Virtuos, the world's leading video game development company, made a wonderful appearance at the 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy) and released the DEMO of its self-developed game "Tang Legend: Pipa Xing" for the first time. At the 2024 China Game Developers Conference (CGDC) held on the first day of the exhibition, Pengyu Xiong, Executive Producer from Virtuos Xi'an, was invited to deliver a speech entitled "Virtuos: How to Use Data to Shape a Bigger RPG World with Developers", sharing Virtuos's experience in data-driven development with on-site game development experts and project managers. In addition, the senior management team of Virtuos China also attended ChinaJoy and shared with partners the development history, innovation measures and future plans of Virtuos in the Chinese market, and discussed the prospects of industry development and cooperation.
The booth of "Tang Legend: Pipa Xing" was full of popularity
As one of the most well-known and influential annual events in the field of global games and digital entertainment, this year's ChinaJoy attracted more than 600 well-known enterprises from 31 countries and regions around the world to participate in the exhibition, presenting a panoramic view of the development of the digital entertainment industry driven by new technology. As a ChinaJoy brand focusing on technical content, the China Game Developers Conference (CGDC) has carefully planned eight special sessions this year, including role-playing games, action-adventure games, strategy games, and globalization, to share and discuss game development technology achievements from different perspectives, aiming to promote the continuous innovation and development of the game industry.
"I am very pleased to gather with global digital entertainment industry partners to witness new products and experiences, and feel the vitality and passion of the industry!" Tian Li, General Manager of Virtuos China, said, "This year marks the 20th anniversary of Virtuos, and over the past 20 years, we have been actively climbing to the top of the game value chain, providing better services and support for game developers around the world through continuous exploration and investment in cutting-edge technologies. At this ChinaJoy exhibition, we brought the latest self-developed project of the Chinese team, "Tang Legend: Pipa Xing", as well as our development experience in RPG and other fields, and we look forward to working with you to create more exciting game experiences. He added, "In China, Virtuos will continue to uphold the 'determination, confidence, and persistence' that is often said internally, and will contribute to the vigorous development of the Chinese gaming industry as a more creative and high-tech company." ”
Pengyu Xiong, Executive Producer of Virtuos Xi'an Studio, gave a speech at CDGC
With the rapid iteration of technology, the value of data in the gaming industry is increasing. Data is not only used to understand player needs, but also becomes an important tool to help developers communicate with customers efficiently and promote the optimization and upgrading of the game development process. As one of the world's largest third-party game development companies, Virtuos is committed to building a data-driven future game development model by actively exploring game technologies and innovative development tools. In the role-playing game session of the Game Developers Conference, Pengyu Xiong, Executive Producer of Virtuos Xi'an Studio, shared how Virtuos uses data to empower game art production, providing industry colleagues with new ideas for game art production.
Xiong Pengyu pointed out that as the proportion of art content production in the development cost of RPG games continues to rise, more efficient and accurate art content production services have become a key problem that manufacturers need to solve urgently. To this end, Virtuos has actively explored the use of data in the art content production process, and has achieved remarkable results. He vividly demonstrated how Virtuos used the data feedback tracking system and AQM quality assurance system to transform the customer's subjective aesthetic needs into objective evaluation criteria, and worked closely with the customer through the "one team" cooperation model to create the ideal game art effect efficiently. In the future, Virtuos will also expand the AQM system to planning, audio and other fields, and continue to contribute to the industrialization of content production in China's game industry.
At this year's ChinaJoy exhibition, Virtuos made its debut with the self-developed first-person action stealth game "Tang Legends: Pipa Xing". Set in the mid-to-late Tang Dynasty, this game by Virtuos Chengdu Studio tells the story of an exotic pipa woman who travels through and around Chang'an City with unique skills and eventually grows into a legend. During the four-day exhibition at ChinaJoy, "Tang Legend: Pipa Xing" attracted many players to stop and experience it with its beautiful graphics and unique stealth gameplay. Especially in the game trial session, players praised the game and put forward valuable opinions and suggestions on the game content, and the main creative team said that these feedback will play an important role in the subsequent improvement of the game. Virtuos will continue to optimize the quality of the game, and strive to present players with a charming Tang Dynasty world, so stay tuned for the official launch of "Tang Legends: Pipa Xing"!
Players experience the DEMO of Virtuos' self-developed game "Tang Legends: Pipa Xing" at ChinaJoy
Virtuos' self-developed game "Tang Legend: Pipa Xing"