sold its own Wenjie trademark, and the core content is that Cialis only used 2.5 billion yuan to buy out various trademark technologies and patents of Huawei Wenjie.
Pictured: Cialis Gigafactory
After all, for Huawei, AITO has always belonged to Cialis;
Source: Online video
What was the reason for Yu Chengdong's decision to sell his trademark?
In the author's opinion, a large part of the reason for Huawei's sale of the Wenjie trademark this time is more due to strategic layout.
As we all know, the reason why Yu Chengdong dared to sell Huawei's trademark directly to Cialis at this time was largely due to its own industrial production capacity.
Source: CCTV
It is understood that Huawei's sale of the Wenjie car logo this time seems to be a simple patent transfer, but in fact, it can also reflect the most important purpose of its brand, which is to continue and maintain its brand competitiveness in China;
Source: CCTV
This can not only further improve its popularity in China, but also give Sailis Group an opportunity to hit the high-end market.
Source: CCTV
From the perspective of thinking in the business field, Huawei's move to sell its trademark and let Cialis invest in it can be said that it is better to avoid the impact of international sanctions on its own business.
Although many people say that it is not worth it for Huawei to sell the trademark to Cialis at a price of 2.5 billion yuan;
However, in the long run, and even in the current international automotive competition situation, it is clear that the cooperation between Huawei and Cialis has gained a lot of benefits.
Work together to build a domestic new energy vehicle brand!
Netizen: Create a road to the development of the automobile industry
Speaking of Cialis, there are a lot of netizens who may equate it with Huawei's question?
In fact, Cialis itself does not belong to Huawei's Wenjie, and Wenjie does not just say that it has become Cialis.
But as far as today's situation is concerned, Cialis is indeed a label of halo and fame for Huawei.
The fact now is that Cialis has turned all the trademarks of Wenjie into its own, which also indirectly illustrates the role they play in their respective fields.
And as far as AITO is concerned, Huawei's help to Cialis this time can also be regarded as a guarantee for the development of Cialis's brand.
In the author's opinion, Huawei's cooperation with Cialis this time cannot be said to be who took advantage of it, and who did not take advantage of it; On the whole, it is indeed the result of mutual benefit and win-win cooperation between the two sides under in-depth discussions.
In addition, from the perspective of the so-called ownership of the trademark, in fact, Cialis spent 2.5 billion yuan to buy the car logo of Wenjie, which can show that to a certain extent, it has used a very low cost to step into the camp of the head of the new car, which is not only an investment in Huawei, but also an investment in itself.
The ownership of a brand trademark, to a certain extent, can represent the leading power of the enterprise in the brand, with the blessing of the world, Cialis will almost be more and more smooth in the future development path.
Therefore, in any case, through this cooperation model with Cialis, Huawei can not only focus on its core competitiveness, intelligence, and vehicle-machine integration, but also invest more energy and research in various aspects.
More importantly, it can also promote the development of the entire industry, and Celis itself can also use Huawei's platform to accelerate the research and development of brands and related technologies.
The ultimate goal of this cooperation between Huawei and Celis is to further improve the market competitiveness of its products and create a path for the development of the automotive industry.
It's not like friends on the Internet, as some bloggers say, who took advantage of whom;
Such a statement is clearly untenable.
Write at the end
As we all know, since Huawei has sold the trademark to Cialis this time, it is believed that Huawei's other "world" models will also be sold to other partners in the near future.
But what the author wants to say here is: "Although Huawei is the weaker side in terms of independent production capacity; However, its brand sells its trademark to various partners, and its own starting purpose is good; ”
It can only be said that with the current automotive industry, netizens do not need to be too emotional to criticize the cooperation between Huawei and Cialis.
After all, who doesn't want the development of domestic new energy vehicles to get better and better? Win-win cooperation and co-creation of the road of development are the top priorities of all new energy vehicle companies.
What do you think about this incident? Do you have your own unique insights and ideas? Welcome to leave a message in the comment area and discuss with everyone!
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