There is a listening switch in the phone, have you turned it off? Shut down early and get rid of the monitoring of big data.
Have you ever been in such a situation? Just after discussing with a friend about wanting to change a pair of running shoes, then open the shopping app, and the recommendations for that running shoes are neatly presented in front of you, as if they can understand your mind. This superpower, which seems to be able to predict your needs, is actually not some mysterious force, but big data is silently working behind it.
In this data-driven era, you may have a "switch" hidden in your phone, which unknowingly collects all kinds of information about you, including browsing history, shopping preferences, whereabouts, and even every tap and swipe you make on your phone. This data is used to build a detailed portrait of you, which allows advertisers to deliver ads with precision.
The convenience of big data is obvious, and it allows us to find the information we need more efficiently and enjoy more personalized services. However, there is also a risk of privacy leakage behind this. Imagine that your daily preferences, whereabouts, and even intimate conversations are all recorded and analyzed, does it feel a little creepy? If this sensitive information falls into the wrong hands and is used for fraud, identity theft, and other criminal activities, the consequences are simply unimaginable.
Therefore, it has become even more important to protect the privacy of individuals. Friends, it's time to take action to protect your private domain! Here are four things to help you reduce the risk of personal information leakage:
1. Open your phone's settings, search for "User Experience" or a similar option, and turn it off decisively. At the same time, clean up the uploaded data to minimize what your phone knows about you. Doing so prevents apps from collecting and sharing your usage data.
2. Turn off personalized ads. What advertisers do best is serve ads based on your interests, but we don't need that kind of "intimate" service. Search for "personalization" or "advertising" in your settings, find the relevant options, and turn them all off. This can bring ads back to the "blind advertising era" and reduce advertisers' precise targeting of you.
3. Clean up the APP permissions. These apps are always looking for ways to get your information, including sensitive permissions such as microphone, camera, location, etc. Check the behavior history of apps in the privacy settings, and turn off sensitive permissions for apps that you don't use often, especially those who always like to spy on your life. Doing so restricts apps from having unnecessary access to your device.
4. Find the "Limit Ad Tracking" or similar option in the Privacy or Ads & Privacy settings and turn it on. As a result, advertisers will no longer be able to track your behavior through your phone ID. This will effectively reduce the risk of your online behavior being tracked.
After completing the above four steps, you will find that the world seems to be much cleaner. You'll no longer be bothered by those irritating personalized ads, and you'll also have a solid line of defense for your privacy. In this data-filled world, it's crucial to stay vigilant and take appropriate steps to protect your privacy. Only in this way can we enjoy the convenience brought by big data while ensuring that our information security is not threatened.