In the era when the market is seriously segmented, an SUV of 200,000 yuan suddenly announced a price cut of 50,000 yuan, and the impact on the market is immeasurable. And from the current point of view, the former competitors and the low-level competitors of the lying gun will suffer.
On July 29, Formula Leopard officially announced that the price of its first hard-core off-road Formula Leopard 5 dropped from 289,800-352,800 yuan to 239,800-302,800 yuan. And there is no routine and simple matching, it is the official new pricing.
Positioningally speaking, the Equation Leopard 5 has been inextricably linked to the Great Wall's tank 400. However, the competition between the two cars has always been entangled in off-road performance and fuel consumption. Therefore, the early users of this car are very hardcore, and the sales are not high.
But in fact, the design of the Formula Leopard 5 is more in line with the attributes of urban SUV users, whether it is the appearance or the interior, it is the appearance of the entire SUV field. If you don't use this car to go trekking through mountains and rivers, just use it as a plug-in hybrid urban SUV, there will be no off-road accidents, and fuel consumption is not high.
The only flaw is that the price is expensive, and the starting price of 289,800 scared off many urban commuters, after all, you can easily buy Wenjie M7 and ideal L7 at this price. These cars have a large space, equipped with a refrigerator and a large sofa, although the shape is not as powerful as the equation leopard, but the configuration is cheap and sufficient.
This time, the sharp price reduction of Equation Leopard 5 started directly to 239,800, which is 10,000 yuan cheaper than the ideal L6 and Wenjie M5, so its user base has changed. Users who were originally going to buy the Ideal L6 and the M5 should switch to the Equation Leopard 5?
On the other hand, the price reduction of the Formula Leopard 5 has also added a problem to the Tank 400, although the Tank 400 has won the Leopard 5 in off-road performance, but the fuel consumption of the two cars is about the same, if it is used in the city, there is not much difference. The price of the tank 400 remains at 285,800, should you follow up with the price reduction?
Putting aside the stability of product quality, for prospective users who have not driven these two cars, the Tank 400 is similar to the Formula Leopard 5, and the off-road performance of the Formula Leopard 5 is slightly worse, but it is only worse than the Tank series, and it is still relatively strong in the entire industry.
Now with a price difference of 50,000 yuan, how many hardcore off-road users insist on buying the tank 400? As long as you are not a hardcore off-road player, I believe that with this 50,000 yuan price difference, most people will be more inclined to design a more outstanding Equation Leopard 5.
And at the price of 239,800, let alone the tank 400, the tank 300 can't catch it, because the price of the plug-in hybrid version of the tank 300HI4-T is as high as 269,800. In other words, the price reduction of Equation Leopard 5 has even crossed the tank 300 plug-in hybrid version, and this wave of operation is indeed ruthless enough.
Of course, from the perspective of Equation Leopard, this price reduction may not be aimed at any brand, and is completely to warm up and make way for Equation Leopard 8. Perhaps the price of the Equation Leopard 8 will take over the position of the original top price of the Equation Leopard 5. And then compete with the tank 500 or even the tank 700 for the market. Equation Leopard also hopes to have products with monthly sales of more than 10,000 like the Tank 300.
So this wave of price reductions directly threw the problem to the tanks. Later, it depends on the response speed of the tank series, and it will soon enter August, if the tank 400Hi4-T and the tank 300Hi4-T do not follow up with the price reduction, the sales of the tank series next month may be greatly challenged.
Maybe pure hardcore off-road users still can't look at the Equation Leopard series, but for most family users, the tank 300Hi4-T sells for 269,800 yuan, while the Formula Leopard 5 plug-in hybrid sells for 239,800 yuan. Such a simple arithmetic problem is still very easy to make decisions. What do you think?